PHNOM PENH IS INSCRIBED ON THE COVETED LIST OF WORLD CAPITAL`S OF CULTURE AND TOURISM

In our opinion, your cultured city had registered tremendous achievements in developing tourism infrastructure and facilities and in placing in the limelight, in a sustainable and environmentally friendly manner, the cultural, historical and tourism patrimony of PHNOM PENH.

Your capital-city legacy and tourism potential must be recognized and used in fruition of Kingdom of Cambodia `s international prestige and economic development.

 

These are the words penned by H.E. President of The European Council on Tourism and Trade Professor Dr. Anton Caragea to H.E. Academician Prime Minister of Cambodia H.E. HUN SEN  in the letter announcing PHNOM PENH as the WORLD CAPITAL OF CULTURE AND TOURISM on a public ceremony on November 27, 2017 in the presence of over 1.000 guests and diplomatic corps. 

 

PHNOM PENH receives the official registration documents as a WORLD CAPITAL OF CULTURE AND TOURISM.

On December 9, 2017 the official handover ceremony of the title of WORLD CAPITAL OF CULTURE AND TOURISM for PHNOM PENH will take place and the humanity legacy will be richer with another stellar name: Phnom Penh .  

 

The 2017 General Assembly of European Council on Tourism and Trade -ECTT has gathered in an all-encompassing manifestation the leaders of world tourism, parliamentarians members of Parliamentary Assembly for Sustainable Development Goals, representatives of OSCE Bucharest Conference, Eurasia Conference and diplomatic corps accredited to European Council on Tourism and Trade.

President of world institution European Council on Tourism and Trade, Professor Dr. Anton Caragea (in the center) with Academician Mircea Constantinescu-European Tourism Academy (right) and Ambassadors from China PR, Philippines, Jordan, Turkey (left). 

 

President of world institution of European Council on Tourism and Trade, Professor Dr. Anton Caragea presented to his guests the achievements of ECTT at the helm of global tourism: creating and launching the tourism and sustainable development goals program, starting the global recognition program for GLOBAL AMBASSADORS FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS, supporting growth and employment across the world with more than 100.000 jobs created by ECTT exertions and supporting humanitarian activity and investments in vulnerable corners of the world by tourism related programs.

ECTT has fulfilled for another year his mandate to offer KNOWLEDGE TO LEAD THE WORLD for a better future concluded President Dr. Anton Caragea in his welcoming message to the delegates.

Professor Dr. Anton Caragea (in the center) surrounded by ECTT President Office team: Academician Mircea Constantinescu (left), Chairman Mihai Prundianu and rest of the team(to the right).

 

The main items of the ECTT Agenda for 2017 where focused around boosting the regional cooperation, layout plans for visa facilitation and the better promotion of European and world tourism.

On July 28, 2017 the session was destined to plenary works and on July 29 in a relaxed atmosphere, the General Assembly of the European Council on Tourism and Trade (ECTT), has taken under consideration the list of candidates for WORLD CAPITAL OF CULTURE AND TOURISM and WORLD BEST TOURIST DESTINATION for 2017.

 

Professor Dr. Anton Caragea and the team of ECTT President Office and Ambassadors awaiting the name of WORLD CAPITAL OF CULTURE AND TOURISM. 

 

Before entering into the details the voting members decided to entrust to Professor Dr. Anton Caragea and the team of ECTT President Office the mandate to select for 2017 and 2018 the WORLD CAPITAL OF CULTURE AND TOURISM winners in accordance with the world tourism institute ECTT status and bylaws.

 

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TIMELINE FOR WORLD CAPITAL OF CULTURE AND TOURISM

28 July 2017 -THE GENERAL ASSEMBLY OF EUROPEAN COUNCIL ON TOURISM AND TRADE

29 July 2017 – the decision to select PHNOM PENH as WORLD CAPITAL OF CULTURE AND TOURISM

27 November 2017 – the signing of the OFFICIAL DECREE FOR PHNOM PENH – WORLD CAPITAL OF CULTURE AND TOURISM

9 December 2017 the start of the ceremonies for PHNOM PENH – WORLD CAPITAL OF CULTURE AND TOURISM

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The full power in selecting the world most important cultural designation for the above mentioned period was delegated to the authority of the ECTT President Professor Dr. Anton Caragea.

 

After receiving the results of vote from Presidential adviser Mr. Gabriel Rasvan , H.E. President Professor Dr. Anton Caragea announced his decision to bestow the highest cultural nomination to the city of PHNOM PENH, the capital of Kingdom of Cambodia.

The WORLD CAPITAL OF CULTURE AND TOURISM status for Phnom Penh will bring the inscription of the city as a cultural and patrimony hub of global significance and will also entice the city role as a part of the AGENDA FOR HUMANITY UN program and as a center for the implementation of sustainable development goals in the country and in the region.

