ETHIOPIAN HERALD: 200 MILLION TELEVISION VIEWERS FOR ETHIOPIA 2015 WORLD BEST TOURIST DESTINATION

ETHIOPIAN HERALD: 200 MILLION TELEVISION VIEWERS FOR ETHIOPIA 2015 WORLD BEST TOURIST DESTINATION

A new year is always the time to draw the line and to contemplate all that was right and well done in the last span of time.

Ethiopia certainly has a lot to be thanks full in analysing the 2015 period, when the country was hailed as WORLD BEST TOURIST DESTINATION IN THE WORLD for 2015 and received more tourism revenues during 2015 alone, than all other countries in Eastern Africa (including former tourism household names of Kenya and Tanzania).

 

Looking back to this time of glory and tourism and cultural prowess, that Ethiopia trust will be soon revived, THE ETHIOPIAN HERALD celebrated  the magic number of 200 million viewers for ETHIOPIA- WORLD BEST TOURIST DESTINATION IN 2015 documentary around the globe.

 

For the importance and significance of the article and the perfect vision offered for Ethiopian Tourism at the beginning of NEW YEAR 2017, we are offering for world readers this article on his original website:

 

THE ETHIOPIAN HERALD

ethiopian-herald

 Genre of Tourism What makes Ethiopia the world’s best tourist destination ?

by Esubalew Tadesse

03 Jan 2017 Society

As it is known, on June 25,2015 the General Assembly of The European Council on Tourism and Trade (ECTT) has chosen Ethiopia as the world best tourist destination because of its tangible and intangible cultural assets. The assembly arrived on this decision after it critically scrutinized candidate countries performance in accommodating tourists coming from all over the world and the enabling environment in this regard. Prime Minister HaileMarriam Dessalegn also is awarded as the world best tourism leader of the year 2015.

In the award ceremony of World best Tourism Destination for 2015 folk dances, Ethiopian traditional coffee ceremony were exhibited and academic presentations,by re-knowned intellectuals were presented.

In addition it was live broadcast-ed and viewed by more than 200 million people and will continue to be broadcast across Europe until the end of next year.

On the 9th of July 2015, the Minister of Culture and Tourism Amin Abdulkadir welcomed the European Union high ranking officials at the air port.

Later they visited Axum, Gondar, Lalibela, Harar Jugol, Hawassa, Bahir Dar towns.

The minister expressed his gratitude the the European Union support, for being Ethiopia elected as the World Best Tourism Destination and Favorite Cultural Diversity for 2015, a moment that will mark the full maturity of Ethiopian tourism industry.

The European Union delegation officials visit to Ethiopia helps the delegation to look what is happening in Ethiopia in the sphere of socioeconomic development and to understand how the country tourism contribute for the world in this regard. During the visit the European Union Council on Tourism and Trade President, Professor Dr.
Anton Caragea, graciously acknowledged that, the warm welcoming by his counter part . “I am pleased and honored to be in Ethiopia- the center of African tourism; now Ethiopia has emerged as the most rapidly developing economy and a symbol of African development.

Ethiopia is today a , safe and outstanding place in the world to be visited and all world tourism experts have expressed their confidence in the potential and future of tourism in the country”

The are many reasons Ethiopia to be selected for wining the World best tourist destination for 2015 prize and among others the Axum obelisk can be mentioned here, the obelisk indicated that the excellent preservation of human culture and the ruins of the city which was the center of the Axum empire.

ethiopia-news-agency

The royal tombs, the church of he Arch of Covenant, the Saint Mary Imperial Basilica, where the emperors of Ethiopia were crowned all these testify how the country is enriched by material and non material culture ever since the establishment of the Axum empire. On the tour the European delegates, were opened the gates of the imperial museum which endowed with priceless treasures such as the garments of 10 emperors in which decoratively used during the crowning ceremony adorned with jewels and the robes used for imperial investiture.

The other site visited by the delegates was the Gondar castle – Gondar was the political center of the era of prince which prevailed for 150 years from the last quarter of the 18 century up to the mid 19 century.

