ETHIOPIAN PRESS AGENCY: ADDIS ABABA IS NOMINATED ON THE LIST OF WORLD`S CAPITALS OF CULTURE AND TOURISM

ETHIOPIAN PRESS AGENCY: ADDIS ABABA IS NOMINATED ON THE LIST OF WORLD`S CAPITALS OF CULTURE AND TOURISM

ADDIS ABABA – The Global Tourism Institution: European Council on Tourism and Trade (ECTT) has selected Addis Ababa as world’s capital of Culture and Tourism for 2019. In connection with the entitlement of the metropolis, Addis Ababa City Government Culture and Tourism Bureau has launched the 10th Urban centered culture festival yesterday under the theme “Culture for Nations Peace and Unity”.

H.E. Professor Dr. Anton Caragea, President of the Global Tourism Institution-EUROPEAN COUNCIL ON TOURISM AND TRADE announces his decision to crown ADDIS ABABA as WORLD CAPITAL OF CULTURE AND TOURISM.

 

 

 

State Minister of Culture and Tourism Bizunesh Meseret in her opening remark said that Ethiopia is a country endowed with different cultures and heritages and the society must discharge its responsibility in promoting our cultures.

 

Bizunesh added that in addition to promoting the culture the society must fight against alien culture and give awareness for the youth who are highly vulnerable to it.

 

Addis Ababa City Government Culture and Tourism Bureau Head, Assistant Professor Nebiyu Baye on the occasion noted that the decision of the global tourism institution European Council on Tourism and Trade to register Addis Ababa on the desired list of World’s Capital of Culture and Tourism comes in recognition of the ambitious plan by Head of Addis Ababa`s Government Takele Uma to place tourism at the fore front of the city development.

H.E. Professor Dr. Anton Caragea, European Council on Tourism and Trade President receives a splendid Ethiopian art work from the Head of Addis Ababa Government Academician Takele Uma Benti.

Nebiyu added that, the existence of a vast array of historical and religious monuments among the reasons for crowning the city as a world cultural and touristic hub the European Council on Tourism and Trade enumerated.

By this recognition of Addis Ababa as World Capital of Culture and Tourism, the capital city of Ethiopia is added on the world`s list of cities leading humanity into development and using culture and tourism as fundamentals for a better life.

Addis Ababa is a world-class urban tourism destination, with tourism sites ranging from full heritage sites, including traditional palaces, churches, mosques and famous markets like Merkato and Shiromeda, to state of the art architecture and museums.

Assistant Professor Nebiyu further expressed deep gratitude and appreciation for the society which participates in producing traditional cloth, poetry and other activities which expresses the culture of Ethiopia in a well manner.

Addis Ababa as host destination of World Capital of Culture and Tourism program will feature its fair and inclusive tourism initiative in the conference program, promoting the importance of building inclusive tourism for all.

The global tourism institution ECTT remarked in the official statement that, Addis Ababa is blending its position in one of the most beautiful regions in the world, with the potential of culture and history patrimony, becoming a true world treasure and without a doubt, one of the most impressive areas of Africa.

 

CELEBRATIONS MARKING ADDIS ABABA ROLE AS WORLD CAPITAL OF CULTURE AND TOURISM

 

ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

CEREMONIES FOR ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

EUROPEAN TOURISM ACADEMY CONFERENCE FOR ADDIS ABABA

WORLD TOURISM DAY HOST ADDIS ABABA

NEW ACADEMY MEMBER PRESENTATION: H.E. PRESIDENT SAHLE WORK ZEWDE

NEW ACADEMY MEMBER PRESENTATION: ADDIS ABABA GOVERNMENT HEAD TAKLE BENTI UMA

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ECTT TO ENTRUST FDR ETHIOPIA`S LEADER SAHLE WORK ZEWDE WITH THE LETTER FOR WORLD LEADERS OF TOURISM AND DEVELOPMENT 

The Office of the President of the GLOBAL TOURISM INSTITUTION (European Council on Tourism and Trade) announced that H.E. President of F.D.R of Ethiopia Ambassador Sahle Work Zewde will receive the OFFICIAL LETTER FOR WORLD LEADERS OF TOURISM AND DEVELOPMENT on behalf of European Tourism Academy “in clear appreciation of your influential vision in carving culture and national heritage of Ethiopia as conducive instruments in building tourism and in ensuring development for your people recognition of the role and significance of tourism on world stage”.

