During an official visit to Ethiopia, ECTT President, Professor Dr. Anton Caragea inaugurated the celebrations marking the inscription of Addis Ababa, Ethiopia`s capital on the WORLD`S CAPITAL OF CULTURE AND TOURISM list and have a line of high level talks in order to address the advancement of tourism in Ethiopia and the key role of the sector in the country’s social-economic development. (Addis Abeba, Ethiopia, 30 January-8 February 2019).
Debre Libanos Monastery and natural preserve has provoked awe to the ECTT executives. European Council on Tourism and Trade Director Vasile Vlasin declared that Debre Libanos is one of the world`s top natural and architectural marvels.
The Government of Ethiopia and the Government of Addis Ababa are currently implementing a number of strategic measures to further develop the country’s tourism sector, including investment in infrastructure and capacity building on destination management and product development, through the recently established Tourism Transformation Council.
Upon an invitation by H.E. Mrs. Sahle Work Zewde F.D.R Ethiopia President, European Council on Tourism and Trade President H.E. Professor Dr. Anton Caragea had visited Ethiopia at the head of a high level delegation.
Ethiopian art enthused all the representatives of the global tourism institution.
European Council on Tourism and Trade President Dr. Anton Caragea commended Ethiopia for the political support awarded to the tourism sector and in particular for integrating tourism as part of its development policy.
In 2015 after the decision taken by the European Council on Tourism and Trade to select Ethiopia as the receiver of the WORLD BEST TOURIST DESTINATIONaward the country registered an influx of over 1 million tourists and earned more than 2 billion dollars in 2015/2016 tourism year, numbers never achieved before and after in the Ethiopia`s tourism history.
During his official visit, President Dr. Anton Caragea opened the cultural festival of Addis Ababa: Unity through Culture and officially entrusted the certificate and award for Addis Ababa as WORLD CAPITAL OF CULTURE AND TOURISM.
The Ethiopia`s President received also the Official Letter for World Leaders in Tourism Development highlighting Ethiopian government responsibilities for protecting culture and heritage and using tourism as a tool for development of their nation.
An extensive cultural programme was carved out for President Professor Dr. Anton Caragea and his delegates and destined to offer them an extensive Ethiopian experience.
European Council on Tourism and Trade delegates having in the center Mr. Mark Doda-Head of Balkan Tourism Organization are enjoying an interesting cultural show in Ethiopia`s capital: Addis Ababa.
The European Council on Tourism and Trade delegation visited the provinces of Kaffa and Jimma, the birth place of coffee and the famous Palace of Abba Jifar located in Jimma.
Jimma tourism potential and Abba Jiffar Museum as well as the city open markets left an indelible mark on the delegates who appreciated the city architecture and elegance and Islamic heritage potential and valued the impressive remains of the Abba Jifar palace towering over the city.
The ECTT delegation enjoyed also an exclusive tour of the tourism and cultural potential of Addis Ababa environs like the natural crater lakes of Bishoftu and the splendid religious and cultural complex of Debre Libanos.
Debre Libanos unique role in Ethiopian Church development and the rich museum collections of the Debre Libanos Monastery are powerful elements destined to make the area a hot tourism spot.
In the familiarization tour around Addis Ababa the delegation had explored the Addis Ababa City Museum, The Ethnographic Museum (hosted in former Imperial palace Genet Leul, Haile Selassie Museum, National Museum etc.) the Saint George Cathedral and Holy Trinity and Entoto Heritage Area (encompassing the Palace of Emperor Menelik II, Churches Myriam Entoto and Saints Raguel and Elias).
President Dr. Anton Caragea emphasized the importance for future of Addis Ababa of better highlighting and package the impressive potential of the tourism and cultural preserve of the Entoto Area.
President Dr. Anton Caragea emphasized as urgency the enacted as a special tourism and cultural preserve of the Entoto Area, in order to ensure its better protection and tourism role in development of Addis Ababa and highly valued the decision taken by the new dispensation of the Head of Government of Adds Ababa Takele Uma Benti to promote a safe and cultural oriented tourism in the city.
