A special and attractive new edition of European Journal of Tourism and Trade was unveiled comprising from the World Brest Tourist Destination: Cambodia on the spot reports and photo dossiers to the latest fragrance and perfumes conquering the world to personalities like Jean Pierre Grivory creator of Salvador Dali inspired DALI HAUTE PARFUMERIE.
The special edition benefited from a special launch in the picturesque city of Bratislava on the premises of European Tourism Academy.
Bratislava and European Tourism Academy headquarter where the scene of the visit of European Council on Tourism and Trade President, Professor Dr. Anton Caragea and host of the official online launching of the special edition of European Journal of Tourism and Trade.
European Council on Tourism and Trade President-Professor Dr. Anton Caragea and diplomatic corps.
As it is customary after the 150.000 printed edition was freely distributed across Europe, the online edition is launched in order to give the opportunity for a broader audience to get acquainted with the latest world tourism events and developments.
The 2017 special edition was already distributed in 150.000 copies across Europe, highlighting the beauties of Kingdom of Cambodia and the incredible blend of natural treasures and historical patrimony that elevated the country to the rank of WORLD BEST TOURIST DESTINATION.
PHNOM PENH: THE WORLD CAPITAL OF CULTURE AND TOURISM
Pomp, pageantry and a powerful motion of confidence in the future of Kingdom of Cambodia tourism, cultural and development potential where the trademarks of the WORLD CAPITAL OF CULTURE AND TOURISM celebration dedicated to Phnom Penh, the booming capital of Cambodia.
On December 9, 2017 in the presence of over 3.000 guests, diplomats, tourism and culture experts, members of the Parliamentary Assembly for the Sustainable Development Goals, members of the Royal Government of Cambodia and of the Royal Parliament of Cambodia and European Council on Tourism and Trade delegates and many others high level guests attended the official ceremony for WORLD CAPITAL OF CULTURE AND TOURISM handover for PHNOM PENH has taken place.
In the pomp and ceremony of the event the Director of The EUROPEAN TOURISM ACADEMY, Academician Dr. MIRCEA CONSTANTINESCU outlined the reasons and the arguments for the inscription of Phnom Penh as one of the world landmark cities.
Here is the full text of the presentation:
ACADEMICIAN MIRCEA CONSTANTINESCU: Phnom Penh – is a city that it embraces with warmth and gentle attention the soul of the travelers and it’s the real gate to Asia and the unique gem that shines over us with the light of culture and distinction.
Your Excellency Samdech Akka Moha Sena Padei Techo HUN SEN- Prime Minister of Kingdom of Cambodia,
Your Excellency Dr. Thong Khon – Minister of Tourism,
Esteemed members of Royal Government of Cambodia, members of Parliament of Cambodia, distinguished member’s diplomatic corps
Dear guests,
All protocol observed,
Today is a historical day, is the day when we inscribe the name of another model city on the humanity list of WORLD`S CAPITALS OF CULTURE AND TOURISM.
In carving up the World Capital of Culture and Tourism Program 11 years ago, European Tourism Academy and European Council on Tourism and Trade (ECTT) set for themselves the ambitious task of establishing a world list of cities and regions that are encompassing the legacy of humanity, that are harboring traditions and costumes unique or hosting natural treasures considered to be of outstanding and universal value.
We are ensuring their presence in the limelight so that we and the future generations can enjoy the world’s patrimony wealth and it’s variety.
The international community must give much more support to the activities promoting the heritage, which is central to our civilizations and this is the main role of WORLD CAPITAL OF CULTURE AND TOURISM designation.
During last year`s THE WORLD CAPITAL OF CULTURE AND TOURISM program enlarged and enriched his focus becoming a part of THE AGENDA FOR HUMANITY and a part of the Sustainable Development Goals Agenda being part and parcel of the global efforts destined to eradicate inequalities, ensure growth, develop education and cultural opportunities for all and supporting investment and development and integration policies where there are more needed.
The full video of the ACADEMICIAN MIRCEA CONSTANTINESCU allocutio for WORLD CAPITAL OF CULTURE AND TOURISM: PHNOM PENH!
From an essentially global cultural and tourism program we have evolved in line with the world commitments and concerns onto a world level development program.
On this note I must salute the Government of Kingdom of Cambodia commitment to fulfilling the Agenda 2030 for Sustainable Development Goals of United Nations and for ensuring that Phnom Penh it is and continues to be a placed for development, creativity, encouragement of free enterprise and initiative and inclusiveness for all who come to this beautiful city.
Inscribing PHNOM PENH as a WORLD CAPITAL OF CULTURE AND TOURISM we recognize that culture and history are not resource consumers, but are major economic and development factors, that help countries to develop and enrich themselves in more ways than just simple economic value.
Culture is undoubtedly a fundamental part of our life, is marking our identity and is facilitates our encounter, our dialogue, it helps us to share experiences, to search for unknown territories, to go further and further, is inscribed in our fiber and it defines us, is make us human.
Registering PHNOM PENH as a WORLD CAPITAL OF CULTURE AND TOURISM we are taking act of the Government of Prime Minister Academician HUN SEN commitments and incredible achievements of the last 30 years in carving cultural and heritage protection programs, in ensuring a permanent growth in the quality of patrimony protection and consolidation, in ensuring the preservation and fostering of religions, traditions and cultural and traditional activities.