 

Professor Dr. Anton Caragea The President of European Council on Tourism and Trade-ECTT (left) and President of Romania H.E. Professor Dr. Emil Constantinescu on the venue of ECTT Executive Board meeting.

 

 

 

The official letter penned by the Office of the President of European Council on Tourism and Trade outlines the role of tourism in promoting  Ethiopia in the world, in building bridges of cooperation and friendship and highlighting the positive effects of the cooperation between the Presidency of Ethiopia, the local government of Addis Ababa and the Embassy of Ethiopia in Brussels, cooperation that allowed the nation to continue on the road for development via tourism growth and for poverty reduction strategy:

 

Your activities had created what we are celebrating today: ADDIS ABABA victory and selection as the WORLD CAPITAL OF CULTURE AND TOURISM.

Ethiopia is an example of development activities, investment protection and facilitation, economic growth and wealth spreading to the nation and this is the creation of your life long experience and devotion to your people.

 

The world community statement of confidence in the bright future of Ethiopia nation and practical measures put in place, made your country succeeding in the WORLD CAPITAL OF CULTURE AND TOURISM competition in recognition of your nation incredible wealth of traditions, natural treasures, history prowess and contribution to humanity legacy.

The world recognizes that Trade, Travel and Tourism are part of the international life and each and every one of our citizens became a world ambassador and a central actor on world stage.

 

 


EUROPEAN TOURISM ACADEMY EVENTS PROGRAMME FOR ADDIS ABABA

ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

 

CEREMONIES FOR ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

EUROPEAN TOURISM ACADEMY CONFERENCE FOR ADDIS ABABA

WORLD TOURISM DAY HOST ADDIS ABABA


 

Nations that wish to attain their full potential and reach the picks of development, international recognition, economic growth and prosperous life for their citizens can’t remove themselves from the international tourism and trade arena.

Trade and Tourism are the key pillars for countries and billions of people, worldwide, in their efforts to achieve fully their live potential.

European Council on Tourism and Trade had become, and strides to remain, the driving force in the international promotion of culture, and patrimony and encapsulate tourism as the main vector in development and international cooperation.

 

The international recognition of Ethiopia`s President Sahle-Work Zewde comes in the wake of the global tourism institution –European Council on Tourism and Trade decision to recognize Addis Ababa, the capital of Ethiopia and the seat of African union as receiver of the WORLD CAPITAL OF CULTURE AND TOURISM designation.

 

 

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You can read more about tourism and development on:

 

LETTER ADDRESSED TO WORLD LEADERS OF TOURISM FOR CAMBODIA

LETTER ADDRESSED TO WORLD LEADERS OF TOURISM FOR ETHIOPIA

GLOBAL AMBASSADOR FOR TOURISM: ACADEMICIAN HUN SEN

PHNOM PENH-WORLD CAPITAL OF CULTURE AND TOURISM

BREAKING NEWS: ADDIS ABEBA IS ELECTED AS WORLD CAPITAL OF CULTURE AND TOURISM

BREAKING NEWS: ADDIS ABEBA IS ELECTED AS WORLD CAPITAL OF CULTURE AND TOURISM

H.E. Professor Dr. Anton Caragea, President of European Council on Tourism and Trade has publicly signed the official decision naming ADDIS ABABA as WORLD CAPITAL OF CULTURE AND TOURISM on January 19, 2019, in the presence of the diplomatic corps accredited to the global tourism institutions: European Council on Tourism and Trade and European Tourism Academy.

 

 

 

 

The event coincided with the conclusion of the First Academic and Mayors Forum for Culture and Tourism – ‘WORLD CAPITAL OF CULTURE AND TOURISM: protecting heritage and promoting tourism’.,

 

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You can read more about tourism and development on:

 

LETTER ADDRESSED TO WORLD LEADERS OF TOURISM FOR CAMBODIA

LETTER ADDRESSED TO WORLD LEADERS OF TOURISM FOR ETHIOPIA

GLOBAL AMBASSADOR FOR TOURISM: ACADEMICIAN HUN SEN

PHNOM PENH-WORLD CAPITAL OF CULTURE AND TOURISM

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Addis Ababa was announced as the new WORLD CAPITAL OF CULTURE AND TOURISM as the city is preparing for a string of celebrations during 2019 and 2020 marking 550 years as a political center and 130 years since in 1889 the Emperor Menelik II announced the city as the capital of his Ethiopian empire.