During this time emperors were throne and throne by princes had a nominal power.

Most regions in the northern Ethiopia were out of the control of the palace in Gondar. The era of prince ended after the coming to power of Emperor Tewodross the II who reunified Ethiopia. But the Gondar castle which was the residential place of the emperors is recognized by UNESCO as cultural heritage. The castle Gondar is nicknamed as African Camelot for its strange but perfect architecture.
Harar Jugol – The city comprises more than 82 mosques, 102 shrines sites which have unique interior design .

There are also 4000 saints tombs known by the Islamic world as Medinat Al Awliya and UNESCO recognized the city as cultural heritage tolerance. The famous city wall known as jugol, and the French poet Arthur Rimbaud house in Harar have been attracting many tourists coming from all over the world.

National Museum of Ethiopia-King Solomon

Lalibela – the holiest Christian city in Africa, also known as the second Jerusalem encompassing eleven medieval stone carved churches beginning from the 13th century. Out of six of the eleven rockhewn churches including the famous grave of Saint Lalibela, the church of Medhane Alem (Our Saviour) and Holy Cross Church are very impressive.

Konso – Cultural Landscape containing 55 kilometers of stonewalled terraces and fortified settlements.

Lower Valley of the Awash river is one of the most archaeologically prestigious site where human fossil known as Lucy aged more than 3 million years is found. The Lower Valley of the Omo river also containing fragments pertaining to early humanity development and the fossils of Homo Gracilis.

The rich cultural and historical legacy of Ethiopia is not confined to the above mentioned sites there are also new prominent cultural and ritual sites such as Sheik Hussein Bale,’ Melka Kunture, paleolithic site in the upper Awash Valley; Gedeo Cultural and Natural landscape, Bale Mountains National Park, Sof Omar Cave – the longest cave in Ethiopia which is 15.1 kilometers long.It is also the longest system of caves in Africa sacred for Islam and for local Oromo population.

Tiya standing stones – This archaeological site found in the Guraghe zone of Southern Nation and Nationalities region. There are 36 standing stones among them 32 are engraved with enigmatic symbols notably swords.

obama-visit-lucyLake Tana – is the source of Blue Nile river located in 3000 square kilometers and the larges lake in Ethiopia which has 37 islands. There are more than 20 churches and monasteries in the Islands.

Blue Nile Falls is a breathtaking falls originates from the largest lake of Ethiopia (Tana) is four hundred meters wide and forty six meters deep. Near to this fall there is an amazing bridge Named ‘enqulal dildiy’ meaning Egg Bridge which was built by Portuguese in 17th century.

National Parks – There are more than 15 natural national parks in Ethiopia. In these parks there are diversified animals, plants and birds. Among them 31 mammals, 37 birds, 14 reptiles, 30 amphibians, 7 arthropods, 4 fish and 12 % of the 700 species are endemic to Ethiopia.

There are also 8 reserves, 18 controlled hunting areas, 4 sanctuaries. These national parks can serve as ecological and green tourism that must be recognized throughout the world.

Erta-ale (Smoking Mountain) – This active volcanic mountain is found in Afar Danakil depression. Even though the region is lowland and very hot it is visited by many tourists annually. All the tourists that come from all over the world wonder the area.

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Ethiopia is also a center for safari and adventure tourism, offering large areas suitable for special kind of tourism, if the necessary infrastructure are stretched the country could be one of the world’s top tourism destinations.

The religious festival of Masqel ( the finding of the true cross) were recognized as being of world significance and registered as UNESCO World heritage monuments.

This amazing award provided to Ethiopia tremendously helps the tourism industry.

The award also manifests how Ethiopia is competent in the world tourism and advertise the country tourism asset and it is time to exploit the created opportunity.
Tourism is a business which could transact billions of dollars in which helps the country to earn the much needed hard currency.

In addition it play crucial role by triggering the expansion of infrastructures such as roads,hotels,air ports, piped water,electric light,It and other service providing business so that create job opportunity for thousands in which further stimulate the country economy. More and more the sector growth enable the industry internationally competent.