President Professor Dr. Anton Caragea receives an Ethiopian art work from Head of Addis Ababa City Government Eng. Takele Uma Benti.
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You can read more about the letter for tourism and development leaders on:
President Professor Dr. Anton Caragea delegation included: the Director of European Tourism Academy, Academician Dr. Mircea Constantinescu, Director for Hospitality and Development Mr. Pavel Avramoiu, Mr. Vasile Vlasin-Head of Investment Division in European Council on Tourism and Trade and former Prime Minister of Albania Mr. Mark Doda, Chairman of Balkan Tourism Organization.
ECTT and Ethiopia have agreed to reinforce their collaboration in the areas of cultural protection, historical promotion, sustainable tourism development, public-private partnerships and marketing strategies etc.
Professor Dr. Anton Caragea The President of European Council on Tourism and Trade-ECTT (left) and President of Romania H.E. Professor Dr. Emil Constantinescu on the venue of ECTT Executive Board meeting.
Ethiopia is an example of development activities, investment protection and facilitation, economic growth and wealth spreading to the nation and this is the creation of your life long experience and devotion to your people.
The world community statement of confidence in the bright future of Ethiopia nation and practical measures put in place, made your country succeeding in the WORLD CAPITAL OF CULTURE AND TOURISM competition in recognition of your nation incredible wealth of traditions, natural treasures, history prowess and contribution to humanity legacy.
The world recognizes that Trade, Travel and Tourism are part of the international life and each and every one of our citizens became a world ambassador and a central actor on world stage.
EUROPEAN TOURISM ACADEMY EVENTS PROGRAMME FOR ADDIS ABABA
Nations that wish to attain their full potential and reach the picks of development, international recognition, economic growth and prosperous life for their citizens can’t remove themselves from the international tourism and trade arena.
Trade and Tourism are the key pillars for countries and billions of people, worldwide, in their efforts to achieve fully their live potential.
European Council on Tourism and Trade had become, and strides to remain, the driving force in the international promotion of culture, and patrimony and encapsulate tourism as the main vector in development and international cooperation.
The appointment of a religious tourism expert in the person of Mr. Tudor Stefan comes in recognition of the ever growing importance of faith based tourism and aims to highlight the positive contributions of pilgrimages and spiritual routes to sustainable and responsible tourism, as well as the contribution of tourism to cultural understanding and the preservation of natural and cultural heritage related to ancient trails and sacred places.
On the appointment of the new presidential adviser, H.E. President of ECTT- global tourism institution, Professor Dr. Anton Caragea noted that ”Asia and Africa are the most vital centers for religious and faith based tourism that will capture the attention of billions of travelers in the next decade and will have to respond to the challenge of sustainable and cultural oriented tourism and the nomination of our new adviser in the person of the reputed academic Mr. Tudor Stefan comes in response of our increased global role in the world of culture and tourism”
Mr. Tudor Stefan was presented to the diplomatic corps accredited to European Council on Tourism and Trade and in induction speech outlined that according to European Council on Tourism and Trade figures around 300 million tourists visit the world´s key religious sites every year, making spiritual tourism a significant part of both domestic and international tourism.
The event has brought together diplomats from a diverse range of countries including Argentina, Australia, India, Indonesia, Ethiopia, Guatemala, Japan, Kazakhstan, Mexico, Paraguay, The Republic of Korea, Spain and Thailand, among others.
The participants agreed that Asia and Africa are encapsulating the most impressive development potential being capable in bringing more than 200 million tourists and billion in investments funds and cultural protection.
A new year is always the time to draw the line and to contemplate all that was right and well done in the last span of time.
Ethiopia certainly has a lot to be thanks full in analysing the 2015 period, when the country was hailed as WORLD BEST TOURIST DESTINATION IN THE WORLD for 2015 and received more tourism revenues during 2015 alone, than all other countries in Eastern Africa (including former tourism household names of Kenya and Tanzania).
