The main aim of EUROPEAN TOURISM ACADEMY is to support the creation of a network of dialog, friendship and cooperation in a networked world.
EUROPEAN TOURISM ACADEMY has become part and parcel of the global effort to create a GLOBAL TOURISM INSTITUTION alongside EUROPEAN COUNCIL ON TOURISM AND TRADE in order to provide world level leadership and stewardship for global tourism.
In order to assist this global effort EUROPEAN TOURISM ACADEMY has constituted the WORLD LEADERS COUNCIL in which were united world leaders (Presidents and Prime Ministers) interested in harnessing the power of tourism for cultural development, nation building and economic empowerment and fostering the world level implementation of Sustainable Development Goals.
The WORLD LEADERS COUNCIL is acting as High Patronage Council and Executive Board of European Council on Tourism and Trade fostering the efforts of global tourism institution.
The WORLD LEADERS COUNCIL (Executive Board of European Council on Tourism and Trade) is comprised of:
H.E. Prime Minister of Kingdom of Cambodia Academician HUN SEN
Global Ambassador for Tourism and Sustainable Development Goals
H.E. President of Republic of Djibouti Academician ISMAIL OMAR GUELLEH
H.E. President of the Republic of Turkmenistan Academician GURBANGULY BERDIMUHAMEDOV
H.E. President of the Republic of Tajikistan Academician EMOMALI RAHMON
H.E. Prime Minister of Federal Democratic Republic of Ethiopia Academician HAILEMARIAM DESALEGN BOSHE
H.E. Prime Minister of People`s Democratic Republic of Lao Academician Thongsing Thammavong
H.E. President of Romania Academician EMIL CONSTANTINESCU
H.E. (Frmr.) President of Romania Academician ION ILIESCU
H.E. President of European Council on Tourism and Trade Academician ANTON CARAGEA
Ambassador Extraordinary and Plenipotentiary
H.E. Academician Dr. Mircea CONSTANTINESCU
Director of EUROPEAN TOURISM ACADEMY
The main iconic activity of EUROPEAN TOURISM ACADEMY is the evaluation and academic consideration of the candidatures for WORLD BEST TOURIST DESTINATION (WBT) and WORLD CAPITAL OF CULTURE AND TOURISM (WCCT).
EVALUATION OF CANDIDATURE FILES
FOR
WORLD BEST TOURIST DESTINATION (WBT) or WORLD CAPITAL OF CULTURE AND TOURISM (WCCT).
By 2020- 35 countries, cities and regions would have held the title of WORLD BEST TOURIST DESTINATION (WBT) or WORLD CAPITAL OF CULTURE AND TOURISM (WCCT).
It is often called the flagship public relations and tourism cultural initiative of the European Council on Tourism and Trade.
The WBT and WCCT become the main factors of today tourism.
Since the 1998 there has been a global acceptance growth of the paramount role of culture, history and patrimony in the life of nations: this factors contribution to citizens’ well-being and to the prosperity of a country.
Many of the countries and cities that have held the title had not only a successful year but have enjoyed a long lasting echo and legacy.
Every country or city considering or actually bidding will have its own local objectives in line with its own circumstances and priorities.
However WORLD BEST TOURIST DESTINATION AND WORLD CAPITAL OF CULTURE AND TOURISM are International and European award with standard criteria and objectives defined at ECTT level.
Successful countries and regions should combine their local objectives with this International and Global aspect.
Previous WORLD BEST TOURIST DESTINATION AND WORLD CAPITAL OF CULTURE AND TOURISM award winners have reported a long lasting success based upon:
– The WORLD BEST TOURIST DESTINATION AND WORLD CAPITAL OF CULTURE AND TOURISM acting as a major driving force for wealth and development in the country, region or area of a city awarded with the international titles.
Phnom Penh, 22 June 2016, Peace Palace-the EUROPEAN TOURISM ACADEMY extraordinary meeting to welcome a new ACADEMICIAN and WORLD LEADER – Dr. HUN SEN, Prime Minister of Kingdom of Cambodia.
– A measurable increase in the self-awareness, self-consciousness of the local cultural legacy and traditions of citizens and instilling local pride in the national, region or designated city.·
– An increased engagement with the cultural patrimony of the selected nation or region, especially with audiences less likely to attend or participate.·
– A development of new cultural engagement opportunities, developing new skills, obtaining new opportunities for traditional handicrafts communities or artists and cultural organisations.·
– A greater international profile and recognition, better profile mapping, investment opportunities, development and increased tourism arrival and related activities and increased reputation.
ABOUT EUROPEAN TOURISM ACADEMY
The EUROPEAN TOURISM ACADEMY, as well European Diplomatic Academy focuses on interdisciplinary discussion across specialized areas of knowledge, ideologies, scientific currents and cultures from all around the world as well as promoting transnational dialog and visionary developments of new scientific knowledge and academic thinking.
EUROPEAN TOURISM ACADEMY is a symbol and a flag bearer of the values of FREEDOM OF EXPRESSION, ACTION and THOUGHT in the world empowering communities, people’s and nations across the world in a shared vision of development.
EUROPEAN TOURISM ACADEMY programs and actions support HUMAN RIGHTS agenda across the world, combating poverty, eradicating conflicts and building a better world for us all!
EUROPEAN TOURISM ACADEMY co-hosted programs (with EUROPEAN COUNCIL ON TOURISM AND TRADE) are recognized as front runner actions promoting global peace, dialogue and a development based world diplomacy.
WORLD TOURISM NEWS FROM EUROPEAN COUNCIL ON TOURISM AND TRADE 
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