 

The decision of the global tourism institution-European Council on Tourism and Trade to register Addis Ababa on the coveted list of WORLD`S CAPITAL OF CULTURE AND TOURISM comes in recognition of the city administration lead by the new city mayor Mr. Takele Uma Benti ambitious plans to place tourism at the root of the city development and in appreciation of the cooperation that Presidency of F.D.R. of Ethiopia extended to the Addis Ababa City Government.

 

European Council on Tourism and Trade President Dr. Anton Caragea (center photo) surrounded by Acad. Ion Iliescu-President of Romania(left photo) and Acad. Emil Constantinescu (right) President of Romania (1996-2000) announces the election of Addis Ababa as WORLD CAPITAL OF CULTURE AND TOURISM.

 

 

 

Among the reasons for crowning the city as a world cultural and touristic hub the European Council on Tourism and Tradeenumerated the existence of a vast array of historically and religiously monuments like the former imperial palace hosting today the Ethnographic Museum, the Entoto enclose of Emperor Menelik II and Empress Taytu , the cathedrals of Saint George, Holy Trinity, Medhame Alem –the largest cathedral in Ethiopia and the second in Africa etc.

 

By this recognition of Addis Ababa as WORLD CAPITAL OF CULTURE AND TOURISM, the capital city of Ethiopia is added on the world`s list of cities leading humanity into development and using culture and tourism as fundamentals for a better life.

 

 

The global tourism institution ECTTremarked in the official statement that: Addis Ababa is blending his position, in one of the most beautiful regions in the world, with an extraordinary potential of culture and history patrimony, becoming a true world treasure and without a doubt, one of the most impressive areas of Africa.

Addis Ababa can capitalize on the city status as World Capital of Culture and Tourism creating special tourism offers and touristic routes in the city and his adjacent territory (like the Blue Nile Falls, Lake Tana etc.) in order to retain a growing number of tourists in the city.

 

 

Addis-Ababa-Djibouti railway station built by French Architects and connecting today two WORLD`S CAPITALS OF CULTURE AND TOURISM.

 

 

 

With Ethiopian Airlines growth and more than 10 million travelers expected to pass through Addis Ababa an important part of these tourists could be attracted to spend at least one or two nights in the city bringing a substantial revenue into the city.

The decision of European Council on Tourism and Trade marks the end of a negative period in Ethiopian tourism and restarts the process to promote Ethiopia as a safe, tourist-oriented and perfect destination for the culture and adventure loving tourists.

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More about WORLD LEADERS OF TOURISM AND DEVELOPMENT can be observed here:

PRESIDENT ISMAIL OMAR GUELLEH NAMED WORLD LEADER IN DEVELOPMENT

LETTER FOR WORLD LEADERS OF TOURISM AND DEVELOPMENT 

PRIME MINISTER OF CAMBODIA NAMED WORLD LEADER FOR DEVELOPMENT AND TOURISM

GLOBAL TOURISM INSTITUTION APPOINTS WORLD LEADERS FOR DEVELOPMENT

PRIME MINISTER OF ETHIOPIA RECEIVES THE LETTER FOR WORLD LEADERS

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In January 2019 Prime Minister Abiy Ahmed revamped the Ethiopian Tourism Organization and selected a new leadership of the organization and H.E. Academician SAHLE-WORK ZEWDE, President of F.D.R of Ethiopia expressed the nation full commitment to support tourism development and carving a safe destination for tourism and investment in the heart of Africa.

 

We must note that in 2015 Ethiopia was selected as World`s Best Tourist Destination by the European Council on Tourism and Trade leading to a historic surge in the numbers of tourists in the country and of tourism-related revenues.

Ethiopia has led African tourism in 2015 with a whopping 1 billion USD in revenues from tourism, well ahead of other regional tourism destinations.

