SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.

 

The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billion dollars in supplementary tourism revenues.

 

Announcing the perfects results of 2015, Year of ETHIOPIA: WORLD BEST TOURIST DESTINATION. From right to left: CEO of ETO-Solomon Tadesse, H.E. Academician Hailemariam Desalegn-Prime Minister of Ethiopia and Minister of Culture and Tourism of Ethiopia.

According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins’ is designed to keep alive this momentum based on European Council on Tourism and Trade generous support.

On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.

It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.

The national tourism brand, as stated by ECO, contains the summary promise of “Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life”.

Prime Minister Hailemariam Desalegn noted that: “The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector”.

“We have made a good stride by designing a 10 year master plan for the sector concluding Ethiopian Prime Minister.”

Ethiopia has a vibrant living culture.

It is today a brilliantly diverse mosaic of people`s living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.

Ethiopia was elected by WORLD TOURISM INSTITUTION-EUROPEAN COUNCIL ON TOURISM AND TRADE as FAVOURITE CULTURAL DESTINATION IN 2015 and WORLD BEST TOURIST DESTINATION for the same year on the account of landscapes of stunning beauty and dramatic contrasts from the soaring pinnacles of the Simien Mountains – the Roof of Africa – to the plummeting depths of the Danakil Depression, the lowest – and hottest – place on Earth. You will find cloud forests such as those in the Kafa Biosphere Reserve – the sole home of many wild coffee varieties – active volcanoes, hot springs, cool underground caverns, rugged gorges, spectacular waterfalls, rivers and shimmering lakes.

 The largest, Lake Tana, is the source of the life-nurturing Blue Nile.

 Moreover, Ethiopia is the fourth largest bio-diversity zone on Earth and you can see plants and animals here which are found nowhere else.

KINGDOM OF CAMBODIA IS THE HOST OF IMPRESSIVE 2016 WORLD TRAVEL AWARDS CEREMONY

Cambodia had received the official visit of European Council on Tourism and Trade high-ranking delegation, on the occasion of the celebration of country WORLD BEST TOURIST DESTINATION FOR 2016 status.

 

Prime Minister of The Kingodm of Cambodia, Academician Dr. HUN SEN held up high the WORLD BEST TOURIST DESTINATION certificate.

For all the world to see !

The visit of the world tourism representatives had taken place between 15 and 25 June 2016, offering them the possibility to evaluate the tourism and cultural potential of the Kingdom of Cambodia – country declared FAVORITE CULTURAL DESTINATION IN 2016.

The representatives of World Tourism Institution – European Council on Tourism and Trade started their familiarization trip in the country, in the famous province of Siem Reap, home of famous Angkor temples and palaces.

The head of European Council on Tourism and Ttrade, President Prof. Dr. Anton Caragea and his delegates receiving a replica of Jayavarman the VII-Emperor of Angkor statue from Chairman of Siem Reap Province Mr. Nou Phalla.

The visit of European high level delegates to Siem Reap was accompanied by the diligent staff of Minister of Tourism of Cambodia and the Chairman of Siem Reap Province Mr. Nou Phalla.

 A dense and perfectly carved cultural program presented the main attractions of the regions like: the world-famous architectural treasures of Angkor Wat and Angkor Thom, the incredible magnificent construction of Bayon temple, the rich views of the red temple of Banteay Srei and the cosmic images of a vegetation invaded temple at Ta Prohm.

The magnificent Temple of TA PROHM.

 

Professor Dr. Anton Caragea- President of European Council on Tourism and Trade had voiced his enthusiasm for the province cultural and historical potential in no uncertain terms: Angkor is the place where God`s and Kings, together, build not only a powerful kingdom, not only a long-lost way of life, but another understanding of the role and potential of human civilization.

The builders of Angkor proved to us, that the humanity knows no boundaries, no limitation in constructing kingdoms with no equal under the sun.

Siem Reap is the house of every person who appreciates civilization and a must see in a life time, concluded his press statement ECTT President.

President Dr. Anton Caragea outlines the simple truth: Siem Reap is the house of all who love culture!

 

On 17 June, a special dinner was offered to the delegates by the office of Governor of Siem Reap Province.

During the celebratory feast, an ample array of music, cultural tradition and costumes from the region was displayed for the high guests.

The next leg of the journey in the magic Kingdom of Cambodia was the familiarization trip around Phnom Penh.