We must also remember the salient fact that on this account that this luminary policies has succeeded in inscribing the Kingdom as aWORLD BEST TOURIST DESTINATION.
Today, PHNOM PENH is fulfilling the trademarks of what we are calling the cultural landscape marked by the existence of “mixed properties”, blending natural properties and cultural properties.
It designates areas where there has been a harmonious interaction between man and nature over a long period, linked to a particular culture, and which provides evidence of a traditional way of life in which nature and culture are profoundly interlinked.
Cultural landscapes are described in Article 1 of the Convention Concerning the Protection of the World Cultural and Natural Heritage as representing “the combined works of nature and man”.
PHNOM PENH is such a generous area: encompassing the natural setting provided by the confluence of three rivers: the mighty Mekong, the Bassac and the great Tonle Sap, the world unique river that is flowing upwards the stream for six months a year.
This perfect natural landscape has become the setting of a rich cultural city that encompasses religious monuments and heritage treasures like: Wat Ounalom the 1443 shrine built for a sacred hair of the Buddha and considered the seat of Cambodian Buddhism who will celebrate 575 years of continuously and uninterrupted religious activities.
Another landmark is the famous Wat Phnom, built in 1372 and restored and reconstructed in 1434, 1806, 1894 and 1926 and has become a symbol of the capital city Phnom Penh and regularly used for prayer, small offerings, and meditation.
It is a specially charged place connected with the legendary figure of grandmother Penh and from 15th century King Ponhea Yat built the capital in Phnom Penh around this sacred mountain used for keeping the cremated ash of the King.
The mountain of Wat Phnom has been transformed in the last 700 years in a place that is uniting Buddhist statues of the Angkorean era with art crafts from the medieval and modern area and also a royal necropolis hosting the stupas for keeping cremated ash of the Royal families.
Other religious places and cultural landmarks are Wat Langka who is reputedly one of Phnom Penh’s five original Wats (1422). Established as a sanctuary for the Holy Writings and a meeting place for Cambodian and Sri Lankan monks, the Wat was named in honor of these meetings.
Wat Botum Padei also one of the oldest religious buildings still in use in the city from 1422 and is compound, is crowded with ornate and colorful stupas, including the towering ‘Buddha’s Relic Stupa.
Wat Koh another one of the city’s five original Wats, established in the early 15th century and Wat Neak Kravorn situated in a perfect picturesque skyline of Boeung Kak lake.
PHNOM PENH is not only the seat of rich cultural and religious objectives but is also presenting a long list of tourism centers from the famed Russian Market, Old Market, Central Market, Night Market and a large array of traditional markets, to the incredible riches of the National Museum having on display more than 5,000 works of art, ranging from the 7th to the 13th century. Treasures include sculptures, 19th-century dance costumes, royal barges and palanquins.
I will just note on the lines the incredible cultural potential of Phnom Penh the fact that: NATIONAL MUSEUM OF CAMBODIA was voted as a WORLD`S FAVORITE MUSEUM for the incredible treasures encompassing more than 14.000 priceless artifacts and for the perfect ways that are displayed and imbuing the visitors with the message of culture.
Phnom Penh is far from being just a huge open-air repository of temples, stupas, palaces and incredible museums it is also a place where the energy of his peoples is channeled into huge celebrations like Moon Festival, Water Festival, Royal Ploughing Day, Khmer New Year or famed Buddha Day-Visakh Bochea Day.
It is a city that it embraces with warmth and gentle attention the soul of the travelers and it’s the real gate to Asia and the unique gem that shines over us with the light of culture and distinction. I also take this moment to congratulate the Ministry of tourism on the initiative to create a special walking riverine prospect offering for tourists the opportunity to stroll around the banks of the famous Mekong.
Initiatives like this are creating the image of a friendly and traveler welcoming city, an image that Phnom Penh so richly deserves.
We can say that the European Council on Tourism and Trade was confronted with an easy conundrum at the question: IT IS? OR IT IS NOT PHNOM PENH a WORLD CAPITAL OF CULTURE AND TOURISM?
The positive answer was clear keeping in mind the impressive history of the city, the enormous cultural and heritage potential of Phnom Penh and the plans put in place by the Government of H.E. Prime Minister HUN SEN in order to carve out an ever better future for the peoples of the city and for those who come to share the life of the gem of Asia: the incredible PHNOM PENH – the city of waters, the gift of Cambodia to the world.
Your Excellency Prime Minister of the Royal Government of Cambodia HUN SEN,
Phnom Penh has hosted a grandiose ceremony to honor culture, history, tourism as instruments for world development.
OFFICIAL CEREMONY OF WORLD LEADERS OF TOURISM AND DEVELOPMENT. PHNOM PENH-December 9, 2017
On this occasion in recognition of the role of paragon of development of H.E. Samdech Akka Moha Sena Padei Techo HUN SEN, the leaders of Parliamentary Assembly for Sustainable Development Goals, European Council on Tourism and Trade and European Tourism Academy elected him as the new GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
Professor Dr. Anton Caragea, European Council on Tourism and Trade President held a key note and empowerment speech explaining the main reasons for this election of Cambodia`s Prime Minister as a world leader in development and as a key figure in the global fight for sustainability and growth.