 

President Dr. Anton Caragea lauded the Kingdom of Cambodia role in global fostering of tourism development, growth and economic development and in becoming a world model of SDG implementation.

Phnom Penh is practically littered with religious monuments, with incredible cultural artifacts with a beaming historical patrimony spanning for over 600 years and encompassing from Angkor type architectures and temples to colonial typical quarters all enveloped in a recent magnificent development.

 

The proposal of ECTT leader was approved by acclamation`s by all present on the venue and the office of the President of European Council on Tourism and Trade being empowered to make the necessary actions to bring to fruition the decision to inscribe PHNOM PENH as a WORLD CAPITAL OF CULTURE AND TOURISM awardee.

On December 9th, 2017 the Kingdom of Cambodia will officially receive the WORLD CAPITAL OF CULTURE AND TOURISM status, concluded the proceedings the President of European Council on Tourism and Trade, Professor Dr. Anton Caragea.

 

 

 

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♦ In carving up the World Capital of Culture and Tourism Program 11 years ago, European Tourism Academy and European Council on Tourism and Trade (ECTT) set for themselves the ambitious task of establishing a world list of cities and regions that are encompassing the legacy of humanity, that are harboring traditions and costumes unique or hosting natural treasures considered to be of outstanding and universal value.

 

♦ The WORLD CAPITAL OF CULTURE AND TOURISM is today a registered program for the advancement of Sustainable development Goals, is a registered program of PARLIAMENTARY ASSEMBLY FOR UN Sustainable Development Goals and is the instrument recommended for fulfilling each country commitment to the Agenda of Humanity.

WHY IS PHNOM PENH THE NEW WORLD CAPITAL OF CULTURE AND TOURISM?

Phnom Penh the recently nominated WORLD CAPITAL OF CULTURE AND TOURISM is known on the world as the Gem of Asia, The city of waters and the capital of The Kingdom of Wonders: Cambodia, all are rightly deserved appellative`s and as academician Mircea Constantinescu pointed out of WORLD TOURISM AWARDS CEREMONY:

 

Independence Square and Monument: the heart of PHNOM PENH.

 

It is a city that it embraces with warmth and gentle attention the soul of the travelers and it’s the real gate to Asia and the unique gem that shines over us with the light of culture and distinction. I also take this moment to congratulate the Ministry of tourism on the initiative to create a special walking riverine prospect offering for tourists the opportunity to stroll around the banks of the famous Mekong.

 

But what are the cities landmarks and festivals and the true heart of the WORLD CAPITAL OF CULTURE AND TOURISM?

 

Wat Ounalom, the heart of Cambodian buddhism and a must see in any itinerary in the World Capital of Culture and Tourism – Phnom Penh.

 

PHNOM PENH is such a generous area: encompassing the natural setting provided by the confluence of three rivers: the mighty Mekong, the Bassac and the great Tonle Sap, the world unique river that is flowing upwards the stream for six months a year.

 

This perfect natural landscape has becoming the setting of a rich cultural city that encompasses religious monuments and heritage treasures like: Wat Ounalom, the 1443 shrine build for a sacred hair of the Buddha and considered the seat of Cambodian Buddhism who will celebrate 575 of continuously and interrupted religious activities.

Another landmark is the famous Wat Phnom, built in 1372 and restored or reconstructed in 1434, 1806, 1894 and 1926 and has become a symbol of the capital city Phnom Penh and regularly used for prayer, small offerings, and meditation.

It is a specially charged place connected with the legendary figure of grandmother Penh and from 15th century King Ponhea Yat built the capital in Phnom Penh around this sacred mountain used for keeping the cremated ash of the King.

 

The mountain of Wat Phnom has been transformed in the last 700 years in a place that is uniting Buddhist statues of the Angkorean era with art crafts from the medieval and modern area and also a royal necropolis hosting the stupas for keeping cremated ash of the Royal families.

Other religious places and cultural landmarks are Wat Langka who is reputedly one of Phnom Penh’s five original Wats (1422).

Established as a sanctuary for the Holy Writings and a meeting place for Cambodian and Sri Lankan monks, the Wat was named in honor of these meetings.

Wat Botum Padei also one of the oldest religious buildings still in use in the city from 1422 and is compound is crowded with ornate and colorful stupas, including the towering ‘Buddha’s Relic Stupa.

Wat Koh another one of the city’s five original Wats, established in the early 15th century and Wat Neak Kravorn situated in a perfect picturesque skyline of Boeung Kak lake.

 

PHNOM PENH is not only the seat of rich cultural and religious objectives but is also presenting a long list of tourism centers from the famed Russian Market, Old Market, Central Market, Night Market and a large array of traditional markets, to the incredible riches of National Museum having on display more than 5,000 works of art, ranging from the 7th to the 13th century.