The Cambodia`s capital meet the delegates with a perfect sky line, with the astonishing atmosphere of a bustling Southern Asian city and with incredible aroma, mixing monsoon air with mango and jasmine flowers, a secret aroma that only Phnom Penh has the mastery off.

The visit included a tour of the Wat Phnom, a discovery trip to the hustle and bustle of Central Market, a must stop at Phsar Tuol Tom Pong better known as Russian Market and a bird’s eye view of the awe-inspiring city monuments like: Independence Monument, the new governmental quarter of Peace Palace etc.

 

Royal Palace in Phnom Penh. A stand-alone point in the European Council on Tourism and Trade delegation visit to Cambodia`s Capital.

Phnom Penh also presented to the enchanted visitors, the gem of the city: the Royal Palace, a long lay over where the European delegates took the time to admire the Audience room, the palace grounds, the palace gardens, the ballet and concert hall, the administration rooms, the museum of royal regalia and paid respects to the funerary stupa`s of former Kings of Cambodia.

 

A moment of silence was observed for the stupa of the latest king of Cambodia, Norodom Sihanuk, the king who was in the same time: cineaste, prime minister, party leader, king, prince, television and show man and has put his imprint on Cambodia`s XX century story.

H.E. Pak Sokhom, Deputy Minister of Tourism warmly welcomes European Council on Tourism and Trade delegation at Phnom Penh Airport.

 

The former capital of XVII to XIX century Cambodia, the city of Udong, has also received the world tourism high delegates, who took time to explore the Buddha Temple, the stupa`s of King Monivong and the ensemble of temples and Buddhist learning institutes on the ground and admired the ample view from Udong mountain.

The European Council on Tourism and Trade delegates also attended a host of important meeting with the government staff, with an ample dialogue at Minister of Tourism of Cambodia together with H.E. Minister Dr. Thong Khon.

An ample program of exchanges and continuous support was established with specialists from European Council on Tourism and Trade offering expertise for a development master plan, for an eco-system protection area law and to establish a tourism institute and tourism training facilities on the Kingdom in order to meet the ever-increasing needs of tourism and hospitality expertise for the tourism industry of the Kingdom.

Professor Dr. Anton Caragea, in his capacity of World Ambassador for Natural Protected Areas was also requested to assist the Kingdom in drafting a natural areas and natural parks conservation law at international standards.

The meeting, with the able and competent personal of Minister of Tourism   was especially a pleasurable one.

Dr. Thong Khon, Tourism Minister of Cambodia was specially praised by Professor Dr. Anton Caragea for his vision and astute policies and devotion to the country development, under the glowing leadership of Prime Minister Samdech Akka Moha Sena Padei Techo- Dr. HUN SEN.

 

 

 Professor Dr. Anton Caragea, President of European Council on Tourism and Trade is congratulating Dr. Thong Khon, Minister of Tourism of Kingdom of Cambodia for long-standing efforts in promoting the country tourism potential.

The most important political moment, in European Council on Tourism and Trade delegation visit to the Kingdom of Cambodia, was the meeting of the delegates headed by H.E. President Dr. Anton Caragea with H.E. Prime Minister Samdech Akka Moha Sena Padei Techo – Dr. HUN SEN.

 

During the leaders conversation, the long history of Cambodia renaissance in XXI century, under the able leadership of Prime Minister Samdech Akka Moha Sena Padei Techo- Dr. HUN SEN was warmly evoked.

Discussing the future of Cambodia and world tourism: leaders of world tourism at the same table: H.E. Professor Dr. Anton Caragea and H.E. Minister Thong Khon and their teams.

 

President Anton Caragea remarked that we are in the presence of a historical leader, of a person who rebuild it Cambodia from zero to hero status, and was always a symbol of the country resistance.

On 22 June 2016, the official ceremonies of handover of WORLD BEST TOURISM DESTINATION AWARD insignia to the highest representative of people and government of Cambodia: H.E. Prime Minister Samdech Akka Moha Sena Padei Techo- Dr. HUN SEN has taken place on the venue of Peace Palace in Phnom Penh.

 

Cambodia is FAVORITE CULTURAL DESTINATION IN 2016 announces H.E. President Dr. Anton Caragea.

Congratulatory speeches were presented by Minister of Tourism of Cambodia-Dr. Thong Khon, ECTT President- Professor Dr. Anton Caragea, and European Tourism Academy-Academician Mircea Constantinescu.