 

CELEBRATIONS MARKING ADDIS ABABA ROLE AS WORLD CAPITAL OF CULTURE AND TOURISM

 

ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

 

CEREMONIES FOR ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

EUROPEAN TOURISM ACADEMY CONFERENCE FOR ADDIS ABABA

WORLD TOURISM DAY HOST ADDIS ABABA

 

NEW ACADEMY MEMBER PRESENTATION: H.E. PRESIDENT SAHLE WORK ZEWDE

NEW ACADEMY MEMBER PRESENTATION: ADDIS ABABA GOVERNMENT HEAD TAKLE BENTI UMA

 

 

ACADEMICIAN IONUT COSTEA: AFRICA NEEDS RECOGNITION AND EUROPEAN COUNCIL ON TOURISM AND TRADE SUPPORT FOR TOURISM

ACADEMICIAN IONUT COSTEA: AFRICA NEEDS RECOGNITION AND EUROPEAN COUNCIL ON TOURISM AND TRADE SUPPORT FOR TOURISM

European Tourism Academy has just closed the candidature list for 2017 WORLD BEST TOURIST DESTINATION AWARD competition.

 

As of June 1st, 2017 no more countries candidature will be accepted, announced Academician Mircea Constantinescu, European Academy Director.

 

Academician Mircea Constantinescu: EUROPEAN TOURISM ACADEMY Director announces the end of 2017 World Tourism Awards competition.

The candidature files has already being perused and we are proud to announced that a number of 41 countries entered their candidature for the world most prestigious tourism award out of which 38 were considered complete, in line with the requirements and entered the final stage of the competition.

This year we will implement a new system of candidature files analysis that will see working groups, per continents, selecting the final winners for continental candidature and the selected one country per continent will be submitted for evaluation for European Council on Tourism and Trade General Assembly slated for July 29th, 2017.

 

Under the former election model all candidates where directed for world tourism leaders for final evaluation, resulting in a huge load of work and decision that required two days of debates and discussion, while under the new procedure the results can be determined in the first day, concluded outlining the improvements Academician Mircea Constantinescu.

 

Academician Ionut Costea: I hope that 2017 will be the year of African tourism!

 

I trust that 2017 will be the year for Africa, stated Academician Ionut Costea the responsible for the European Council on Tourism and Trade ECTT Africa team candidature evaluation.

 

Our team will try to evaluate and propose to world tourism institution of ECTT the best candidates destined to bring WORLD BEST TOURIST DESTINATION AWARD to Africa.

Africa needs recognition, tourism credentials and support and WORLD BEST TOURIST DESTINATION AWARD is the best notoriety provider and tourism confidence building instrument in the world and the only way to insure African tourism in promoted on international stage remarked Academician Costea.

 

I hope that 2017 will be one more time the year of Asian tourism in the spot light declared academician Mircea Constantinescu.

After the incredible success of Cambodia as WORLD BEST TOURIST DESTINATION FOR 2016 that succeeded in garnering more than 1,6 million tourists supplementary in 2016/2017 and being officially the world leader in tourism growth in 2016 in absolute numbers and in volume, registering a world record.

The shining example of Kingdom of Cambodia and of Prime Minister Academician Samdech HUN SEN, who made tourism a tool for peace and development unmatched in the region, should be copied by the rest of Asian countries.

We hope that: the new WORLD BEST TOURIST DESTINATION will be an Asian country and a new world example on international forum and we will try to put forward the best name and candidature file for European Council on Tourism and Trade General Assembly decision.

It`s Latin America time to shine in the world at European Council on Tourism and Trade awards for 2017, stated Academician-President Ion Iliescu.

It is Latin America hour for 2017, confidently declared Romanian President (1990-2004) Academician Ion Iliescu.

 

Our team will put forward the best tourist destination of Southern and Central America and as I personally visited and traveled in many countries of the region, I trust that it is time for Europe to support the region tourism development and to make the countries to grow from zero in tourism to hero status and WORLD BEST TOURIST DESTINATION AWARD is the perfect vehicle to achieve this, concluded former Romanian President.

A new world leader in tourism will emerge out of  2017 WORLD BEST TOURIST DESTINATION competition.

 

 On July 29th, 2017 the world tourism community will propose the name of the new victor of WORLD BEST TOURIST DESTINATION AWARD and the world example in tourism development.

 

Let us wish all the contenders success in the last leg of their journey towards WORLD BEST TOURIST DESTINATION status!