EUROPEAN COUNCIL ON TOURISM AND TRADE PRESIDENT
PROFESSOR DR. ANTON CARAGEA
DECLARATION FOR GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS
FOR
HIS EXCELLENCY SAMDECH AKKA MOHA SENA PADEI TECHO
HUN SEN,
PRIME MINISTER OF KINGDOM OF CAMBODIA
EUROPEAN ACADEMICIAN
Your Excellency Samdech Akka Moha Sena Padei Techo HUN SEN- Prime Minister of Kingdom of Cambodia,
Your Excellency Mr. Thong Khon – Minister of Tourism,
Esteemed members of Royal Government of Cambodia, members of Parliament of Cambodia, distinguished member’s diplomatic corps
Dear guests,
All protocol observed,
We are meeting today for a historic moment, the nomination of the newest GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS in the person of H.E. Academician HUN SEN, Prime Minister of Kingdom of Cambodia.
The inspiring declaration of a new WORLD AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
It is not by chance that we met here in Phnom Penh, recently sacred as World Capital of Culture and Tourism as this is absolutely the correct address to find the world newest global ambassador and the voice supporting world-wide peace and development and fostering tourism as a tool for promoting people to people exchanges, peoples diplomacy and deep-rooted understanding and dialogue.
It is absolutely befitting that Cambodia will help the international community to have a voice in development and peace and that Khmer people give us the perfect example in building a new world, a better one.
It is not the first time that the world is looking to Cambodia for leadership and a path to glory and growth.
Fourteen centuries ago the world looked in awe to Khmer Empire for guidance, for a world example of civilization.
Angkor become a university for all the people of Asia and Indochina, from here spring up the giant temples, the powerful legends about daring goods protecting humanity, here was carved the delicate art of dance that will charm and enticed the world and become known across the ages as the Khmer civilization and made Cambodia to act as a beckon of culture and light to the world.
Prime Minister Hun Sen is a son of this proud history and in my long discussions with him I always appreciated his interest and desire in keeping alive the ancient cultural traditions and protecting the world heritage sites of Cambodia ( I will remember you all his determination in liberating the ancient temple of Preah Vihear and restoring it to The Kingdom of Cambodia patrimony without shedding a drop of blood, only by diplomatic skills and passion).
His love for the people of Cambodia, his tireless dedication for their well being made Cambodia what it is today: a center of world economic development with an annual growth rate of 7%, the most attractive market for investors, the most rapid job creator economy in the region and a country that has become a leader in tourism development.
Phnom Penh has been transformed from the ghost city of 1979 into the host of World Economic Forum for 2017 and elevated to the status of World Capital of Culture and Tourism.
A country than in 1979 has received zero tourists was transformed into the Kingdom of Wonder, World Best Tourist Destination of today, a welcoming home to more than 5 million travelers today.
If this is not an example in tourism development, then I don’t know what qualifies for one.
Cambodia is clearly showing us that in the XXI century what is important is not the size of the territory or the populace, but the will, skill and determination to contribute to the world development.
What is more important and maybe sometimes the people of Cambodia may overlook, captured by the unimaginable transformation in their life’s, is that Prime Minister Hun SEN has given them more than national pride, or independence or growth or a stable job or has helped millions to be lifted out of poverty.
Yes he did all that.. but he did something more for the people of Cambodia, he gives them a sense of direction, of stability in a troubled world, he gives them the conscience that every day will be a better one, that every day things will be done better and more diligent, in a word he gave to the people of Cambodia the diamond of HOPE.
This is what we need in the world of today from a GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS: to help us restore hope to the world.
Hope that the reconstruction is possible.
There are so many to be reconstructed in the world of today, so many nations plagued by wars, terrorism and destruction or plagued by climate change-related disasters need advice and guidance.
And who knows better to rebuild that Prime Minister Hun Sen?
I will give you some figures to understand something about the man who has taken Cambodia from zero to hero: from 2 billion GDP in 1979 to 54 USD billions today, from 50 USD per capita to 3.488 USD today, from zero foreign investments to 1,7 billion investment`s yearly.
From cities reduced to rubble by US bombardments and millions of peoples without home or hope, from abandoned temples and hamlets all needed to be rebuilt, to be restored in the country and with no help, the government led by Prime Minister Hun Sen created this miracle, the Cambodian miracle.
Having the shining example of Cambodia of today before our eyes these are the best qualification description and credential for a future GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
Cambodia of today, a country that is rapidly modernizing, that has become a center of encounter and dialogue for all the people for the world, that was transformed in an example of development and that is generously opening his gates for all the nations in search of cultural enlightenment, historical research and patrimony exploration.
PHNOM PENH is today a center for world diplomacy, where crises are settled and statesman’s are finding new ways for cooperation, a center of innovation and inventivity, a place where tradition and new, culture and technology are blending in a perfect way.
This is the true calling card for a leader for XXI century, for a GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS, for a man for whom development goals are not just a piece of paper or words to ring hollow, but are a lifetime work, are part and parcel of his existence and activity.