The official acceptance allocution was delivered, on behalf of people of Cambodia by H.E. Prime Minister Samdech Akka Moha Sena Padei Techo- Dr. HUN SEN.

 

Cambodia is entrusted with WORLD BEST TOURIST DESTINATION title for a year.

 The first part of ceremonies concluded with the official world recognition of Dr. HUN SEN, for his life work for the people of Cambodia and for international community as a WORLD LEADER OF TOURISM AND DEVELOPMENT and the official handover of the ACADEMICIAN status regalia to Samdech HUN SEN by the Academician Mircea Constantinescu.

 

A new world leader in tourism and development: H.E. Academician Dr. HUN SEN- Samdech Akka Moha Sena Padei Techo-Prime Minister of Cambodia.

The second part of the ceremonies dedicated to enfeoffment of Cambodia as FAVORITE CULTURAL DESTINATION IN 2016, took place in the presence of the Royal Government of Cambodia, on 22 June 2016 and offered a magical display of the kingdom bounty of cultural and artistic treasures.

Tourism presentation movies, highlighting Cambodia`s unrivalled riches were interspersed with modern music and with universal values dances like: ASPARA dances (UNESCO immaterial heritage), Rice harvest dance, magic flowers dance etc, that put at the fore the riches and plentifulness of Cambodia srok Khmer, Khmer nation potential.

 

APSARA dances for FAVORITE CULTURAL DESTINATION and WORLD BEST TOURISM DESTINATION 2016 awards ceremonies.

President Dr. Anton Caragea remarked in his speech that: In our decision to crown the diamond of Asia: Cambodia as World Best Tourist Destination, we did not forget for a moment that we are not encouraging people to go in strange and un-familiar place.

No, we are just telling them to discover a people, world-renowned for his hospitality, familiarity and openness to strangers: the Khmer people!

They will make you feel that you are rediscovering your home, that you are finding long-lost friends and families, that you are visiting you abode-Cambodia.

 

European Council on Tourism and Trade delegates together with Cambodia`s Minister of Tourism team on the stage of WORLD BEST TOURISM AWARDS ceremony.

 

The visit of European Council on Tourism and Trade delegates offered, to the Kingdom of Cambodia, a perfect occasion to display to the world community the cultural values, the historical patrimony, the traditions and costumes of the Khmer people, placing the country among the nation’s most endowed with a perfect touristic and human potential that must be the base for a future development of Cambodia: The KINGDOM OF WONDERS – WORLD BEST TOURISM DESTINATION FOR 2016.

APSARA dances on the rostrum of WORLD TOURISM AWARDS

(Phnom Penh-22 June 2016)

ROYAL CAMBODIAN BALET enthralled viewers attending WORLD BEST TOURISM DESTINATION AWARDS for 2016.

President Dr. Anton Caragea and Minister Thong Khon are offering congratulations to the outstanding performers on WORLD TOURISM AWARDS show.

 

Prime Minister of Cambodia: Academician HUN SEN, Samdech Akka Moha Sena Padei techo and  President Professor Dr. Anton Caragea-European Council on Tourism and Trade.

H.E. Pak Sokhom – Deputy Minister of Tourism takes a photo with actors and singers on the stage of WORLD BEST TOURISM DESTINATION for 2016:  Kingdom of Cambodia.

H.E. Tourism Minister Thong Khong on the venue of WORLD BEST TOURISM DESTINATION and FAVORITE CULTURAL DESTINATION for 2016.

H.E. President Dr. Anton Caragea on the venue of WORLD BEST TOURISM DESTINATION and FAVORITE CULTURAL DESTINATION for 2016.

ACADEMICIAN SAMDECH HUN SEN, PRIME MINISTER OF KINGDOM OF CAMBODIA, OPENING DECLARATION FOR WORLD TOURISM AWARDS 2016

SPEECH 

By

Samdech Akka Moha Sena Padei Techo HUN SEN

Prime Minister of the Kingdom of Cambodia

At the

Celebration of Cambodia’s winning of World Best Tourist Destination

Award for 2016 and the Declaration of Cambodia as “a Favorite Cultural Destination in 2016”

Academician Dr. HUN SEN, Prime Minister of Cambodia, surrounded with love and respect on the platform of WORD BEST TOURIST DESTINATION CEREMONY for 2016.

Peace Palace, June 22, 2016

– H.E. Dr. Anton Caragea, President of European Council on Tourism and Trade

– Distinguished National and International Guests!