Source: European tourism news, WTO news.

A short video of the event can be watched here:

More articles about ETHIOPIA-WORLD BEST TOURIST DESTINATION FOR 2015

BARACK OBAMA AND EUROPEAN COUNCIL ON TOURISM AND TRADE PUT ETHIOPIA ON WORLD MAP 

PRESIDENT OBAMA PUSHES FOR TOURISM AND TRAVEL REFORM AFTER VISIT TO ETHIOPIA – WORLD BEST TOURIST DESTINATION MODEL

PRESIDENT BARACK OBAMA LAUNCHES TOURISM AND TRAVEL NATIONAL STRATEGY

ADDIS ABABA-ETHIOPIAN NATIONAL MUSEUM VOTED WORLD FAVORITE MUSEUM IN 2015

SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.

 

The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billion dollars in supplementary tourism revenues.

 

Academician Hailemarian Desalegn and Solomon Tadesse

Announcing the perfects results of 2015, Year of ETHIOPIA: WORLD BEST TOURIST DESTINATION. From right to left: CEO of ETO-Solomon Tadesse, H.E. Academician Hailemariam Desalegn-Prime Minister of Ethiopia and Minister of Culture and Tourism of Ethiopia.

According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins’ is designed to keep alive this momentum based on European Council on Tourism and Trade generous support.

On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.

It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.

ETHIOPIA land of origins

The national tourism brand, as stated by ECO, contains the summary promise of “Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life”.

Prime Minister Hailemariam Desalegn noted that: “The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector”.

“We have made a good stride by designing a 10 year master plan for the sector concluding Ethiopian Prime Minister.”

Ethiopia has a vibrant living culture.

It is today a brilliantly diverse mosaic of people`s living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.

Ethiopia was elected by WORLD TOURISM INSTITUTION-EUROPEAN COUNCIL ON TOURISM AND TRADE as FAVOURITE CULTURAL DESTINATION IN 2015 and WORLD BEST TOURIST DESTINATION for the same year on the account of landscapes of stunning beauty and dramatic contrasts from the soaring pinnacles of the Simien Mountains – the Roof of Africa – to the plummeting depths of the Danakil Depression, the lowest – and hottest – place on Earth. You will find cloud forests such as those in the Kafa Biosphere Reserve – the sole home of many wild coffee varieties – active volcanoes, hot springs, cool underground caverns, rugged gorges, spectacular waterfalls, rivers and shimmering lakes.

 The largest, Lake Tana, is the source of the life-nurturing Blue Nile.

 Moreover, Ethiopia is the fourth largest bio-diversity zone on Earth and you can see plants and animals here which are found nowhere else.

IOAN MATEI-DIRECTOR IN THE OFFICE OF THE PRESIDENT OF EUROPEAN COUNCIL ON TOURISM AND TRADE CONGRATULATES CAMBODIA-TOP TOURISM DESTINATION IN 2016

In a short speech at European Council on Tourism and Trade (ECTT) General Assembly, hosted at Romanian Parliament, the Hospitality Director-Mr. Ioan Matei from World Tourism Institution – ECTT had marked down the incredible potential and future of Asia tourism as it was show cased in European Council on Tourism and Trade meeting.

2016WORLD BEST TOURIST DESTINATION

It is appropriate for Europe to express its commitment to, and appreciation for, Asia by crowning CAMBODIA as THE FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINATION FOR 2016 stated the ECTT Director Ioan Matei.

CAMBODIA is a perfectly safe and outstanding destination that will forever mark your heart!

On the occasion of the visit to KINGDOM OF CAMBODIA, the world tourism delegates will bring as protocol gifts the famous COTNARI-1979 wine, priced at international auctions at over 5000 euro bottle.

Vinul de Cotnari cucereste Africa

In 2014 Mr. Ioan Matei has offered a collection bottle of 1979 COTNARI for H.E. President Robert MUGABE of Zimbabwe. 1979 is the year of Zimbabwe Lancaster Agreements that offered the Independence for the African country.