This year in local democratic and free elections, the people of Cambodia have the perfect occasion to pass judgment and express support to Prime Minister Hun Sen vision and they did this admirably, as a testimony of their indelible trust in his foresight.
Now we have the privileged and the honor of voting for Prime Minister Hun Sen, the man who created a free and democratic Cambodia, a country where all are equal under the sun of Angkor and where hope still survives.
Now we have entrusted him with the highest honor that we can give: to be our voice, to represent humanity aspirations for a better world, to be our world ambassador, leader and creator of visionary policies.
I must emphasize that: the recognition as GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS is addressed also to the people of Cambodia.
H.E Prime Minister HUN SEN is the democratically elected voice of the people of Cambodia and he represents the will of the Cambodian people, the will of unity, his industriousness, his energy in building a better and powerful and independent Cambodia, this is the marvelous people of Cambodia that we honor today.
Last year, I was having a special feeling when I remarked that the world needs Academician HUN SEN exertions and contribution, well this year this appeal becomes more real than ever.
In a recent declaration, Prime Minister Hun Sen said he is contemplating staying in the service of his nation for at least ten more years.
Well, we need him for at least twenty more, to steer us on the path of development goals completion and fruition and to help us build a better world, a world of peace and understanding, a world of hope.
Your Excellency, Samdech Akka Moha Sena Padei Techo Prime Minister HUN SEN we entrust you with the responsibility of GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS reminding you our commitments: to support humanity, to leave no one behind and no one excluded, to build a better world for us all.
These are the bonds that unite us, give form to our aspirations, to our belongings, and this is the language of humanism and human dignity, the language of an AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
Prime Minister HUN SEN the world recognized you as THE NEW GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
It is absolutely befitting that Cambodia will help the international community to have a voice in development and peace and that Khmer people give us the perfect example in building a new world, a better one, with these words Professor Dr. Anton Caragea, The President of European Council on Tourism and Trade has announced the nomination of the Prime Minister of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN as the world`s newest GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
Prime Minister of Cambodia, Samdech Akka Moha Sena Padei Techo HUN SEN is the world`s newest GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS (TV coverage).
The Parliamentary Assembly for Sustainable Development Goals appointed H.E. Academician HUN SEN, Prime Minister of Kingdom of Cambodia as GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS in recognition of a life time effort promoting sustainable development, inclusive and supportive tourism and in order to harness his abilities and knowledge for the benefit of world-wide growth, employment, and development Agenda 2030 of the United Nations.
H.E. Academician HUN SEN, Prime Minister of Kingdom of Cambodia is the new GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS
The announcement was made by the Executive President of Parliamentary Assembly for the Implementation of Sustainable Development Goals -SDG, Professor Dr. Anton Caragea on 27 November 2017 while the official handover of the Letter of the designation will take place on December 9, 2017 in Phnom Penh on the fringes of 2017 WORLD TOURISM AWARDS.
PARLIAMENTARY ASSEMBLY FOR THE IMPLEMENTATION OF SUSTAINABLE DEVELOPMENTS GOALS salutes his new leader: Academician HUN SEN-PRIME MINISTER OF KINGDOM OF CAMBODIA
The aim of human society is the common welfare and in 2015 the United nations acted on this sacred principle and enacted the SUSTAINABLE DEVELOPMENT GOALS as a way further to achieve this human desiderate.
The SDGs represent a commitment taken by all nations to work together to end poverty, achieve shared prosperity, build peace and secure a life of dignity and a healthy planet for present and future generations.
It is not by chance that we met in Phnom Penh, recently sacred as World Capital of Culture and Tourism to find in Academician HUN SEN the world newest global ambassador and the voice supporting world-wide peace and development and fostering tourism (Professor Dr. Anton Caragea)
Tourism is in the world of today a linchpin in achieving and enhancing world development, creating much-needed employment and opportunities for growth and social inclusion and creating much-needed economic resources to be used to protect and promote the cultural heritage.
Tourism in the world of today is the new form of diplomacy, bringing people, nations, creeds and religions together, in order to foster mutual respect and tolerance.
Today sustainable and responsible tourism is providing sustainable infrastructure, business opportunities, jobs and income and most important the opportunities for a dignified and useful life.
In order to bring together for the benefit of mankind and humanity the transformative powers of tourism, culture and sustainable development goals we have created a unique tool to influence positive change, to foster development and to carve out a better future for humanity: The Global Ambassadors for Tourism and Sustainable Development Goals.
The Global Ambassadors for Tourism and Sustainable Development Goals will build on their world level statesmanship, prowess and leadership in order to ensure the promotion of tourism and SDGs as part of a development, culture and peace driven global agenda.
The Global Ambassadors for Tourism and Sustainable Development Goals will promote the universal character of the SDGs as it was buold by the United Nations, keeping in mind the main values enshrined in this articles: to never leave no one behind or excluded; to foster new engagement`s and to garner world support to the implementation of SDGs; to encourage partnerships with all global actors irrespective of their status as either Governments, civil society and the private sector to share knowledge and resources; and to raise awareness for the integrated nature of the SDGs.
Your Excellency will have a mandate to support the Parliamentary Assembly for the Implementation of the Sustainable Development Goals in the institution generous efforts to generate momentum and commitment to achieve the SDGs by 2030, you will add a powerful voice to spur into action the world visionary and transformational sustainable development agenda.