Today, I am delighted to participate in the ceremony to celebrate Cambodia being awarded “World Best Tourist Destination 2016 Award” and the Inauguration of “Cambodia as a Favorite Cultural Destination in 2016”, along with the first Competition on “First Good Hospitality”.

At the outset, I would like to extend a very warm welcome the delegation of the European Council on Tourism and Trade to this event.

I would like to also express my gratitude and appreciation to H.E. Dr. Anton Caragea, President of the European Council on Tourism and Trade and his colleagues for creating this highly important award which will help promote Cambodia tourism.

I also thank the European Council on Tourism and Trade for electing me as an honorary member of the European Tourism Academy.

On behalf of the Royal Government and People of Cambodia, I am really proud that the Kingdom of Cambodia has been awarded the World Best Tourist Destination 2016 Award along with the declaration of “Cambodia as a Popular Cultural Destination in 2016”.

Prime Minister of Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN is entrusted with CRISTAL TROPHY, signal of WORLD BEST TOURIST DESTINATION AWARD for 2016 by H.E. Professor Dr. Anton Caragea, European Council on Tourism and Trade President.

This result indeed attests to real situation of Cambodia and the wonder of Cambodia as “Culture and Nature” tourist destination which is now a major tourist destination in Asia and Southeast Asia, a region that is enjoying high tourism growth thanks to richness of culture, history and nature.

Cambodia has indeed been playing a key role in connecting this regional and highly attractive tourism network.

Overall, the temple of Angkor which is the heritage of humanity and the wonder of the world, the temple of Preah Vihear which is of outstanding universal value, the temple of Sambor Prei Kuk and thousands of other temples within the country and vast natural resources along Cambodia’s Beaches that have been awarded the world most beautiful beaches, Mekong River which has freshwater dolphins, eco-tourism region in the northeastern and southeastern Cambodia, Tonle Sap Lake, traditions and customs and the friendliness of the people, couples with security and safety factors within the country are the great magnet for tourists.

Those factors help Cambodia live up to its international recognition as “Kingdom of Wonder”.

Academician Dr. HUN SEN raises the HONORARY ACADEMICIAN CERTIFICATE to be observed by the audience of WORLD TOURISM AWARDS ceremonies.

 As raised by H.E. Dr. Anton Caragea that Cambodia deserves the reputation of “The Kingdom of Wonder” and this reputation has noticeably contributed to the development of tourism sector in Cambodia within this last two decades. In fact, the revenue that comes from tourism sector is a significant contribution to Cambodia’s macroeconomic stability and

socio-economic progress and help promote the growth of some supporting sectors such as agriculture, trade, infrastructure and SMEs.

Furthermore, the development of tourism sector has generated revenue that support culture conservation and protection of environment and natural resource in effective and responsible way.

With this, I would like to thank the European Council on Tourism and Trade for considering “Cambodia: A Global Role Model of Equitable Distribution of Income from Tourism Development”.

Prime Minister of Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN delivers the enlighten declaration for WORLD TOURISM AWARDS ceremony in 2016.

 

With this spirit, Cambodia is committed to developing its tourism sector in a sustainable, responsible and equitable manner that contributes to economic growth and poverty reduction and responds to climate change.

This “Green Gold” will pay an important role in accomplishing the UN’s sustainable development goals 2030.

On its part, Cambodia will be active and pro-active in grabbing opportunities arising from its wonder as the world tourist destination.

This helps ensure not only socio-economic benefits, high income for the people and sustainable development, but also the protection of cultural and natural resources, in short “Cambodia’s wonder serves tourism, tourism serves Cambodia’s wonder”.

Excellencies, Ladies, Gentlemen!

It is undeniable that although the government has strived hard as stated above, the success of tourism sector would have never been achieved without active participation from private sector and Cambodian people. In this regards, we can say that this positive result is mainly attributed to our concerted effort, unity and ownership.

Hence, to continue promoting tourism sector in Cambodia to become the “World Best Tourist Destination” and “Tourist Destination with Warm Hospitality”, on behalf of the Royal Government of Cambodia, I would like to give some recommendations as follows:

Business community pay attention, with pleasure, to the speech of Prime Minister of Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN.

Cambodia economy is booming and they are requested to add their intake.

 

1st. I am of the view that today’s success in tourism development, especially Cambodia’s attractiveness proclaimed as the world‘s best tourist destination rely on  smiling and friendly faces of those at the front ranging from flight services, international border checkpoints, accommodation, food, entertainment and so on.