This world-famous wine was made world respected by the Louis XIV, famous Sun King of France,  love for this beverage and for Russian Czar Peter the Great desire to have it in Saint Petersburg cellars at Imperial Palace, will now be present at WORLD BEST TOURISM DESTINATION AWARD CEREMONIES in Phnom Penh, announced Mr. Ioan Matei,who is also co-owner of COTNARI wineries.

MARK DODA-BALKANS TOURISM ORGANIZATION CHAIRMAN WILL ATTEND EUROPEAN COUNCIL ON TOURISM AND TRADE 9TH MEETING

MARK DODA-BALKANS TOURISM ORGANIZATION CHAIRMAN WILL ATTEND EUROPEAN COUNCIL ON TOURISM AND TRADE 9TH MEETING

Mark Doda-the leader of Balkanic Tourism Organization announced his participation in European Council on Tourism and Trade General Meeting, to be held in Bucharest, Romania in 10 and 11 june 2016.

Senator Ionel Agrigoroaei, Mark Doda-Balkan Tourism CEO, Mr. Nicolae Nicolae-PR Director ECTT and Ambassador of Venezuela-Ramon Carazo,

(From left to right) Senator Ionel Agrigoroaei, Mr. Nicolae Nicolae-PR Director ECTT, Mark Doda-Balkan Tourism CEO and Ambassador of Venezuela-Ramon Carazo

The summit will bring together all tourism leaders and stakeholders from the whole region to discuss and push forward an agenda for regional collaboration in tourism as a key sector for coming out of the economic crisis and enhancement of competitiveness of each country and the whole region.

 

Invitees are tourism related Ministers/Ministries, National Tourism Organizations, Associations, leading businesses and donors.

 

The announcement made in Tirana, Albania, is an important succes for Balkan Countries who aspire to be accepted in European Council on Tourism and Trade, european tourism flagship organization.

Mark Doda-Balkan Tourism CEO and Ambassador of Venezuela-Ramon Carazo, Mr. Nicolae Nicolae-PR Director ECTT and Professor Anton Caragea-ECTT President

Mark Doda-Balkan Tourism CEO and Ambassador of Venezuela-Ramon Carazo, Mr. Nicolae Nicolae-PR Director ECTT and Professor Anton Caragea-ECTT President.

 

Supplimentary PR INFO:

The Balkan countries include all of the countries of the former Yugoslavia (Bosnia, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia) plus Albania and Bulgaria.

Balkan Tourism Organization is providing  just the platform for the region’s nonpolitical powers to begin defining the region for travelers.

National Geographic created a supplement at www.balkansgeotourism.travel that covers Albania, Bosnia Herzegovina, Kosovo, Macedonia, Montenegro and Serbia.

TOURISM AS A TOOL FOR NATION BRANDING! THE A TO Z GUIDE

TOURISM AS A TOOL FOR NATION BRANDING! THE A TO Z GUIDE

World Capital of Culture and Tourism and World Best Tourist Destination prizes continues to bring international awareness, national branding and country branding opportunities say`s an European Market and Research study.

World Best Tourist Destination 2016 (2)

IRS Market and  Research Company outlined the impressive results of the countries that marketed themselfs or their main tourist cities as capitals of culture and tourism or as world best tourism destinations.

Receiving the report, European Council on Tourism and Trade President-Professor Dr. Anton Caragea remarked that: I am so happy to see how previously unknown and un-marketed destinations receive mass media limelight and are pro-pulsed as emerging tourist destination.

Diplomats from this nation`s are having their tasks made easier, as their countries are propelled on the top nations stage and economic growth and investment.

Development and country branding are coming as the result of a long-term program based on World Best Tourist Destination or World Capital of Culture and Tourism prizes and designation.

