World Capital of Culture and Tourism and World Best Tourist Destination prizes continues to bring international awareness, national branding and country branding opportunities say`s an European Market and Research study.

World Best Tourist Destination 2016 (2)

IRS Market and  Research Company outlined the impressive results of the countries that marketed themselfs or their main tourist cities as capitals of culture and tourism or as world best tourism destinations.

Receiving the report, European Council on Tourism and Trade President-Professor Dr. Anton Caragea remarked that: I am so happy to see how previously unknown and un-marketed destinations receive mass media limelight and are pro-pulsed as emerging tourist destination.

Diplomats from this nation`s are having their tasks made easier, as their countries are propelled on the top nations stage and economic growth and investment.

Development and country branding are coming as the result of a long-term program based on World Best Tourist Destination or World Capital of Culture and Tourism prizes and designation.

ECTT President Anton Caragea and Government of Zimbabwe at Zimbabwe World Best Tourist Destination for 2014

Zimbabwe-World Best Tourist Destination for 2014

I receive countless expression of gratitude for our support from leaders, politicians and ambassadors, who are finding their exertions much facilitated by tourism seal of approval of ECTT, but the most moving are the stories of the people`s who find jobs and opportunities, that other ways would have not existed.

But now their life are richer and more dignified, this is the transforming power of country branding via culture, history and tourism.

 This is internationalization and nation branding achieving their best results!

Ashgabat-World Capital of Culture and Tourism and Turkmenistan capital received an impressive mass media coverage in television spots and printed press and radio shows in value of more than 16 million euros and Dushanbe, Tajikistan capital, obtained a media coverage of more than 21 million euros, reflecting their cultural achievements and world capital of culture and tourism status.

Selecting Laos as Favorite Cultural Destination in 2013

World Best Tourist Destination status brings also free publicity in articles, television  of more than 50 million for Laos People`s Democratic Republic, around 30 million for Zimbabwe and the top is lead by Ethiopia who benefited of a publicity coverage of more than 60 million euros.

Laos-World Best Tourist Destination for 2013. Glamorous ceremony in Vientiane

What is more important than just the figures mentioned in the marketing report is the fact that these countries will benefit for years and years to come by their achievements as world best tourist destination or world capital of culture stated Mr. Radu Alexandru, communication unit chief of European Council on Tourism and Trade.

The reports finding are limited to october 2015, while tourism promotion and branding is an ongoing process that can never be fully accounted for declared the european official.


No other museum succeeded in making on the list of WORLD FAVORITE MUSEUMS in 2015, but ETHIOPIA NATIONAL MUSEUM form Addis Ababa made it.

On the arguments that put the Museum on the right track in the cultural world where the refurbishing of a new wing destined to conserve their countries priceless artifacts and cultural patrimony.

The judges did not escape the fact that te museum received during 2015 landmarks visits like European Council delegations and United States delegations, a moment that was not achieved by any other cultural institution during this year.

Uniting Europe, America and Africa around Lucy-the skeleton of the first hominid, is a success that only Ethiopian National Museum registered, during 2015.

obama-visit-lucyAto Amin Abdulkadir - Minister of Tourism and Culture and President Dr. Anton Caragea meeting with Lucy-the oldes woman in the world

NATIONAL MUSEUM OF ETHIOPIA is the only world museum that received the visit of American and European delegations during the same year. All around Lucy-the first human skeleton.

On December 15, 2015, on the function of the official opening of the 2016 World Tourism, Culture and Travel Awards, Professor Dr. Anton Caragea announced the Ethiopian National Museum of Addis Ababa is recognized as a WORLD`S FAVORITE MUSEUM for his priceless artefacts and outstanding contribution to the human civilization understanding.

The Ethiopia National Museum made it on the list of WORLD`S FAVORITE MUSEUM on the account of garnering the most relevant artefacts of the incredible history of Ethiopia.

The Museum is having in his exhibitions an outstanding treasure of crowns and objects pertaining to the long list of emperors of Ethiopia, coronation artefacts, imperial insignia and memorabilia.

National Museum of Ethiopia-Selam

Selam-the body of the second most old hominide male.

The museum has also prided himself with impressive collections of weaponry, agricultural and everyday life objects from all the national groups and minorities from the territory of today Ethiopia, this makes it one of the largest ethnographic collection in the world and spawning for two millennia.

Of course, the crowning jewels of the permanent exhibitions at the Ethiopian National Museum are the outstandingly preserved bodies of Lucy and Salem (the oldest human remains in the world).

National Museum of Ethiopia-general image

National Museum of Ethiopia: a most stop for every world tourist.

If Ethiopia is proudly named the “cradle of the civilisation” and “the place where it all begins” than a visit to the WORLD`S FAVORITE MUSEUM-the place where the forefathers of humanity are placed is a must for any human being.