Looking back to this time of glory and tourism and cultural prowess, that Ethiopia trust will be soon revived, THE ETHIOPIAN HERALD celebrated the magic number of 200 million viewers for ETHIOPIA- WORLD BEST TOURIST DESTINATION IN 2015 documentary around the globe.
For the importance and significance of the article and the perfect vision offered for Ethiopian Tourism at the beginning of NEW YEAR 2017, we are offering for world readers this article on his original website:
Genre of Tourism What makes Ethiopia the world’s best tourist destination ?
by Esubalew Tadesse
03 Jan 2017 Society
As it is known, on June 25,2015 the General Assembly of The European Council on Tourism and Trade (ECTT) has chosen Ethiopia as the world best tourist destination because of its tangible and intangible cultural assets. The assembly arrived on this decision after it critically scrutinized candidate countries performance in accommodating tourists coming from all over the world and the enabling environment in this regard. Prime Minister HaileMarriam Dessalegn also is awarded as the world best tourism leader of the year 2015.
In the award ceremony of World best Tourism Destination for 2015 folk dances, Ethiopian traditional coffee ceremony were exhibited and academic presentations,by re-knowned intellectuals were presented.
In addition it was live broadcast-ed and viewed by more than 200 million people and will continue to be broadcast across Europe until the end of next year.
On the 9th of July 2015, the Minister of Culture and Tourism Amin Abdulkadir welcomed the European Union high ranking officials at the air port.
Later they visited Axum, Gondar, Lalibela, Harar Jugol, Hawassa, Bahir Dar towns.
The minister expressed his gratitude the the European Union support, for being Ethiopia elected as the World Best Tourism Destination and Favorite Cultural Diversity for 2015, a moment that will mark the full maturity of Ethiopian tourism industry.
The European Union delegation officials visit to Ethiopia helps the delegation to look what is happening in Ethiopia in the sphere of socioeconomic development and to understand how the country tourism contribute for the world in this regard. During the visit the European Union Council on Tourism and Trade President, Professor Dr.
Anton Caragea, graciously acknowledged that, the warm welcoming by his counter part . “I am pleased and honored to be in Ethiopia- the center of African tourism; now Ethiopia has emerged as the most rapidly developing economy and a symbol of African development.
Ethiopia is today a , safe and outstanding place in the world to be visited and all world tourism experts have expressed their confidence in the potential and future of tourism in the country”
The are many reasons Ethiopia to be selected for wining the World best tourist destination for 2015 prize and among others the Axum obelisk can be mentioned here, the obelisk indicated that the excellent preservation of human culture and the ruins of the city which was the center of the Axum empire.
The royal tombs, the church of he Arch of Covenant, the Saint Mary Imperial Basilica, where the emperors of Ethiopia were crowned all these testify how the country is enriched by material and non material culture ever since the establishment of the Axum empire. On the tour the European delegates, were opened the gates of the imperial museum which endowed with priceless treasures such as the garments of 10 emperors in which decoratively used during the crowning ceremony adorned with jewels and the robes used for imperial investiture.
The other site visited by the delegates was the Gondar castle – Gondar was the political center of the era of prince which prevailed for 150 years from the last quarter of the 18 century up to the mid 19 century.
During this time emperors were throne and throne by princes had a nominal power.
Most regions in the northern Ethiopia were out of the control of the palace in Gondar. The era of prince ended after the coming to power of Emperor Tewodross the II who reunified Ethiopia. But the Gondar castle which was the residential place of the emperors is recognized by UNESCO as cultural heritage. The castle Gondar is nicknamed as African Camelot for its strange but perfect architecture.
Harar Jugol – The city comprises more than 82 mosques, 102 shrines sites which have unique interior design .