Therefore, the contest “Good Hospitality” is a new national agenda, and we need to understand that “Hospitality is our obligation” and hospitality is what we can do immediately with our requiring any means.

Furthermore, to make Cambodia the world tourist destination that welcomes 7 million international tourists by 2020 and hosts SEA Game in 2023, I wish to urge all the relevant parties to participate actively in the contest “Good Hospitality”, including (1). Good hospitality in tourism services, (2). Good hospitality in public service in clean city and (3). Good hospitality of migration official at international border checkpoints.

The proud army of Kingdom of Cambodia attending a peaceful victory ceremony: Cambodia triumph of World Tourism Competition.

 

 2nd. At this moment, I would like to announce the campaign “Cambodia: Kingdom of Wonder” along with slogan “providing warmth to tourists” to become a highly attractive advertisement to the world as well as an important message to increase the number of returning tourists to Cambodia.

3rd. The Royal Government of Cambodia is committed to further conserving natural and cultural resources as well as developing better tourist products and services in response to the context of regional and global integration.

In this regards, I request that relevant ministries and institutions pay attention to protecting invaluable cultural and natural resources.

Hundreds of international diplomats are witnessing the crowning of Cambodia as a world symbol: WOLD BEST TOURISM DESTINATION and FAVORITE CULTURAL DESTINATION in 2016.

 

 Furthermore, they also have to ensure that every tourism-related

development and construction in the conservation, heritage and protected areas as well as coastal areas must comply with the principles of sustainability, culture and tradition, and certain regulation while responding to environmental and climate change issues.

4th. On top of the protection of natural and cultural resources together with this friendliness, I suggest all relevant parties to continue their active participation in the campaign “Clean Cambodia, Green Cambodia” by actively supporting the movement contest “Clean City, Clean Resort, Good Service, Good Hospitality”.

5th. To contribute to the promotion of tourism competitiveness in Cambodia, the Ministry of Tourism must strive to cooperate with relevant institutions to further develop creative and innovative tourist products and create more package tours to make Cambodia become the “center of regional tourism”.

 

The win -win policy of Academician Samdech Akka Moha Sena Padei Techo HUN SEN is regarded as a world model of diplomacy by all international diplomats present on the venue of WORLD BEST TOURISM DESTINATION ceremony.

 

In this regard, I would like to request the European Council on Tourism and Trade and private partners to continue supporting Cambodia in the advertisement of tourism development and attract more European and international investors and tourists to Cambodia.

6th. To transform Cambodia into the world’s tourist destination, it is required to take into account the quality of tourism services and green standard of each service, coupled with sufficient and skilled human resources.

In this sense, I would like to request H.E. Professor Dr. Anton Caragea and H.E. Mircea Constantinescu, Head of European Tourism Academy, to cooperate and support Cambodia’s Ministry of Tourism to further study and develop tourism standards, strengthen and develop human resources in tourism sector, as well as to conduct tourism study and research more comprehensively while the sector rapidly develops in globalization context.

Once again, I strongly believe that Cambodia, with this invaluable award, would become a warm and attractive tourist destination with good welfare provided to tourists and people.

The youth of Cambodia are at the center of Prime Minister of Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN policies and vision.

WORLD BEST TOURISM DESTINATION status is an achievement for their future.

 

 Moreover, it would also become an attractive green tourist destination with friendly and smiling faces, which can be named as “Cambodia: the Kingdom of Smiles”, and this helps raise Cambodia’s reputation and prestige as “Cambodia: Kingdom of Wonder” in international arena.

Finally, along with the award celebration of “Cambodia: the World’s Best Tourist Destination for 2016”, coupled with the announcement of “Cambodia: Favorite Cultural Destination for 2016” and the movement contest of “First Good Hospitality”, I wish H.E. Professor Dr. Anton Caragea and senior delegation of the European Council on Tourism and Trade happiness, prosperity and success in every undertaking.

Prime Minister of Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN, World Tourism and Development Leader, is marking the opening of WORLD TOURISM AWARDS ceremonies for 2016.

 

At the same time, I also wish Excellencies, ladies, gentlemen and all participants the four gems of Buddha’s blessings: Longevity, Nobility, Health and Strength.