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Treasures include sculptures, 19th-century dance costumes, royal barges and palanquins.

 

We have to note also in the panorama of the incredible cultural potential of Phnom Penh the fact that: NATIONAL MUSEUM OF CAMBODIA was voted as a WORLD`S FAVORITE MUSEUM for the incredible treasures encompassing more than 14.00 priceless artifacts and for the perfect ways that are displayed and imbuing the visitors with the message of culture.

Royal Palace in Phnom Penh is a must see for any Asian traveler as it is the symbol of the imperial power of the Kingdom of Cambodia and the residence of the royal family.

In Khmer language, the full name of Royal Palace of Phnom Penh is Preah Barom Reachea Vaeng Chaktomuk. The modern Royal Palace was designed by a famous French engineer, dating back to the end of the 19th century.

The resplendent and magnificent Royal Palace is the typical Cambodia building, situated in the east of Phnom Penh and facing the confluence of Mekong River and Tonle Sap River.

It is a magnificent building with golden roof and yellow walls surrounding it, consisting of over 20 palaces of various sizes, such as the golden palace, the silver palace and the treasure palace with exquisite reliefs on the winding corridors.

The treasure palace is inside the golden palace, displaying precious treasures.

Among all the buildings in the palace, the silver palace is the most gorgeous one, whose ground is paved with over 4,700 silver bricks.

In the palace, there is also a natural jade Buddha statue with the height of about 60 centimeters, regarding as the national treasure of Cambodia. It is also the holy land for the Buddhist devotions of the successive kings.

Phnom Penh is far from being just a huge open-air repository of temples, stupas, palaces and incredible museums it is also a place where the energy of his peoples is channeled into huge celebrations like Moon Festival, Water Festival, Royal Ploughing Day, Khmer New Year or famed Buddha Day-Visakh Bochea Day.

 

MEKONG ISLAND (KOH DACH)

If you wish to take a break from the hustle and bustle of Phnom Penh and venture into a world of peace and tranquility, then a visit to Mekong Island about 15km north of the city centre will be just right for you.

 

Bounded by views of rice paddies, vegetable farms and fruit orchards, Mekong Island not only serves as a venue for an enjoyable day trip or picnic but also enables you to experience the country’s authentic culture at its best.

This island occupies an area of about ten hectares of land and is one of the prominent centers of traditional handicrafts in Cambodia, with artisans engaged in silk weaving, pottery, woodcarving and dyeing in its villages.

Phnom Penh is waiting the travelers, tourists and all those who want to experience the true charm of Asia and the magic of a World Capital of Culture and Tourism with the open doors.

 

Come and discover the magic of Mekong, come and find your true city of love: Phnom Penh!

CAMBODIA`S NATIONAL MUSEUM IS NO. 1# ON WORLD MUSEUM`S LIST

Cambodia succeeds one more time to shine on world cultural stage as the National Museum from Phnom Penh gets on the list of World`s Favorite Museums.

 

National Museum of Cambodia is named for the second year as World`s Favourite Museum.

 

With over 1 million visitors per year and over 14.000 objects and artifacts, the museum takes a leading role in the world of culture and has received a host of world dignitaries in the last years when the Museum has become a symbol of Cambodia’s recent renaissance.

 

The history of the National Museum of Cambodia goes back to the early 20th century.

 It was inaugurated on 13 April 1920, under the patronage of King Sisowath and is home to one of the world’s greatest collections of Khmer cultural artifacts including sculpture, ceramics and ethnographic objects from the prehistoric, pre-Angkorian, Angkorian and post-Angkorian periods.

 

King Sisowath statue adorns the center of Phnom Penh.

He was the creator of National Museum of Cambodia.

  The Museum promotes awareness, understanding and appreciation of Cambodia‘s heritage through the presentation, conservation, safekeeping, interpretation and acquisition of Cambodian cultural material.

 

It aims to educate and inspire its visitors with a humongous collection of huge Buddhas, Vishnu`s, and Shiva’s, cryptic and poetic inscription fragments, intimidating weaponry, and elegant vases.

The museum carries a remarkably thorough vision of Cambodia’s art, from the pre-history to the post-Angkor periods.

 

Angkor period statues: the main highlight of the National Museum of Cambodia.

 

Not only the large art collections or the valuable patrimony had made the museum to top the list of world`s museums, but also the educational trail offered to visitors was taken into consideration as is offering the opportunity to delve into history, to be affordable and effortless and helping visitors to understand, contemplate and relax at the same time.

On November 24, 2017, on the function of the official signing of the 2017 World Tourism, Culture and Travel Awards, Professor Dr. Anton Caragea announced the NATIONAL MUSEUM OF PHNOM PENH is recognized as a WORLD`S FAVORITE MUSEUM for a second year in a row for his priceless artifacts and outstanding contribution to the human civilization understanding.