 

More PR links on the WORLD BEST TOURIST DESTINATION AWARDS FOR 2017 you can find here:

EUROPEAN COUNCIL ON TOURISM AND TRADE 

EUROPEAN NEWS

EUROPEAN TOURISM NEWS

ETHIOPIAN HERALD: 200 MILLION TELEVISION VIEWERS FOR ETHIOPIA 2015 WORLD BEST TOURIST DESTINATION

ETHIOPIAN HERALD: 200 MILLION TELEVISION VIEWERS FOR ETHIOPIA 2015 WORLD BEST TOURIST DESTINATION

A new year is always the time to draw the line and to contemplate all that was right and well done in the last span of time.

Ethiopia certainly has a lot to be thanks full in analysing the 2015 period, when the country was hailed as WORLD BEST TOURIST DESTINATION IN THE WORLD for 2015 and received more tourism revenues during 2015 alone, than all other countries in Eastern Africa (including former tourism household names of Kenya and Tanzania).

 

Looking back to this time of glory and tourism and cultural prowess, that Ethiopia trust will be soon revived, THE ETHIOPIAN HERALD celebrated  the magic number of 200 million viewers for ETHIOPIA- WORLD BEST TOURIST DESTINATION IN 2015 documentary around the globe.

 

For the importance and significance of the article and the perfect vision offered for Ethiopian Tourism at the beginning of NEW YEAR 2017, we are offering for world readers this article on his original website:

 

THE ETHIOPIAN HERALD

ethiopian-herald

 Genre of Tourism What makes Ethiopia the world’s best tourist destination ?

by Esubalew Tadesse

03 Jan 2017 Society

As it is known, on June 25,2015 the General Assembly of The European Council on Tourism and Trade (ECTT) has chosen Ethiopia as the world best tourist destination because of its tangible and intangible cultural assets. The assembly arrived on this decision after it critically scrutinized candidate countries performance in accommodating tourists coming from all over the world and the enabling environment in this regard. Prime Minister HaileMarriam Dessalegn also is awarded as the world best tourism leader of the year 2015.

In the award ceremony of World best Tourism Destination for 2015 folk dances, Ethiopian traditional coffee ceremony were exhibited and academic presentations,by re-knowned intellectuals were presented.

In addition it was live broadcast-ed and viewed by more than 200 million people and will continue to be broadcast across Europe until the end of next year.

On the 9th of July 2015, the Minister of Culture and Tourism Amin Abdulkadir welcomed the European Union high ranking officials at the air port.

Later they visited Axum, Gondar, Lalibela, Harar Jugol, Hawassa, Bahir Dar towns.

The minister expressed his gratitude the the European Union support, for being Ethiopia elected as the World Best Tourism Destination and Favorite Cultural Diversity for 2015, a moment that will mark the full maturity of Ethiopian tourism industry.

The European Union delegation officials visit to Ethiopia helps the delegation to look what is happening in Ethiopia in the sphere of socioeconomic development and to understand how the country tourism contribute for the world in this regard. During the visit the European Union Council on Tourism and Trade President, Professor Dr.
Anton Caragea, graciously acknowledged that, the warm welcoming by his counter part . “I am pleased and honored to be in Ethiopia- the center of African tourism; now Ethiopia has emerged as the most rapidly developing economy and a symbol of African development.

Ethiopia is today a , safe and outstanding place in the world to be visited and all world tourism experts have expressed their confidence in the potential and future of tourism in the country”

The are many reasons Ethiopia to be selected for wining the World best tourist destination for 2015 prize and among others the Axum obelisk can be mentioned here, the obelisk indicated that the excellent preservation of human culture and the ruins of the city which was the center of the Axum empire.

ethiopia-news-agency

The royal tombs, the church of he Arch of Covenant, the Saint Mary Imperial Basilica, where the emperors of Ethiopia were crowned all these testify how the country is enriched by material and non material culture ever since the establishment of the Axum empire. On the tour the European delegates, were opened the gates of the imperial museum which endowed with priceless treasures such as the garments of 10 emperors in which decoratively used during the crowning ceremony adorned with jewels and the robes used for imperial investiture.

The other site visited by the delegates was the Gondar castle – Gondar was the political center of the era of prince which prevailed for 150 years from the last quarter of the 18 century up to the mid 19 century.

During this time emperors were throne and throne by princes had a nominal power.