MINISTER THONG KHON: I HAVE TO EXPRESS MY GRATITUDE FOR EUROPEAN COUNCIL ON TOURISM AND TRADE ROLE ON GREEN GOLD (TOURISM) PROMOTION

H.E. Dr. THONG Khon, Minister of Tourism

at Awarding Ceremony of “Cambodia-World Best Tourist Destination for 2016 and

Favorite Cultural Destination for 2016”Awards

Peace Palace, June 22, 2016

Minister of Tourism Dr. Thong Khon is keeping the Opening speech for WORLD BEST TOURIST DESTINATION AWARD ceremony in Phnom Penh-22 June 2016

 

Highly Respectful,

– Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia!

– Samdech, Excellencies, Lok Chumteavs, Deputy Prime Ministers, Senior Ministers, and

Ministers!

– H.E. Prof. Dr. Anton Caragea, President of European Council on Tourism and Trade

– Excellencies, Lok Chumteavs, Ambassadors, Diplomatic Corps,

Distinguished National and International Guests!

Today, on behalf of leaders and officials of the Ministry of Tourism, and all distinguished participants of the ceremony and on my own behalf, we would like to proudly express our great pleasure and honor to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia for taking his tight schedule with a mission to serve the country and people to highly preside over the auspicious Awarding Ceremony of “Cambodia-World Best Tourist Destination for 2016, and Favorite Cultural Destination for 2016” Awards.

I would like to thanks Samdech, Excellencies, Lok Chumteavs, Deputy Prime Ministers, Senior Ministers, Ministers, Distinguished National and International Guests for participating in the meaningful awarding ceremony at this time.

Minister of Tourism Dr. Thong Khon is savoring a victory for Cambodia: Favorite Cultural Destination triumph and the fulfillment of the vision of Prime Minister Hun Sen.

Seizing this opportunity, I would like to voice my special thanks to the European Council on Tourism and Trade and Dr. Anton Caragea, as the President for awarding Cambodia the Awards of World Best Tourist Destination for 2016 and Favorite Cultural Destination for 2016 and to the European Tourism Academy for unanimously electing Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy.

– Highly Respectful Samdech Techo Prime Minister!

– Excellencies, Lok Chumteavs, Ladies and Gentlemen!

Stemming from the “Win-Win” Policy of Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia, Cambodia has enjoyed full peace, development in all sectors, particularly tourism has grown considerably over the last decade.

The tourism sector, which is considered as the green-gold is a sector sustaining socio-economic growth, creating jobs, and alleviating poverty of the people, and playing an important role as on-site exports, contributing to supporting the regional integration.

Apparently, in 2015, we achieved a growth rate of 6.1% with arrival of international tourists of about 4.8 million and bringing revenue of more than US $ 3,000 million, and increasing employment opportunities for about 620 thousand people into the economy.

Following the forecasts for 2020, international tourist arrivals are expected to rise to about 7 million people and bringing the total revenue of approximately US $ 5,000 million, creating job opportunities for nearly 1 million people.

The subsequent boom of Cambodian tourism cannot be cut off from the country’s attractiveness as a tourist destination at regional and global levels.

Obviously, in 2015, the world-class trip advisor (Tripadvisor Travelers’ Choice) (Chosen based on voting by travelers on its website) has considered the Kingdom of Cambodia as the world’s most attractive tourist destination (World Award Winners 2014-2015).

Particularly, Angkor Wat Temple was ranked first in both Asia and the world as the most attractive one amongst the other 25 national identification marking tourist destinations in the world (Landmarks Award), and Siem Reap City was ranked first in Asia and second in the world as the most attractive tourist destination (Destination in the World).

In 2016, Tripadvisor has also chosen the Siem Reap Province as the best Tourist Destination in Asia and selected Angkor Wat Temple as the Asia’s most attractive national identification marking tourist site (The Best Landmark in Asia).

Especially, for Cambodian tourism, today it is a great honor for Cambodia being unanimously elected as the “World Best Tourist Destination for 2016” by the European Council on Tourism and Trade.

– Highly Respectful Samdech Techo Prime Minister!

– Excellencies, Lok Chumteavs, Ladies and Gentlemen!

I have a great honor to respectfully report to Samdech Techo Prime Minister that the European Council on Tourism and Trade was established in 2005, and has its headquarter in European Union, with a mission to promote tourism, investment and exchange of experiences and knowledge relevant to the tourism sector, particularly cultural tourism of Europe and the rest of the world.

To support its activities, the Council created the award of “World Best Tourist Destination” yearly to promote the tourism sector in the countries who are qualified enough (with evaluations based on key indicators of potential natural and cultural tourism and direction as the policy of the candidate country).