You will have to become a present and active actor in the implementation of the 17 SDGs Sustainable Development Goals destined to end poverty globally, to combat inequalities and tackle climate change, while leaving no one behind and no one excluded.
As a Global Ambassadors for Tourism and Sustainable Development Goals, you will have the task of promoting the universal sustainable development agenda, raising awareness of the integrated nature of the SDGs, and fostering the engagement of new stakeholders in the implementation of the SDGs.
As a Global Ambassadors for Tourism and Sustainable Development Goals you will engage with partners from civil society, academia, parliaments, and the private sector to develop new and ground-breaking ideas and ways to promote SDG implementation.
In our opinion, your cultured city had registered tremendous achievements in developing tourism infrastructure and facilities and in placing in the limelight, in a sustainable and environmentally friendly manner, the cultural, historical and tourism patrimony of PHNOM PENH.
Your capital-city legacy and tourism potential must be recognized and used in fruition of Kingdom of Cambodia `s international prestige and economic development.
These are the words penned by H.E. President of The European Council on Tourism and Trade Professor Dr. Anton Caragea to H.E. Academician Prime Minister of Cambodia H.E. HUN SEN in the letter announcing PHNOM PENH as the WORLD CAPITAL OF CULTURE AND TOURISM on a public ceremony on November 27, 2017 in the presence of over 1.000 guests and diplomatic corps.
On December 9, 2017 the official handover ceremony of the title of WORLD CAPITAL OF CULTURE AND TOURISM for PHNOM PENH will take place and the humanity legacy will be richer with another stellar name: Phnom Penh .
The 2017 General Assembly of European Council on Tourism and Trade -ECTT has gathered in an all-encompassing manifestation the leaders of world tourism, parliamentarians members of Parliamentary Assembly for Sustainable Development Goals, representatives of OSCE Bucharest Conference, Eurasia Conference and diplomatic corps accredited to European Council on Tourism and Trade.
President of world institution European Council on Tourism and Trade, Professor Dr. Anton Caragea (in the center) with Academician Mircea Constantinescu-European Tourism Academy (right) and Ambassadors from China PR, Philippines, Jordan, Turkey (left).
President of world institution of European Council on Tourism and Trade, Professor Dr. Anton Caragea presented to his guests the achievements of ECTT at the helm of global tourism: creating and launching the tourism and sustainable development goals program, starting the global recognition program for GLOBAL AMBASSADORS FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS, supporting growth and employment across the world with more than 100.000 jobs created by ECTT exertions and supporting humanitarian activity and investments in vulnerable corners of the world by tourism related programs.
ECTT has fulfilled for another year his mandate to offer KNOWLEDGE TO LEAD THE WORLD for a better future concluded President Dr. Anton Caragea in his welcoming message to the delegates.
Professor Dr. Anton Caragea (in the center) surrounded by ECTT President Office team: Academician Mircea Constantinescu (left), Chairman Mihai Prundianu and rest of the team(to the right).
The main items of the ECTT Agenda for 2017 where focused around boosting the regional cooperation, layout plans for visa facilitation and the better promotion of European and world tourism.
On July 28, 2017 the session was destined to plenary works and on July 29 in a relaxed atmosphere, the General Assembly of the European Council on Tourism and Trade (ECTT), has taken under consideration the list of candidates for WORLD CAPITAL OF CULTURE AND TOURISM and WORLD BEST TOURIST DESTINATION for 2017.
Professor Dr. Anton Caragea and the team of ECTT President Office and Ambassadors awaiting the name of WORLD CAPITAL OF CULTURE AND TOURISM.
Before entering into the details the voting members decided to entrust to Professor Dr. Anton Caragea and the team of ECTT President Office the mandate to select for 2017 and 2018 the WORLD CAPITAL OF CULTURE AND TOURISM winners in accordance with the world tourism institute ECTT status and bylaws.
27 November 2017 – the signing of the OFFICIAL DECREE FOR PHNOM PENH – WORLD CAPITAL OF CULTURE AND TOURISM
9 December 2017 the start of the ceremonies for PHNOM PENH – WORLD CAPITAL OF CULTURE AND TOURISM
The full power in selecting the world most important cultural designation for the above mentioned period was delegated to the authority of the ECTT President Professor Dr. Anton Caragea.
After receiving the results of vote from Presidential adviser Mr. Gabriel Rasvan , H.E. President Professor Dr. Anton Caragea announced his decision to bestow the highest cultural nomination to the city of PHNOM PENH, the capital of Kingdom of Cambodia.
The WORLD CAPITAL OF CULTURE AND TOURISM status for Phnom Penh will bring the inscription of the city as a cultural and patrimony hub of global significance and will also entice the city role as a part of the AGENDA FOR HUMANITY UN program and as a center for the implementation of sustainable development goals in the country and in the region.
President Dr. Anton Caragea lauded the Kingdom of Cambodia role in global fostering of tourism development, growth and economic development and in becoming a world model of SDG implementation.
Phnom Penh is practically littered with religious monuments, with incredible cultural artifacts with a beaming historical patrimony spanning for over 600 years and encompassing from Angkor type architectures and temples to colonial typical quarters all enveloped in a recent magnificent development.