ECTT President Anton Caragea and Government of Zimbabwe at Zimbabwe World Best Tourist Destination for 2014

Zimbabwe-World Best Tourist Destination for 2014

I receive countless expression of gratitude for our support from leaders, politicians and ambassadors, who are finding their exertions much facilitated by tourism seal of approval of ECTT, but the most moving are the stories of the people`s who find jobs and opportunities, that other ways would have not existed.

But now their life are richer and more dignified, this is the transforming power of country branding via culture, history and tourism.

 This is internationalization and nation branding achieving their best results!

Ashgabat-World Capital of Culture and Tourism and Turkmenistan capital received an impressive mass media coverage in television spots and printed press and radio shows in value of more than 16 million euros and Dushanbe, Tajikistan capital, obtained a media coverage of more than 21 million euros, reflecting their cultural achievements and world capital of culture and tourism status.

Selecting Laos as Favorite Cultural Destination in 2013

World Best Tourist Destination status brings also free publicity in articles, television  of more than 50 million for Laos People`s Democratic Republic, around 30 million for Zimbabwe and the top is lead by Ethiopia who benefited of a publicity coverage of more than 60 million euros.

Laos-World Best Tourist Destination for 2013. Glamorous ceremony in Vientiane

What is more important than just the figures mentioned in the marketing report is the fact that these countries will benefit for years and years to come by their achievements as world best tourist destination or world capital of culture stated Mr. Radu Alexandru, communication unit chief of European Council on Tourism and Trade.

The reports finding are limited to october 2015, while tourism promotion and branding is an ongoing process that can never be fully accounted for declared the european official.

ADDIS ABABA-ETHIOPIAN NATIONAL MUSEUM VOTED WORLD FAVORITE MUSEUM IN 2015

No other museum succeeded in making on the list of WORLD FAVORITE MUSEUMS in 2015, but ETHIOPIA NATIONAL MUSEUM form Addis Ababa made it.

On the arguments that put the Museum on the right track in the cultural world where the refurbishing of a new wing destined to conserve their countries priceless artifacts and cultural patrimony.

The judges did not escape the fact that te museum received during 2015 landmarks visits like European Council delegations and United States delegations, a moment that was not achieved by any other cultural institution during this year.

Uniting Europe, America and Africa around Lucy-the skeleton of the first hominid, is a success that only Ethiopian National Museum registered, during 2015.

obama-visit-lucyAto Amin Abdulkadir - Minister of Tourism and Culture and President Dr. Anton Caragea meeting with Lucy-the oldes woman in the world

NATIONAL MUSEUM OF ETHIOPIA is the only world museum that received the visit of American and European delegations during the same year. All around Lucy-the first human skeleton.

On December 15, 2015, on the function of the official opening of the 2016 World Tourism, Culture and Travel Awards, Professor Dr. Anton Caragea announced the Ethiopian National Museum of Addis Ababa is recognized as a WORLD`S FAVORITE MUSEUM for his priceless artefacts and outstanding contribution to the human civilization understanding.

The Ethiopia National Museum made it on the list of WORLD`S FAVORITE MUSEUM on the account of garnering the most relevant artefacts of the incredible history of Ethiopia.

The Museum is having in his exhibitions an outstanding treasure of crowns and objects pertaining to the long list of emperors of Ethiopia, coronation artefacts, imperial insignia and memorabilia.

National Museum of Ethiopia-Selam

Selam-the body of the second most old hominide male.

The museum has also prided himself with impressive collections of weaponry, agricultural and everyday life objects from all the national groups and minorities from the territory of today Ethiopia, this makes it one of the largest ethnographic collection in the world and spawning for two millennia.

Of course, the crowning jewels of the permanent exhibitions at the Ethiopian National Museum are the outstandingly preserved bodies of Lucy and Salem (the oldest human remains in the world).

National Museum of Ethiopia-general image

National Museum of Ethiopia: a most stop for every world tourist.

If Ethiopia is proudly named the “cradle of the civilisation” and “the place where it all begins” than a visit to the WORLD`S FAVORITE MUSEUM-the place where the forefathers of humanity are placed is a must for any human being.