Since 2007, there were countries awarded the awards in the Africa and Asia (including the Republic of Korea, United Arab Emirate, the People’s Republic of Laos in 2013 and the Republic of Zimbabwe in 2014).

In general, after receiving the awards, the destination countries usually received significant tourism growth of European tourists.

Minister of Tourism Dr. Thong Khon had brought 1.000 high ranking officials that are believing in Cambodia`s destiny for World Best Tourist Destination Award ceremony in 2016.

For 2016, the Board of the European Council on Tourism and Trade reviewed and discussed the 29 candidates countries for the award-winning candidate of “World Best Tourist Destination for 2016” and decided unanimously to elect:

1. “Cambodia-World Best Tourist Destination for 2016”

2. “Cambodia-Favorite Cultural Destination for 2016”

Cambodia has been chosen as a winner for 2016, which is based on the wonders of Cambodia (Cambodia: Kingdom of Wonder), where is filled with the World Heritage of both tangible heritage (including Angkor Wat Temple and Preah Vihear Temple as the World Heritage) and intangible assets as the abundant natural potential (including mangrove forest preserved and conserved areas, and Ramsar areas) and natural smile and greeting of Cambodian people, along with the development of all sectors in Cambodia, under the brilliant and sound leadership of Samdech Techo Prime Minister, and especially the development of Cambodian tourism based on the proper policy and strategy, namely the commitments to sustainable and inclusive tourism development (Sustainability and Inclusiveness).

The election of Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy is the most recognition of leadership perspective value of Samdech Techo in preserving and conserving the Cambodian cultural heritage and in encouraging Cambodian tourism development through ensuring the peace, political stability, Cambodian socio-economic development with significant progress for the nation of Cambodia.

I would like to kindly inform the whole participants that in order to achieve the longterm vision and perspective for the development of Cambodian tourism, in particular as the tourist destination with sustainability, responsibility, and world-class attractiveness, the Royal Government set out the Law on Tourism.

National Policy on Tourism, Tourism Development Strategic Plan 2012-2020.

Under the spirit of the Law on Tourism and Tourism Development Strategic Plan 2012-2020, the Ministry of Tourism as the Cambodian Royal Government’s wing has launched the Tourism Reform Plan 2015-2018 by focusing on the priority angles:

(1). Strengthening the tourism industry, “One Service, One Standard”

(2). Improving tourism promotion and attractive and creative tourism product development (By setting out Cambodian Tourism Marketing Strategy 2016-2020)

 (3). Improving human resource development in tourism sector “One Staff, One Skill”

(4). Encouraging the use of information technology in tourism sector (E-tourism).

In addition, we have the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality” as the core to encourage and increase the effective implementation of the tourism development strategic plan, as well as tourism reform plan through launching the Clean City Contest Movement in 2011, and Eco-business Contest Movement in tourism sector in 2015.

Applauses for Minister Dr. Thong Khon and President Dr. Anton Caragea on the scene of  WORLD BEST TOURIST DESTINATION for 2016. Hard work deserves recognition!

Particularly, today, with the high approval of the Royal Government, through the letter No.516 SCHN.PK dated May 30, 2016, for allowing for the preparation of the Best Hospitality Contest Movement and transforming the contest to the National Agenda by inspiring the citizens, officials, private sector, youth and development partners to join together in order to improve the service and hospitality better for contributing to the promotion of all tourist destinations in the Kingdom of Cambodia as the tourist destination with attractiveness, warmth, and providing memorable experiences for tourists with natural smile and greetings of Cambodian people.

– Highly Respectful Samdech Techo Prime Minister!

– Excellencies, Lok Chumteavs, Ladies and Gentlemen!

In order to make the Best Hospitality Contest Movement sustainable and widespread throughout the country and becoming the national agenda, all stakeholders (Public – private – youth – citizens) must join together to further promote the attractiveness of Cambodian tourism, as well as enhance the prestige of Cambodia “Cambodia: Kingdom of Wonder”, namely the Ministry of Tourism and the National Committee for Clean City Assessment have prepared “4” documents for supporting the contest movement and developed an online voting assessment system (www.cambodiabesthospitality.org). which allows the citizens and tourists to provide online comments (through linking to QR-Code): Service and Hospitality Provided by Tour Operators and Officials at International Checkpoints for Tourists, etc.