The proposal of ECTT leader was approved by acclamation`s by all present on the venue and the office of the President of European Council on Tourism and Trade being empowered to make the necessary actions to bring to fruition the decision to inscribe PHNOM PENH as a WORLD CAPITAL OF CULTURE AND TOURISM awardee.
On December 9th, 2017 the Kingdom of Cambodia will officially receive the WORLD CAPITAL OF CULTURE AND TOURISM status, concluded the proceedings the President of European Council on Tourism and Trade, Professor Dr. Anton Caragea.
♦ In carving up the World Capital of Culture and Tourism Program 11 years ago, European Tourism Academy and European Council on Tourism and Trade (ECTT) set for themselves the ambitious task of establishing a world list of cities and regions that are encompassing the legacy of humanity, that are harboring traditions and costumes unique or hosting natural treasures considered to be of outstanding and universal value.
The Kingdom of Cambodia is taken a central stage in promoting ecotourism as a source of sustainable tourism and development and rapidly becoming a world model in this regard.
On November 7, 2017, Cambodia`s Prime Minister Hun Sen approved the establishment of a new inter-ministerial task force that will work to develop and manage community-based ecotourism locations in a bid to find sustainable ways to draw tourists to destinations across the Kingdom.
Academician HUN SEN, Samdech Akka Moha Sena Padei Techo, Prime Minister of Cambodia has transformed his country in a world development center.
Minister of Tourism, Thong Khon will be the president of the new task force, while Minister of Environment, Say Sam Al and Minister of Agriculture, Veng Sokhon will act as deputy presidents.
Sokhon said that the task force was formed to ensure that the relevant ministries work together in developing community-based ecotourism locations while allowing them also evaluate each other’s performance to achieve effective results.
“The new task force will promote ecotourism and we will select potential communities to help promote the incomes for people living there,” he said, adding that the government has already defined 516 fishing communities, 477 freshwater communities and 540 forest communities that could get ecotourism status.
“We will work together as a team to select the potential communities and help develop the infrastructure needed in order for tourists to access them,” he said. “We also want to help promote awareness in these communities on how they can provide quality services to tourists while teaching them how to manage their finances.”
Minister of Tourism of Cambodia: THONG KHON will be en-charged in the new push for ecotourism.
Ambassador Tiberius Puiu, from world tourism institution of European Council on Tourism and Trade, offered lauds to the decision which is describing as a moment that is placing Cambodia at the front line of sustainable, no-polluting tourism development and it is another wise and far-reaching decision that will foster the country as a world model and as the most interesting destination in Asia.
Say Sam Al – Minister of Ministry of Environment of Cambodia.
He added that the task force was already looking at identifying communities in the provinces of Koh Kong, Kampong Thom, Oddar Meanchey, Preah Vihear, Stung Treng, Rattanakiri and Mondulkiri.
– Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia!
– Samdech, Excellencies, Lok Chumteavs, Deputy Prime Ministers, Senior Ministers, and
Ministers!
– H.E. Prof. Dr. Anton Caragea, President of European Council on Tourism and Trade
– Excellencies, Lok Chumteavs, Ambassadors, Diplomatic Corps,
Distinguished National and International Guests!
Today, on behalf of leaders and officials of the Ministry of Tourism, and all distinguished participants of the ceremony and on my own behalf, we would like to proudly express our great pleasure and honor to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia for taking his tight schedule with a mission to serve the country and people to highly preside over the auspicious Awarding Ceremony of “Cambodia-World Best Tourist Destination for 2016, and Favorite Cultural Destination for 2016” Awards.
I would like to thanks Samdech, Excellencies, Lok Chumteavs, Deputy Prime Ministers, Senior Ministers, Ministers, Distinguished National and International Guests for participating in the meaningful awarding ceremony at this time.
Minister of Tourism Dr. Thong Khon is savoring a victory for Cambodia: Favorite Cultural Destination triumph and the fulfillment of the vision of Prime Minister Hun Sen.
Seizing this opportunity, I would like to voice my special thanks to the European Council on Tourism and Trade and Dr. Anton Caragea, as the President for awarding Cambodia the Awards of World Best Tourist Destination for 2016 and Favorite Cultural Destination for 2016 and to the European Tourism Academy for unanimously electing Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy.
– Highly Respectful Samdech Techo Prime Minister!
– Excellencies, Lok Chumteavs, Ladies and Gentlemen!
Stemming from the “Win-Win” Policy of Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia, Cambodia has enjoyed full peace, development in all sectors, particularly tourism has grown considerably over the last decade.
The tourism sector, which is considered as the green-gold is a sector sustaining socio-economic growth, creating jobs, and alleviating poverty of the people, and playing an important role as on-site exports, contributing to supporting the regional integration.
Apparently, in 2015, we achieved a growth rate of 6.1% with arrival of international tourists of about 4.8 million and bringing revenue of more than US $ 3,000 million, and increasing employment opportunities for about 620 thousand people into the economy.
Following the forecasts for 2020, international tourist arrivals are expected to rise to about 7 million people and bringing the total revenue of approximately US $ 5,000 million, creating job opportunities for nearly 1 million people.