In 2015 the Ethiopian National Museum received the visits of the United States delegates led by President Barack Obama, who praised the outstanding humanity’s legacy of Ethiopia and of the European Council on Tourism and Trade delegates led by President Anton Caragea.

National Museum of Ethiopia-King Solomon

Religious art of Ethiopia: a must see and enjoy!

This visits where a proof that: the Ethiopian National Museum has become a lynchpin of culture and a most see stop over for all the citizens of the world.

PRESIDENT DR. ANTON CARAGEA OFFICIAL VISIT TO ETHIOPIA-WORLD BEST TOURISM DESTINATION FOR 2015

PRESIDENT DR. ANTON CARAGEA OFFICIAL VISIT TO ETHIOPIA-WORLD BEST TOURISM DESTINATION FOR 2015

 During the European Council on Tourism and Trade (ECTT) official visit to Ethiopia, ECTT President, Professor Dr. Anton Caragea, met with Prime Minister Hailemariam Desalegn, Foreign Minister, Tedos Ghebreyesus, State Minister, Berhane Gebre-Christos, Yaekob Yalla, Minister of Trade and Minister of Culture and Tourism, Amin Abdulkadir, to create a climate favorable for tourism and trade development and for awarding to the people and Government of Ethiopia, the world most important recognition for tourism advancement-WORLD BEST TOURIST DESTINATION AWARD FOR 2015.

(Addis Ababa, Ethiopia, 9-15 July 2015).

On the landmark occasion, of the universal proclamation of World Best Tourist Destination for 2015, a top ranking delegation from European Council on Tourism and Trade was invited for a discovery tour of Ethiopia, the receiver of this year most influential tourism designation.

We are WORLD BEST TOURIST DESTINATION is the hymn of Ethiopia ! A perfect song for a perfect destination!

The visit took place between 9 to 15 July, 2015 and included an important political and diplomatic dimension, with European Council on Tourism and Trade President -Professor Dr. Anton Caragea holding discussions with Minister of Trade-Yaekob Yalla, Minister of Foreign Affairs-Berhane Gebre-Christos and H.E. Amin Abdulkadir – Minister of Culture and Tourism of Federal Democratic Republic of Ethiopia and an inclusive and profusely dialogue with Prime Minister of F.D.R. Ethiopia- Academician Hailemariam Desalegn.


 Ethiopia tourism is having a perfect future ! with the hand shake between Prime Minister of Ethiopia-Hailemariam Desalegn and ECTT President-Professor dr. Anton Caragea.

The inclusive dialogue, concentrated on promoting bilateral trade, investment and economic cooperation, supporting business people and firms from both regions in cooperating and promoting the exchange of techniques, skills and economic goods.


Gala dinner for European Council on Tourism and Trade (ECTT) President and his high ranking delegation. (from right to left): Minister of Culture and Tourism – Amin Abdulkadir, H.E. Prime Minister – Academician Hailemariam Desalegn, H.E. ECTT President – Professor Dr. Anton Caragea , Minister of Foreign Affairs of Ethiopia-Tedros Adhanom Ghebreyesus.

On diplomatic arena a cooperation and further developing of honorary consul’s network across the world, was established, with a view to foster tourism, cultural and economic cooperation.

Creating a network of Ambassadors for Tourism and Culture, promoting tourism and the image of Ethiopia, where also tabled, based on other successful examples of actions of tourism promotion carved by European Council on Tourism and Trade.

During his official visit, Professor Dr. Anton Caragea met for an extensive dialogue Prime Minister Desalegn Hailemariam, who, on the occasion of WORLD BEST TOURIST DESTINATION CEREMONY FOR 2015, was presented with the WORLD LEDERS OF TOURISM LETTER of European Council on Tourism and Trade, calling on Heads of States and Government to “promote peace and world development via the tourism sector”.

ECTT and Ethiopia have agreed to reinforce their collaboration in the areas of tourism promotion, management of tourism product development, and cultural marketing strategies, as agreed in the discussions between Professor Dr. Anton Caragea and the Minister of Tourism and Culture of Federal Democratic Republic of Ethiopia, Mr. Amin Abdulkadir.