In 2015 the Ethiopian National Museum received the visits of the United States delegates led by President Barack Obama, who praised the outstanding humanity’s legacy of Ethiopia and of the European Council on Tourism and Trade delegates led by President Anton Caragea.

National Museum of Ethiopia-King Solomon

Religious art of Ethiopia: a must see and enjoy!

This visits where a proof that: the Ethiopian National Museum has become a lynchpin of culture and a most see stop over for all the citizens of the world.



President Professor Dr. Anton Caragea participated in the inauguration ceremony of the first edition of the Embassy Tourism Festival -World Best Tourist Destination at the “Romanian Athenaeum ” Opera and Musical Theatre.

Europe`s President-Anton Caragea, H.E. Ambassador Daulet Batrashev, Yerzhan Bertayev and Academician Mircea Constantinescu

President Dr. Anton Caragea and Academician Mircea Constantinescu are opening the WORLD BEST TOURIST DESTINATION and WORLD CAPITAL OF CULTURE AND TOURISM competitions.


This event has taken place on December 15, 2015 and has marked the opening of the international contests for WORLD BEST TOURISM DESTINATION and WORLD CAPITAL OF CULTURE AND TOURISM for 2016.

Held under the patronage of the European Council on Tourism and Trade,  the World Best Tourist Destination -Embassy Tourism Festival is an element of novelty in the European cultural space, consisting in a series of projects meant to promote the cultural diversity of the countries that outlined candidatures to World Best Tourist Destination, under the “Open your culture” slogan.

Chinese dances for World Best Tourism Destination

Peoples Republic of China present`s his national treasures for World Best Tourism Destination. 

The inauguration ceremony, started with the message of the European Council on Tourism and Trade President, who highlighted the potential of the European culture, and the contribution of such public and cultural diplomacy initiatives to the dialogue between cultures, between generations, between the diplomatic community and civil society.

Embassy Festival to honor World Best Tourism Destination Award

Embassies Festival presents 54 countries candidatures for World Best Tourism Destination in 2016. 

President Dr. Anton Caragea expressed satisfaction that the World Best Tourism Destination-Embassy Festival takes place concurrently with the Annual Meeting of the European Tourism and is marking lavishly the start of World Best Tourist Destination competition.

Korean dances for World Best Tourism Destination

Korean dances capture the imaginations of the world public

The celebration continued with a music and theater a new mixture of archaic music and contemporary dance.

Korean Fan dances for World Best Tourism Destination

Korean fan dances are highly appreciated by H.E. President Anton Caragea

World Best Tourism Destination -Embassy Tourism Festival will continue until 5 February 2016, having a diverse agenda and over 50 embassies, cultural institutes and international organizations as participants, representing 6 continents.



President Anton Caragea and Romanian Presidents-Emil Constantinescu and Ion Iliescu

Dr. Anton Caragea, European Council on Tourism and Trade President reads the congratulatory message together with H.E. Ion Iliescu- former President of Romania and H.E. Emil Constantinescu-Romanian President.

On the occasion of European Tourism Academy celebrations, European Council on Tourism and Trade President, Professor Dr. Anton Caragea had addressed the official congratulation message to the European academicians.

The message was delivered on the milestone moment of the European Tourism Academy becoming a member of United Nations Academic Initiative.

President Anton Caragea and Romanian President-Emil Constantinescu

Professor Dr. Anton Caragea, European Council on Tourism and Trade President  and H.E. Professor Dr. Emil Constantinescu-Romanian President(1996-2000).

The message of greetings reads, in part:

“Over the past decade, the members of the European Tourism Academy have made a significant contribution to strengthening the intellectual and economic potential of the world.

Many prominent European scholars worked here. Their efforts contributed in large measure to the creation of the theoretical and practical foundations that enabled the development of world culture, tourism and diplomacy and contributed to our  ability to resolve cultural problems.

Today, in the context of modernising the world economy, and managing its transition to an innovative path of development, it is important to significantly enhance the effectiveness of the Academy.

We need to ensure the widespread use of theoretical developments and technologies in tourism, diplomacy and culture. We also need to expand relations between the Academy and academic centers in Europe and abroad.

I am confident that your knowledge and experience, will continue to be useful in the European cultural, tourism and diplomatic stage and will help ensure tourism and environmental safety of Europe and the world.”

The European Tourism Academy works on realising and extending the scientific potential of European cultural, trade and tourism industrial complex.



On the framework of Paris Climate Change Conference, The European Council on Tourism and Trade (ECTT) welcomes the adoption of the Sustainable Development Goals (SDGs) and reiterates its commitment to work towards the implementation of the Goals.