The subsequent boom of Cambodian tourism cannot be cut off from the country’s attractiveness as a tourist destination at regional and global levels.
Obviously, in 2015, the world-class trip advisor (Tripadvisor Travelers’ Choice) (Chosen based on voting by travelers on its website) has considered the Kingdom of Cambodia as the world’s most attractive tourist destination (World Award Winners 2014-2015).
Particularly, Angkor Wat Temple was ranked first in both Asia and the world as the most attractive one amongst the other 25 national identification marking tourist destinations in the world (Landmarks Award), and Siem Reap City was ranked first in Asia and second in the world as the most attractive tourist destination (Destination in the World).
In 2016, Tripadvisor has also chosen the Siem Reap Province as the best Tourist Destination in Asia and selected Angkor Wat Temple as the Asia’s most attractive national identification marking tourist site (The Best Landmark in Asia).
Especially, for Cambodian tourism, today it is a great honor for Cambodia being unanimously elected as the “World Best Tourist Destination for 2016” by the European Council on Tourism and Trade.
– Highly Respectful Samdech Techo Prime Minister!
– Excellencies, Lok Chumteavs, Ladies and Gentlemen!
I have a great honor to respectfully report to Samdech Techo Prime Minister that the European Council on Tourism and Trade was established in 2005, and has its headquarter in European Union, with a mission to promote tourism, investment and exchange of experiences and knowledge relevant to the tourism sector, particularly cultural tourism of Europe and the rest of the world.
To support its activities, the Council created the award of “World Best Tourist Destination” yearly to promote the tourism sector in the countries who are qualified enough (with evaluations based on key indicators of potential natural and cultural tourism and direction as the policy of the candidate country).
Since 2007, there were countries awarded the awards in the Africa and Asia (including the Republic of Korea, United Arab Emirate, the People’s Republic of Laos in 2013 and the Republic of Zimbabwe in 2014).
In general, after receiving the awards, the destination countries usually received significant tourism growth of European tourists.
Minister of Tourism Dr. Thong Khon had brought 1.000 high ranking officials that are believing in Cambodia`s destiny for World Best Tourist Destination Award ceremony in 2016.
For 2016, the Board of the European Council on Tourism and Trade reviewed and discussed the 29 candidates countries for the award-winning candidate of “World Best Tourist Destination for 2016” and decided unanimously to elect:
Cambodia has been chosen as a winner for 2016, which is based on the wonders of Cambodia (Cambodia: Kingdom of Wonder), where is filled with the World Heritage of both tangible heritage (including Angkor Wat Temple and Preah Vihear Temple as the World Heritage) and intangible assets as the abundant natural potential (including mangrove forest preserved and conserved areas, and Ramsar areas) and natural smile and greeting of Cambodian people, along with the development of all sectors in Cambodia, under the brilliant and sound leadership of Samdech Techo Prime Minister, and especially the development of Cambodian tourism based on the proper policy and strategy, namely the commitments to sustainable and inclusive tourism development (Sustainability and Inclusiveness).
The election of Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy is the most recognition of leadership perspective value of Samdech Techo in preserving and conserving the Cambodian cultural heritage and in encouraging Cambodian tourism development through ensuring the peace, political stability, Cambodian socio-economic development with significant progress for the nation of Cambodia.
I would like to kindly inform the whole participants that in order to achieve the longterm vision and perspective for the development of Cambodian tourism, in particular as the tourist destination with sustainability, responsibility, and world-class attractiveness, the Royal Government set out the Law on Tourism.
National Policy on Tourism, Tourism Development Strategic Plan 2012-2020.
Under the spirit of the Law on Tourism and Tourism Development Strategic Plan 2012-2020, the Ministry of Tourism as the Cambodian Royal Government’s wing has launched the Tourism Reform Plan 2015-2018 by focusing on the priority angles:
(1). Strengthening the tourism industry, “One Service, One Standard”
(2). Improving tourism promotion and attractive and creative tourism product development (By setting out Cambodian Tourism Marketing Strategy 2016-2020)
(3). Improving human resource development in tourism sector “One Staff, One Skill”
(4). Encouraging the use of information technology in tourism sector (E-tourism).
In addition, we have the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality” as the core to encourage and increase the effective implementation of the tourism development strategic plan, as well as tourism reform plan through launching the Clean City Contest Movement in 2011, and Eco-business Contest Movement in tourism sector in 2015.
Applauses for Minister Dr. Thong Khon and President Dr. Anton Caragea on the scene of WORLD BEST TOURIST DESTINATION for 2016. Hard work deserves recognition!
Particularly, today, with the high approval of the Royal Government, through the letter No.516 SCHN.PK dated May 30, 2016, for allowing for the preparation of the Best Hospitality Contest Movement and transforming the contest to the National Agenda by inspiring the citizens, officials, private sector, youth and development partners to join together in order to improve the service and hospitality better for contributing to the promotion of all tourist destinations in the Kingdom of Cambodia as the tourist destination with attractiveness, warmth, and providing memorable experiences for tourists with natural smile and greetings of Cambodian people.
– Highly Respectful Samdech Techo Prime Minister!
– Excellencies, Lok Chumteavs, Ladies and Gentlemen!