ETHIOPIA IS THE LAND CHOSEN BY GOD ! an WORLD BEST TOURIST DESTINATION FOR 2015 proclaimed President Professor Dr. Anton Caragea.

On July 10, 2015 European Council on Tourism and Trade President -Professor Dr. Anton Caragea had presented the World Best Tourist Destination for 2015 insignia to Prime Minister of Ethiopia- Academician Hailemariam Desalegn.

H.E. ECTT President – Professor Dr. Anton Caragea, Minister of Culture and Tourism – Amin Abdulkadir, H.E. Prime Minister – Academician Hailemariam Desalegn, are directing the proceedings for World Tourism Awards Ceremony for 2015.

The President also presented the main speech of the world tourism ceremony titled: Ethiopia-the land chosen by God!

European Tourism Academy Director- Academician Mircea Constantinescu, announced also that after receiving the letter destined to World Leaders of Tourism-Prime Minister Hailemariam Desalegn will represent Ethiopia, as the newest honorary members of European Tourism Academy. 


Academician Mircea Constantinescu, Director of European Tourism Academy is presenting the Honorary Academician Title to Prime Minister of Ethiopia- Hailemariam Desalegn.

The ceremony for World Best Tourist Destination for 2015 included also folk dances, Ethiopian traditional coffee ceremony and academic presentations, supported by leading figures of Ethiopian cultural establishment.


H.E. Prime Minister and Academician Hailemariam Desalegn and European Council on Tourism and Trade President- Professor Dr. Anton Caragea in the center of Ethiopian government and European Council on Tourism and Trade visiting delegation.

The ceremony for World Best Tourist Destination in 2015 was live broadcasted and viewed by more than 200 millions viewers and will continued to be presented across Europe for the next year.


Axum Cathedral: the place of coronation for Emperors of Ethiopia. The last emperor to be crowned here was Haile Selassie I

From 10th July, the European Council on Tourism and Trade President and his delegation embarked in a cultural and tourism program visiting Axum-the first capital of Christian Africa and the centre of a world power in 100 to 400 BC that controlled trade across the Read Sea.

Anton Caragea-President of European Council on Tourism and Trade looking over Axum-the first capital of Ethiopian empire (300 a.Chr.)

In Axum, the delegation visit the royal tombs, the Church of the Arch of Covenant, the Saint Mary Imperial Basilica, where the emperors of Ethiopia were crowned.

Specially for European delegates, were opened the gates of the imperial museum, containing the priceless treasures of ten Ethiopian emperors from garments, to crown adorned with jewels and the robes used for imperial investiture.


 Dances and flowers: welcoming at Gondar airport, European delegates with Mayor Getinet Amare. 

From Axum, the old imperial city, the delegation led by President Anton Caragea has being directed to Gondar, the capital of Ethiopia from XVII century to XIX century.

Here they have a chance to admire the fiery Amharic dances, in a wonderful welcoming ceremony, offered by the local authorities, enjoyed the fabulous gondarine cuisine at famous Four sisters’ restaurant and toured the imperial city.

European Tourism delegation is touring the outstandingly preserved Imperial compound of Gondar- Ethiopian empire capital from 17 to 19 century. Behind is the the world famous Fasil Ghibli-Palace of Emperor Fasilides.

Gondar is also world renamed for his architecture and for housing almost ten emperors, in a period of glory for Abyssinia, as Ethiopia was known in that time.

Garnering Portuguese influence, with Indian and English architectural designs, Gondar is nicknamed as African Camelot for his strange, but perfect architecture.


Welcoming in Lalibela with flowers and the beautiful children of Ethiopia: Anton Caragea- European Tourism President and European Senator Ionel Agrigoroaei.

European Council on Tourism and Trade delegates were received with a religious ceremony in Lalibela, the holiest Christian city in Africa and the second Jerusalem, as in worldly known.

