EUROPEAN TOURISM ACADEMY OF EUROPEAN COUNCIL ON TOURISM AND TRADE
The main aim of EUROPEAN TOURISM ACADEMY is to support the creation of a network of dialog, friendship and cooperation in a networked world.
The main iconic activity of EUROPEAN TOURISM ACADEMY is the evaluation and academic consideration of the candidatures for WORLD BEST TOURIST DESTINATION (WBT) or WORLD CAPITAL OF CULTURE AND TOURISM (WCCT).
EVALUATION OF CANDIDATURE FILES
WORLD BEST TOURIST DESTINATION (WBT) or WORLD CAPITAL OF CULTURE AND TOURISM (WCCT).
By 2020- 35 countries, cities and regions would have held the title of WORLD BEST TOURIST DESTINATION (WBT) or WORLD CAPITAL OF CULTURE AND TOURISM (WCCT).
It is often called the flagship public relations and tourism cultural initiative of the European Council on Tourism and Trade. The WBT and WCCT become the main factors of today tourism
Since the 1998 there has been a global acceptance growth of the paramount role of culture, history and patrimony in the life of nations: this factors contribution to citizens’ well-being and to the prosperity of a country.
Many of the countries and cities that have held the title had not only a successful year but have enjoyed a long lasting echo and legacy.
Every country or city considering or actually bidding will have its own local objectives in line with its own circumstances and priorities. However WORLD BEST TOURIST DESTINATION AND WORLD CAPITAL OF CULTURE AND TOURISM are International and European award with standard criteria and objectives defined at ECTT level.
Successful countries and regions should combine their local objectives with this International and Global aspect.
Previous WORLD BEST TOURIST DESTINATION AND WORLD CAPITAL OF CULTURE AND TOURISM award winners have reported a long lasting success based upon:
– The WORLD BEST TOURIST DESTINATION AND WORLD CAPITAL OF CULTURE AND TOURISM acting as a major driving force for wealth and development in the country, region or area of a city awarded with the international titles.
– A measurable increase in the self-awareness, self-consciousness of the local cultural legacy and traditions of citizens and instilling local pride in the national, region or designated city.·
– An increased engagement with the cultural patrimony of the selected nation or region, especially with audiences less likely to attend or participate.·
– A development of new cultural engagement opportunities, developing new skills, obtaining new opportunities for traditional handicrafts communities or artists and cultural organisations.·
– A greater international profile and recognition, better profile mapping, investment opportunities, development and increased tourism arrival and related activities and increased reputation.
ABOUT EUROPEAN TOURISM ACADEMY
The EUROPEAN TOURISM ACADEMY, as well European Diplomatic Academy focuses on interdisciplinary discussion across specialized areas of knowledge, ideologies, scientific currents and cultures from all around the world as well as promoting transnational dialog and visionary developments of new scientific knowledge and academic thinking.
The EUROPEAN TOURISM ACADEMY is the perfect European knowledge center and aims “to debate and work on contemporary trends of tourism, economy and cooperation across disciplinary and national borders, for the good of those living and working in Europe”.
This has resulted in a networked ‘think tank’ on tourism and cultural values in a world that is increasingly fragmented.
The EUROPEAN TOURISM ACADEMY focuses on three main areas of studies and research: developing world knowledge of tourism trends, disseminating tourism information and implementing major multi-national projects.
DEVELOPING WORLD KNOWLEDGE OF TOURISM.
Tourism development future-critical topics debated on EUROPEAN TOURISM ACADEMY such as: cultural based tourism, environmental protection through technology and industry, economic globalization; boundaries of discovery tourism, safety in tourism industry are discussed at symposiums, congresses and on interdisciplinary, scientific working parties.
Ethical principles in tourism discussions are fundamental. Tourism topics are discussed and evaluated in the light of impacts on cultural, ethical and consensual values and developments.
Tourism and related research are viewed in today`s world inter-dependence on national authorities, economic constraints, sustainable development and humanitarian objectives. The influence of globalization and of worldwide information and communication technologies are also taken under scrutiny.
DISSEMINATING TOURISM INFORMATION`S.
Tourism information, tourism and cultural knowledge and evolution`s are core fundamental aspects that should be disseminated to a world-wide audience as possible, in different socio-political and ethical facets as possible.
EUROPEAN TOURISM ACADEMY`S instrumental activity is to ensure that everyone has access to travel related information.
For this aim we are creating a large number of regular publications, leaflets, journals, electronic media pages and new interactive and attractive communication systems are being used to disseminate tourism and travel related information.
The first major project is “World Best Tourist Destination”. Based on this world level project we concentrate on optimal tourism opportunity, on discovering and promoting major tourism destination, in creating the tourism necessary infrastructure, supporting tourism based on the cultural, ecological, environmental and tourism facts and validated research findings.
This project will also focus on interdisciplinary discussion between industry and tourism factors, to disseminate theoretical tourism findings to industry, tourism technology to combine theory and practice.
The second major project concerns “World Capital of Culture and Tourism”. For the representatives of the European Tourism Academy culture is “a world necessity, as no man can live in freedom and dignity without the protection of his cultural values.”
The aim is to set up around the concept of “World Capital of Culture and Tourism “an institute that runs scientific symposiums, promotes and research and holds public debates on “World Capital of Culture”.
EUROPEAN TOURISM ACADEMY is offering in house courses only to institution on base of grant research, research and teaching contracts or cooperation contracts for training; EUROPEAN TOURISM ACADEMY does NOT provide courses for individuals.
The aim of the EUROPEAN TOURISM ACADEMY is to offer a coherent program of courses which may be helpful to governments and institutions preparing staff for service abroad, and in particular for development countries need of training their tourism specialists.
EUROPEAN TOURISM ACADEMY courses are offered by high quality contributors (former presidents of states, prime-ministers, ministers of tourism , academicians etc.) from European Union Member States ( but not exclusively) . They are multinational in design and delivery, and encourage thinking from different perspectives in building a European and world approach to tourism .