– Highly Respectful Samdech Techo Prime Minister!

– Excellencies, Lok Chumteavs, Ladies and Gentlemen!

In celebration of the award of Cambodia-World Best Tourist Destination and the launching of the Best Hospitality Contest Movement, the Ministry of Tourism and the National Committee for Clean City Assessment plan to launch various important tourism programs (in addition to programs and campaigns at present) as follow:

1. Continuing the promotional campaign “Cambodia: Kingdom of Wonder” and the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality”.

2. In collaboration with the relevant ministerial-institutions, the Ministry of Tourism will create a permanent tourism program under the name of “Cambodia-My Second Home” for welcoming the long-stay tourists and senior tourists and plans to cooperate with the Union of Youth Federation of Cambodia and relevant institutions to develop a program of “Cambodia: My Homeland” under the slogan of “Everyone can go”, which is the national program and contributes to pushing for a permanent program and encouraging the staffs, employees, employers, students, and youth to possibly arranging their trips at least 1 time per year, and a program of Cambodian Students-Tourism Ambassadors to be aimed at increasing more voluntary tourism activities in Cambodia.

3. In order to increase the benefits of this award, the Ministry of Tourism plans to set up an Annual Photo Contest Program for tourist visiting Cambodia under the “Secret Trail of Cambodia” Program, which can be the tourists’ selfie photo or tourist destination photo contest in order to attract and promote the online promotion on Facebook, which is a digital marketing and promotion and to encourage to further love and conserve our natural and cultural heritage.

Moreover, the Ministry of Tourism will launch the Tourism Mobile App soon.

4. To support the “Best Hospitality” Contest Movement, while this movement is dependent on the involvement of people “People-Based Approach”, the Ministry of Tourism will create a training and best hospitality supporting program, named as “My Service, Your Smile” by encouraging all relevant stakeholders, including public institutions and private sector to make cooperation and develop the Best Hospitality training programs for officials, youth, and their staffs, who interact directly with customers and tourists (including beers and wedding ceremony supporting staffs.. etc.).

Meanwhile, to make this program successful, it requires the support and sponsors from the relevant stakeholders, private vocational training schools for the preparation of this training course.

5. In order to ensure the principle of transparency, the provision of services with honesty, not fraudulent to clients and visitors, the Ministry of Tourism

encourages local tourism businesses, relevant institutions, and private sector to set up a Code of Ethics for managing its employees to ensure the provision of professional and honest services.

So far, the Ministry of Tourism has set up the Code of Ethics and Code of Conduct for tour guides and already established a system of monitoring the implementation of this professional, and will continue to inspire and help other areas to set up this Code of Ethics.

– Highly Respectful Samdech Techo Prime Minister!

– Excellencies, Lok Chumteavs, Ladies and Gentlemen!

I have a great honor to respectfully inform that this celebration was attended by the relevant competent authorities, ministries and institutions, tour operators, youth, national and international organizations, and embassies with a total of 1,000 people.

I would like to seize this opportunity, on behalf of the Ministry of Tourism, to express my profound gratitude to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia for usually paying high attention to leading and encouraging Cambodian tourism development with sustainability and responsibility, especially supporting the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality”.

Cambodia is on the wave of international recognition and Tourism Minister is faithfully serving the country and bringing to light the vision of Samdech Akka Moha Sena Padei Techo – Academician HUN SEN.

On behalf of the Ministry of Tourism, I would like to deeply thank H.E. Dr. Prof. Anton Caragea, President of the European Council on Tourism and Trade, and his colleagues for awarding the awards of “Cambodia-World Best Tourist Destination for 2016, and Cambodia-Favorite Cultural Destination for 2016”, and the European Tourism Academy through Dr. Mircea Constantinescu, President of the European Tourism Academy for unanimously electing Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy.

We strongly believe that in the name of an honorary member of the European Tourism Academy, Cambodian tourism will be well-developed and more European tourists will make their visits to Cambodia, benefiting the socio-economic development in a sustainable manner.

Last but not least, on behalf of the entire ceremony, and myself, I would like to respectfully wish Samdech Techo Prime Minister and Lok Chumteavs Kittipritbandit and their families healthy, wisdom, and strength in order to lead and develop Cambodia towards prosperity and happiness for the people.

Finally, May I wish Samdech, Excellencies, Lok Chumteavs, Ladies and Gentlemen the four gems of Buddhist Blessings: Longevity, Nobility, Health, and Strength.