Most regions in the northern Ethiopia were out of the control of the palace in Gondar. The era of prince ended after the coming to power of Emperor Tewodross the II who reunified Ethiopia. But the Gondar castle which was the residential place of the emperors is recognized by UNESCO as cultural heritage. The castle Gondar is nicknamed as African Camelot for its strange but perfect architecture.
Harar Jugol – The city comprises more than 82 mosques, 102 shrines sites which have unique interior design .

There are also 4000 saints tombs known by the Islamic world as Medinat Al Awliya and UNESCO recognized the city as cultural heritage tolerance. The famous city wall known as jugol, and the French poet Arthur Rimbaud house in Harar have been attracting many tourists coming from all over the world.

National Museum of Ethiopia-King Solomon

Lalibela – the holiest Christian city in Africa, also known as the second Jerusalem encompassing eleven medieval stone carved churches beginning from the 13th century. Out of six of the eleven rockhewn churches including the famous grave of Saint Lalibela, the church of Medhane Alem (Our Saviour) and Holy Cross Church are very impressive.

Konso – Cultural Landscape containing 55 kilometers of stonewalled terraces and fortified settlements.

Lower Valley of the Awash river is one of the most archaeologically prestigious site where human fossil known as Lucy aged more than 3 million years is found. The Lower Valley of the Omo river also containing fragments pertaining to early humanity development and the fossils of Homo Gracilis.

The rich cultural and historical legacy of Ethiopia is not confined to the above mentioned sites there are also new prominent cultural and ritual sites such as Sheik Hussein Bale,’ Melka Kunture, paleolithic site in the upper Awash Valley; Gedeo Cultural and Natural landscape, Bale Mountains National Park, Sof Omar Cave – the longest cave in Ethiopia which is 15.1 kilometers long.It is also the longest system of caves in Africa sacred for Islam and for local Oromo population.

Tiya standing stones – This archaeological site found in the Guraghe zone of Southern Nation and Nationalities region. There are 36 standing stones among them 32 are engraved with enigmatic symbols notably swords.

obama-visit-lucyLake Tana – is the source of Blue Nile river located in 3000 square kilometers and the larges lake in Ethiopia which has 37 islands. There are more than 20 churches and monasteries in the Islands.

Blue Nile Falls is a breathtaking falls originates from the largest lake of Ethiopia (Tana) is four hundred meters wide and forty six meters deep. Near to this fall there is an amazing bridge Named ‘enqulal dildiy’ meaning Egg Bridge which was built by Portuguese in 17th century.

National Parks – There are more than 15 natural national parks in Ethiopia. In these parks there are diversified animals, plants and birds. Among them 31 mammals, 37 birds, 14 reptiles, 30 amphibians, 7 arthropods, 4 fish and 12 % of the 700 species are endemic to Ethiopia.

There are also 8 reserves, 18 controlled hunting areas, 4 sanctuaries. These national parks can serve as ecological and green tourism that must be recognized throughout the world.

Erta-ale (Smoking Mountain) – This active volcanic mountain is found in Afar Danakil depression. Even though the region is lowland and very hot it is visited by many tourists annually. All the tourists that come from all over the world wonder the area.

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Ethiopia is also a center for safari and adventure tourism, offering large areas suitable for special kind of tourism, if the necessary infrastructure are stretched the country could be one of the world’s top tourism destinations.

The religious festival of Masqel ( the finding of the true cross) were recognized as being of world significance and registered as UNESCO World heritage monuments.

This amazing award provided to Ethiopia tremendously helps the tourism industry.

The award also manifests how Ethiopia is competent in the world tourism and advertise the country tourism asset and it is time to exploit the created opportunity.
Tourism is a business which could transact billions of dollars in which helps the country to earn the much needed hard currency.

In addition it play crucial role by triggering the expansion of infrastructures such as roads,hotels,air ports, piped water,electric light,It and other service providing business so that create job opportunity for thousands in which further stimulate the country economy. More and more the sector growth enable the industry internationally competent.

Source: European tourism news, WTO news.

A short video of the event can be watched here:

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SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.

 

The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billion dollars in supplementary tourism revenues.