In order to make the Best Hospitality Contest Movement sustainable and widespread throughout the country and becoming the national agenda, all stakeholders (Public – private – youth – citizens) must join together to further promote the attractiveness of Cambodian tourism, as well as enhance the prestige of Cambodia “Cambodia: Kingdom of Wonder”, namely the Ministry of Tourism and the National Committee for Clean City Assessment have prepared “4” documents for supporting the contest movement and developed an online voting assessment system (www.cambodiabesthospitality.org). which allows the citizens and tourists to provide online comments (through linking to QR-Code): Service and Hospitality Provided by Tour Operators and Officials at International Checkpoints for Tourists, etc.
– Highly Respectful Samdech Techo Prime Minister!
– Excellencies, Lok Chumteavs, Ladies and Gentlemen!
In celebration of the award of Cambodia-World Best Tourist Destination and the launching of the Best Hospitality Contest Movement, the Ministry of Tourism and the National Committee for Clean City Assessment plan to launch various important tourism programs (in addition to programs and campaigns at present) as follow:
Continuing the promotional campaign “Cambodia: Kingdom of Wonder” and the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality”.
In collaboration with the relevant ministerial-institutions, the Ministry of Tourism will create a permanent tourism program under the name of “Cambodia-My Second Home” for welcoming the long-stay tourists and senior tourists and plans to cooperate with the Union of Youth Federation of Cambodia and relevant institutions to develop a program of “Cambodia: My Homeland” under the slogan of “Everyone can go”, which is the national program and contributes to pushing for a permanent program and encouraging the staffs, employees, employers, students, and youth to possibly arranging their trips at least 1 time per year, and a program of Cambodian Students-Tourism Ambassadors to be aimed at increasing more voluntary tourism activities in Cambodia.
In order to increase the benefits of this award, the Ministry of Tourism plans to set up an Annual Photo Contest Program for tourist visiting Cambodia under the “Secret Trail of Cambodia” Program, which can be the tourists’ selfie photo or tourist destination photo contest in order to attract and promote the online promotion on Facebook, which is a digital marketing and promotion and to encourage to further love and conserve our natural and cultural heritage.
Moreover, the Ministry of Tourism will launch the Tourism Mobile App soon.
To support the “Best Hospitality” Contest Movement, while this movement is dependent on the involvement of people “People-Based Approach”, the Ministry of Tourism will create a training and best hospitality supporting program, named as “My Service, Your Smile” by encouraging all relevant stakeholders, including public institutions and private sector to make cooperation and develop the Best Hospitality training programs for officials, youth, and their staffs, who interact directly with customers and tourists (including beers and wedding ceremony supporting staffs.. etc.).
Meanwhile, to make this program successful, it requires the support and sponsors from the relevant stakeholders, private vocational training schools for the preparation of this training course.
In order to ensure the principle of transparency, the provision of services with honesty, not fraudulent to clients and visitors, the Ministry of Tourism
encourages local tourism businesses, relevant institutions, and private sector to set up a Code of Ethics for managing its employees to ensure the provision of professional and honest services.
So far, the Ministry of Tourism has set up the Code of Ethics and Code of Conduct for tour guides and already established a system of monitoring the implementation of this professional, and will continue to inspire and help other areas to set up this Code of Ethics.
– Highly Respectful Samdech Techo Prime Minister!
– Excellencies, Lok Chumteavs, Ladies and Gentlemen!
I have a great honor to respectfully inform that this celebration was attended by the relevant competent authorities, ministries and institutions, tour operators, youth, national and international organizations, and embassies with a total of 1,000 people.
I would like to seize this opportunity, on behalf of the Ministry of Tourism, to express my profound gratitude to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia for usually paying high attention to leading and encouraging Cambodian tourism development with sustainability and responsibility, especially supporting the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality”.
On behalf of the Ministry of Tourism, I would like to deeply thank H.E. Dr. Prof. Anton Caragea, President of the European Council on Tourism and Trade, and his colleagues for awarding the awards of “Cambodia-World Best Tourist Destination for 2016, and Cambodia-Favorite Cultural Destination for 2016”, and the European Tourism Academy through Dr. Mircea Constantinescu, President of the European Tourism Academy for unanimously electing Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy.
Last but not least, on behalf of the entire ceremony, and myself, I would like to respectfully wish Samdech Techo Prime Minister and Lok Chumteavs Kittipritbandit and their families healthy, wisdom, and strength in order to lead and develop Cambodia towards prosperity and happiness for the people.
Finally, May I wish Samdech, Excellencies, Lok Chumteavs, Ladies and Gentlemen the four gems of Buddhist Blessings: Longevity, Nobility, Health, and Strength.
A special and attractive new edition of European Journal of Tourism and Trade was unveiled comprising from the World Brest Tourist Destination: Cambodia on the spot reports and photo dossiers to the latest fragrance and perfumes conquering the world to personalities like Jean Pierre Grivory creator of Salvador Dali inspired DALI HAUTE PARFUMERIE.
Prime Minister HUN SEN succeeded in obtaining for the Kingdom of Cambodia the coveted title of WORLD BEST TOURIST DESTINATION
WORLD TOURISM NEWS FROM EUROPEAN COUNCIL ON TOURISM AND TRADE 
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