There are also 4000 saints tombs known by the Islamic world as Medinat Al Awliya and UNESCO recognized the city as cultural heritage tolerance. The famous city wall known as jugol, and the French poet Arthur Rimbaud house in Harar have been attracting many tourists coming from all over the world.
Lalibela – the holiest Christian city in Africa, also known as the second Jerusalem encompassing eleven medieval stone carved churches beginning from the 13th century. Out of six of the eleven rockhewn churches including the famous grave of Saint Lalibela, the church of Medhane Alem (Our Saviour) and Holy Cross Church are very impressive.
Konso – Cultural Landscape containing 55 kilometers of stonewalled terraces and fortified settlements.
Lower Valley of the Awash river is one of the most archaeologically prestigious site where human fossil known as Lucy aged more than 3 million years is found. The Lower Valley of the Omo river also containing fragments pertaining to early humanity development and the fossils of Homo Gracilis.
The rich cultural and historical legacy of Ethiopia is not confined to the above mentioned sites there are also new prominent cultural and ritual sites such as Sheik Hussein Bale,’ Melka Kunture, paleolithic site in the upper Awash Valley; Gedeo Cultural and Natural landscape, Bale Mountains National Park, Sof Omar Cave – the longest cave in Ethiopia which is 15.1 kilometers long.It is also the longest system of caves in Africa sacred for Islam and for local Oromo population.
Tiya standing stones – This archaeological site found in the Guraghe zone of Southern Nation and Nationalities region. There are 36 standing stones among them 32 are engraved with enigmatic symbols notably swords.
Lake Tana – is the source of Blue Nile river located in 3000 square kilometers and the larges lake in Ethiopia which has 37 islands. There are more than 20 churches and monasteries in the Islands.
Blue Nile Falls is a breathtaking falls originates from the largest lake of Ethiopia (Tana) is four hundred meters wide and forty six meters deep. Near to this fall there is an amazing bridge Named ‘enqulal dildiy’ meaning Egg Bridge which was built by Portuguese in 17th century.
National Parks – There are more than 15 natural national parks in Ethiopia. In these parks there are diversified animals, plants and birds. Among them 31 mammals, 37 birds, 14 reptiles, 30 amphibians, 7 arthropods, 4 fish and 12 % of the 700 species are endemic to Ethiopia.
There are also 8 reserves, 18 controlled hunting areas, 4 sanctuaries. These national parks can serve as ecological and green tourism that must be recognized throughout the world.
Erta-ale (Smoking Mountain) – This active volcanic mountain is found in Afar Danakil depression. Even though the region is lowland and very hot it is visited by many tourists annually. All the tourists that come from all over the world wonder the area.
Ethiopia is also a center for safari and adventure tourism, offering large areas suitable for special kind of tourism, if the necessary infrastructure are stretched the country could be one of the world’s top tourism destinations.
The religious festival of Masqel ( the finding of the true cross) were recognized as being of world significance and registered as UNESCO World heritage monuments.
This amazing award provided to Ethiopia tremendously helps the tourism industry.
The award also manifests how Ethiopia is competent in the world tourism and advertise the country tourism asset and it is time to exploit the created opportunity.
Tourism is a business which could transact billions of dollars in which helps the country to earn the much needed hard currency.
In addition it play crucial role by triggering the expansion of infrastructures such as roads,hotels,air ports, piped water,electric light,It and other service providing business so that create job opportunity for thousands in which further stimulate the country economy. More and more the sector growth enable the industry internationally competent.
Source: European tourism news, WTO news.
A short video of the event can be watched here:
More articles about ETHIOPIA-WORLD BEST TOURIST DESTINATION FOR 2015
ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.
Announcing the perfects results of 2015, Year of ETHIOPIA: WORLD BEST TOURIST DESTINATION. From right to left: CEO of ETO-Solomon Tadesse, H.E. Academician Hailemariam Desalegn-Prime Minister of Ethiopia and Minister of Culture and Tourism of Ethiopia.
According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins’ is designed to keep alive this momentum based on European Council on Tourism and Trade generous support.