 

Academician Hailemarian Desalegn and Solomon Tadesse

Announcing the perfects results of 2015, Year of ETHIOPIA: WORLD BEST TOURIST DESTINATION. From right to left: CEO of ETO-Solomon Tadesse, H.E. Academician Hailemariam Desalegn-Prime Minister of Ethiopia and Minister of Culture and Tourism of Ethiopia.

According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins’ is designed to keep alive this momentum based on European Council on Tourism and Trade generous support.

On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.

It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.

ETHIOPIA land of origins

The national tourism brand, as stated by ECO, contains the summary promise of “Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life”.

Prime Minister Hailemariam Desalegn noted that: “The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector”.

“We have made a good stride by designing a 10 year master plan for the sector concluding Ethiopian Prime Minister.”

Ethiopia has a vibrant living culture.

It is today a brilliantly diverse mosaic of people`s living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.

Ethiopia was elected by WORLD TOURISM INSTITUTION-EUROPEAN COUNCIL ON TOURISM AND TRADE as FAVOURITE CULTURAL DESTINATION IN 2015 and WORLD BEST TOURIST DESTINATION for the same year on the account of landscapes of stunning beauty and dramatic contrasts from the soaring pinnacles of the Simien Mountains – the Roof of Africa – to the plummeting depths of the Danakil Depression, the lowest – and hottest – place on Earth. You will find cloud forests such as those in the Kafa Biosphere Reserve – the sole home of many wild coffee varieties – active volcanoes, hot springs, cool underground caverns, rugged gorges, spectacular waterfalls, rivers and shimmering lakes.

 The largest, Lake Tana, is the source of the life-nurturing Blue Nile.

 Moreover, Ethiopia is the fourth largest bio-diversity zone on Earth and you can see plants and animals here which are found nowhere else.

TOURISM AS A TOOL FOR NATION BRANDING! THE A TO Z GUIDE

TOURISM AS A TOOL FOR NATION BRANDING! THE A TO Z GUIDE

World Capital of Culture and Tourism and World Best Tourist Destination prizes continues to bring international awareness, national branding and country branding opportunities say`s an European Market and Research study.

World Best Tourist Destination 2016 (2)

IRS Market and  Research Company outlined the impressive results of the countries that marketed themselfs or their main tourist cities as capitals of culture and tourism or as world best tourism destinations.

Receiving the report, European Council on Tourism and Trade President-Professor Dr. Anton Caragea remarked that: I am so happy to see how previously unknown and un-marketed destinations receive mass media limelight and are pro-pulsed as emerging tourist destination.

Diplomats from this nation`s are having their tasks made easier, as their countries are propelled on the top nations stage and economic growth and investment.

Development and country branding are coming as the result of a long-term program based on World Best Tourist Destination or World Capital of Culture and Tourism prizes and designation.

ECTT President Anton Caragea and Government of Zimbabwe at Zimbabwe World Best Tourist Destination for 2014

Zimbabwe-World Best Tourist Destination for 2014

I receive countless expression of gratitude for our support from leaders, politicians and ambassadors, who are finding their exertions much facilitated by tourism seal of approval of ECTT, but the most moving are the stories of the people`s who find jobs and opportunities, that other ways would have not existed.

But now their life are richer and more dignified, this is the transforming power of country branding via culture, history and tourism.

 This is internationalization and nation branding achieving their best results!

Ashgabat-World Capital of Culture and Tourism and Turkmenistan capital received an impressive mass media coverage in television spots and printed press and radio shows in value of more than 16 million euros and Dushanbe, Tajikistan capital, obtained a media coverage of more than 21 million euros, reflecting their cultural achievements and world capital of culture and tourism status.

Selecting Laos as Favorite Cultural Destination in 2013

World Best Tourist Destination status brings also free publicity in articles, television  of more than 50 million for Laos People`s Democratic Republic, around 30 million for Zimbabwe and the top is lead by Ethiopia who benefited of a publicity coverage of more than 60 million euros.

Laos-World Best Tourist Destination for 2013. Glamorous ceremony in Vientiane

What is more important than just the figures mentioned in the marketing report is the fact that these countries will benefit for years and years to come by their achievements as world best tourist destination or world capital of culture stated Mr. Radu Alexandru, communication unit chief of European Council on Tourism and Trade.

The reports finding are limited to october 2015, while tourism promotion and branding is an ongoing process that can never be fully accounted for declared the european official.