More than 5000 pilgrims, priests and deacons, welcomed President Dr. Anton Caragea and offered to him and his delegation, special ceremonial robes, to mark their entrance in the holy city.


European Tourism President-Dr. Anton Caragea addressing to priests, pilgrims and believers at Lalibela-the capital of Christian Africa.

On this occasion, President Anton Caragea held his gratitude speech known as: To The People of Lalibela, a discourse that quickly captured the imagination of the inhabitants of Lalibela.

An impressive tour of six of the eleven rock hewn churches was conducted, including the famous grave of Saint Lalibela, the church of Medhane Alem (Our Saviour) and Holy Cross Church.

Lalibela is a city greater than words, nothing can prepare you for his atmosphere and nothing can describe it!-President Professor Dr. Anton Caragea.

In the final leg of the trip, European Council on Tourism and Trade President and his party were treated with a wonderful welcoming to the bustling and sunny south of Ethiopia and with his famous Lake District city of Hawassa.

The delegates were welcomed to music and a fire display by the head of Southern Nations, Nationalities and Peoples Regional State of Ethiopia and enjoyed a tour of Lake Hawassa, a discovery of the city landmarks and a special night show that touched their hearts.


 Boat trip along the Hawassa lake shores.

The Rift Valley Lakes of Ethiopia are an internal sea, that can be perfectly used for tourism and leisure.

A special surprised was offered by HE. Minister of Culture and Tourism of Ethiopia, Amin Abdulkadir, who arranged for ECTT President Dr. Anton Caragea delegation a special discovery tour of Harar-the fourth most holy Islamic site.

Mihai Prundianu, ECTT Trade Chairman pose for a photo in front of famous Harar landmark-Grand Jami Mosque.

The city comprises more than 82 mosques and 4000 saints tombs known in the Islamic world as Medinat Al Awliya- the city of saints and a UNESCO heritage site.

The delegates were welcomed with a coffee ceremony and a tour of famous city enclosure, known as Jugal, and a visit to famous French poet Arthur Rimbaud house in Harar.

 A short moment of tranquility in a dense schedule: in a famous traditional Gay Ger (house) in Harar.

The visit, to extraordinary city of Harar, was the perfect gift for our delegates, appreciated Professor Dr. Anton Caragea.

The European delegation official visit to Ethiopia is a sign of the country inclusive development, political, clout and prominence in Africa and a mark of the country taking the rightful place that is deserved amidst the most cultural and historical developed country in the world, concluded his remarks, President Professor Dr. Anton Caragea.

The Government of Ethiopia had succeeded in developing the country tourist infrastructure, in insuring security for tourism facilities and is proposing for the next year`s a number of strategic decisions to further develop the country’s tourism sector.

The Government of Prime Minister Hailemariam Desalegn is anticipating that tourism will become the main country foreign currency earner with the necessary investment in infrastructure, on destination promotion and product development, through the recently established Tourism Transformation Council.

Photo-Journal of EUROPEAN TOURISM ORGANIZATION-EUROPEAN COUNCIL ON TOURISM AND TRADE TO ETHIOPIA-WORLD BEST TOURIST DESTINATION FOR 2015.

Hawassa City of Diversity

Mrs. Almaz Beyero-Head of Bureau for Culture and Tourism of SNNPRS

Sidamo Cultural Tower

President Anton Caragea at Lalibela Airport

President Dr. Anton Caragea receives Fesil Gebil macheta from Mayor of Gondar-Mr. Getinet Amare

President Dr. Anton Caragea received by Mr. Muhyadin Ahmed-Head of Harari Regional Culture ,Heritage and Tourism Bureau

European Council on Tourism and Trade high ranking delegation at World Best Tourist Destination Ceremony

TELEVISION BROADCAST OF WORLD BEST TOURIST DESTINATION CEREMONY FOR 2015 

Supplementary PR information and photos can be accessed here:

Photo Journal of the visit of President Dr. Anton Caragea to Ethiopia

European Delegation Journal of Travel in Ethiopia on Pinterest