On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.
It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.
Prime Minister Hailemariam Desalegn noted that: “The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector”.
“We have made a good stride by designing a 10 year master plan for the sector concluding Ethiopian Prime Minister.”
Ethiopia has a vibrant living culture.
It is today a brilliantly diverse mosaic of people`s living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.
Ethiopia was elected by WORLD TOURISM INSTITUTION-EUROPEAN COUNCIL ON TOURISM AND TRADE as FAVOURITE CULTURAL DESTINATION IN 2015 and WORLD BEST TOURIST DESTINATION for the same year on the account of landscapes of stunning beauty and dramatic contrasts from the soaring pinnacles of the Simien Mountains – the Roof of Africa – to the plummeting depths of the Danakil Depression, the lowest – and hottest – place on Earth. You will find cloud forests such as those in the Kafa Biosphere Reserve – the sole home of many wild coffee varieties – active volcanoes, hot springs, cool underground caverns, rugged gorges, spectacular waterfalls, rivers and shimmering lakes.
The largest, Lake Tana, is the source of the life-nurturing Blue Nile.
Moreover, Ethiopia is the fourth largest bio-diversity zone on Earth and you can see plants and animals here which are found nowhere else.
In a short speech at European Council on Tourism and Trade (ECTT) General Assembly, hosted at Romanian Parliament, the Hospitality Director-Mr. Ioan Matei from World Tourism Institution – ECTT had marked down the incredible potential and future of Asia tourism as it was show cased in European Council on Tourism and Trade meeting.
It is appropriate for Europe to express its commitment to, and appreciation for, Asia by crowning CAMBODIA as THE FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINATION FOR 2016 stated the ECTT Director Ioan Matei.
CAMBODIA is a perfectly safe and outstanding destination that will forever mark your heart!
On the occasion of the visit to KINGDOM OF CAMBODIA, the world tourism delegates will bring as protocol gifts the famous COTNARI-1979 wine, priced at international auctions at over 5000 euro bottle.
In 2014 Mr. Ioan Matei has offered a collection bottle of 1979 COTNARI for H.E. President Robert MUGABE of Zimbabwe. 1979 is the year of Zimbabwe Lancaster Agreements that offered the Independence for the African country.
This world-famous wine was made world respected by the Louis XIV, famous Sun King of France, love for this beverage and for Russian Czar Peter the Great desire to have it in Saint Petersburg cellars at Imperial Palace, will now be present at WORLD BEST TOURISM DESTINATION AWARD CEREMONIES in Phnom Penh, announced Mr. Ioan Matei,who is also co-owner of COTNARI wineries.
(From left to right) Senator Ionel Agrigoroaei, Mr. Nicolae Nicolae-PR Director ECTT, Mark Doda-Balkan Tourism CEO and Ambassador of Venezuela-Ramon Carazo
The summit will bring together all tourism leaders and stakeholders from the whole region to discuss and push forward an agenda for regional collaboration in tourism as a key sector for coming out of the economic crisis and enhancement of competitiveness of each country and the whole region.
Invitees are tourism related Ministers/Ministries, National Tourism Organizations, Associations, leading businesses and donors.
The announcement made in Tirana, Albania, is an important succes for Balkan Countries who aspire to be accepted in European Council on Tourism and Trade, european tourism flagship organization.
Mark Doda-Balkan Tourism CEO and Ambassador of Venezuela-Ramon Carazo, Mr. Nicolae Nicolae-PR Director ECTT and Professor Anton Caragea-ECTT President.
Supplimentary PR INFO:
The Balkan countries include all of the countries of the former Yugoslavia (Bosnia, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia) plus Albania and Bulgaria.
Balkan Tourism Organization is providing just the platform for the region’s nonpolitical powers to begin defining the region for travelers.
National Geographic created a supplement at www.balkansgeotourism.travel that covers Albania, Bosnia Herzegovina, Kosovo, Macedonia, Montenegro and Serbia.