European Council on Tourism and Trade Infographic

The new the Sustainable Development Goals come in continuation of the formerly known of Millennium Development Goals (MDG) in the effort to steer the world in the directions of economic development, environmental protection, and human values respect.

Sustainable Development Goals

The European Council on Tourism and Trade has cooperated in the completion of Millennium Development Goals (MDG) and is in acquiescence with the newly established Sustainable Development Goals, announces ECTT-President Professor Dr. Anton Caragea.

European Council on Tourism and Trade has contributed with significant global reach, and can make an important contribution to the achievement of the SDGs, particularly in the areas of job creation, sustainable consumption and production and the preservation of natural resources.

“Issues such as combating European economic crisis and its crippling effects address climate change, and especially poverty reduction and inclusive growth need to be at the center of European development.

Now that the Goals have been approved, it is time to step up our action, time to advance policies and business strategies that minimize the negative effects of European economic crisis” said European President, Professor Dr. Anton Caragea.

The SDGs are carved as a universal 17-goal agenda and action plan for people, the planet and prosperity for all countries and require all stakeholders to act in collaborative partnerships.

The SDGs were approved by the 70th Session of the United Nations General Assembly on 25 September 2015.



The European Council on Tourism and Trade  salutes the 70 years anniversary since the United Nations Organization Charter was signed in San Francisco on 26 June 1945, this being a fundamental, seminal document for the political organization of international relations after the tragic experience of the Second World War.

Despite the huge challenges and multiple transformations that the international community has gone through during these past 7 decades, the UN Charter proved to be a flexible and visionary document, dedicated to maintaining peace and preventing a new world war.


European Tourism and Trade Council President (Professor Dr. Anton Caragea) and European Tourism Academy Director-Dr. Mircea Constantinescu in the center of the ambassadors presents on the venue of 2015 United Nations Day.


“During the 70 years, the relevance of the UN Charter was highlighted by geopolitical changes in international relations. However, the conditions imposed by the dynamics of decolonization, by the Cold War implications and by economic globalization proved the value of this founding document, as it has helped promote human rights, democracy and the rule of law.

The evolution in the number of UN members – from 51 founding members to 193 today – speaks for itself about the topicality and importance of the Charter, which allowed the UN to strengthen its universal vocation and its legitimacy on the three action pillars: international peace and security, development and human rights and its status as the most comprehensive international cooperation organization and the main source of international law,” stated European Council on Tourism and Trade  President Office in his statement.

Celebrating 70 years since the signing of the UN Charter provides the European Council on Tourism and Trade the opportunity to reiterate Europe’s commitment – to the goals and values of the world organization and its constant respect for the actions of institutions in the UN system, as the main global cooperation framework between topics of international law and the codification of international law rules.


Relevant information`s:

The UN Charter is not solely the result of multilateral deliberations and negotiations at the Peace Conference in San Francisco in 1945. Its adoption was the result of a long development process, held for most of the war, spurred by the Allies’ political vision of the UN, as they envisaged as a fundamental instrument of postwar order that would take into account the successful experiences and failures of the Society of Nations, the new geostrategic configurations and, especially, the all the values of the Western civilization, values which had so deeply been disturbed by the war.


The Joint Statement of the US President and the Prime Minister of Great Britain, signed on 14 August 1941, and known as the “Atlantic Charter”, had already established a set of basic principles that would be reflected in the forthcoming UN Charter, including collective security, the mechanisms of peaceful settlement of disputes and the economic and social cooperation framework. Even then, these principles manifested their force of attraction for countries on all continents, as countries rallied to the Allies’ common cause, and served to isolate the aggressor states and fascist ideology.

On 1 January 1942 the United Nations Declaration, signed in Washington by the 26 belligerent powers, was an official statement of support for the future UN Charter. Subsequently, 21 other states signed the Declaration, forming the configuration of the founding members of the world organization.

Then the Joint Four-Nation Declaration followed, signed in Moscow in October 1943 by the governments of the United States, Great Britain, the Soviet Union and China, this being the first document whereby signatories recognize “the need to create as soon as possible in practical terms a general international organization, based on the principle of sovereign equality of all peace-loving states, open to all these countries, large or small, to maintain international peace and security.”

During 1944, in Dumbarton Oaks, Washington, following this formal commitment, the representatives of the four major Allied powers prepared a set of Proposals on the creation of General International Organization. These included most of the provisions necessary for the proper functioning of the future organization, except for the voting procedures in the Security Council.

At the Yalta Conference in February 1945, the leaders of the US, Great Britain and the Soviet Union agreed on settling the remaining divergences and assembled the United Nations Conference in San Francisco. The Conference in San Francisco began on 25 April 1945, the negotiations leading to the completion of the draft Charter on 25 June, and to its signing by delegates from 50 states on 26 June 1945. The UN Charter entered into force on 24 October 1945, this being considered official United Nations Day.