 

In 2016 the NATIONAL MUSEUM OF  CAMBODIA received the visits of ASEAN delegates, European Union delegates, who praised the outstanding humanity’s legacy of  Kingdom of Cambodia and of the European Council on Tourism and Trade delegates led by President Anton Caragea.

CAMBODIA LEAD`S THE WORLD DEVELOPMENT BY EXAMPLE- PRIME MINISTER HUN SEN

The Kingdom of Cambodia is taken a central stage in promoting ecotourism as a source of sustainable tourism and development and rapidly becoming a world model in this regard.

 

On November 7, 2017, Cambodia`s Prime Minister Hun Sen approved the establishment of a new inter-ministerial task force that will work to develop and manage community-based ecotourism locations in a bid to find sustainable ways to draw tourists to destinations across the Kingdom.

 

Academician HUN SEN, Samdech Akka Moha Sena Padei Techo, Prime Minister of Cambodia has transformed his country in a world development center.

 

Minister of Tourism, Thong Khon will be the president of the new task force, while Minister of Environment, Say Sam Al and Minister of Agriculture, Veng Sokhon will act as deputy presidents.

Sokhon said that the task force was formed to ensure that the relevant ministries work together in developing community-based ecotourism locations while allowing them also evaluate each other’s performance to achieve effective results.

“The new task force will promote ecotourism and we will select potential communities to help promote the incomes for people living there,” he said, adding that the government has already defined 516 fishing communities, 477 freshwater communities and 540 forest communities that could get ecotourism status.

“We will work together as a team to select the potential communities and help develop the infrastructure needed in order for tourists to access them,” he said. “We also want to help promote awareness in these communities on how they can provide quality services to tourists while teaching them how to manage their finances.”

 

Minister of Tourism of Cambodia: THONG KHON will be en-charged in the new push for ecotourism.

Ambassador Tiberius Puiu, from world tourism institution of European Council on Tourism and Trade, offered lauds to the decision which is describing as a moment that is placing Cambodia at the front line of sustainable, no-polluting tourism development  and it is another wise and far-reaching decision that will foster the country as a world model and as the most interesting destination in Asia.

Say Sam Al – Minister of Ministry of Environment of Cambodia.

He added that the task force was already looking at identifying communities in the provinces of Koh Kong, Kampong Thom, Oddar Meanchey, Preah Vihear, Stung Treng, Rattanakiri and Mondulkiri.

CHAIRMAN MIHAI PRUNDIANU BESTOW 2017 INTERNATIONAL QUALITY AWARD IN FASHION TO GENTLEMEN`S CORNER

European Council on Tourism and Trade Chairman Mr. Mihai Prundianu is responsible yearly for the implementation of the European and worldwide programme supporting the economic empowerment and offering accolades to the top-notch European fashion creators.

 

On November 8, 2017 in a public ceremony he entrusted the official paraphernalia to Mr. Sorin Preda, the Chairman of GENTLEMEN`S CORNER in the presence of H.E. Ambassador Anton Caragea, European Council on Tourism and Trade President.

 

 

European Council on Tourism and Trade continues his mission to promote, protect and develop the European luxury and style industry as an intricate part of his agenda to promote the European continent as the point of reference in high class and world leisure and luxury market.

 

European legacy is incorporating fashion and luxury as a result of a long centuries-old tradition and we have to support European creators and fashion promoters at the center of world attention.

 

To this aim in mind, the European Council on Tourism and Trade President Professor Dr. Anton Caragea carved out the INTERNATIONAL QUALITY Fashion Award as an annual celebration of fashion excellence, recognizing the exceptional individuals and brands that have made remarkable contributions to the global industry.

 

Venezuela`s Ambassador H.E. Victor R. Carazo, D.R. of Congo Information Minister, Mr. Sorin Preda- GENTLEMEN`S CORNER Director, European Council on Tourism and Trade President H.E. Professor Dr. ANTON CARAGEA, European Council on Tourism and Trade Director Mr. Pavel Avramoiu and Mr. Mihai Prundianu- President of  European-Japonia Business Council and Europe -Laos Business Council (from left to right). 

 

 

Each year the European producers crowned with the INTERNATIONAL QUALITY AWARD will be promoted and placed in the limelight by European diplomatic and commercial missions across the world and portrayed as the fashion representatives of Europe.

 

European Council on Tourism and Trade Chairman Mr. Mihai Prundianu is responsible yearly for the implementation of the European and worldwide programme supporting the economic empowerment and offering accolades to the top-notch European fashion creators.

 

Academician Mircea Constantinescu accompaniyeng ECTT Chairman Mihai Prundianu and Sorin Preda, manager of GENTLEMEN`s CORNER and Minister of Information of Democratic Republic of Congo (R-L)

In 2017 the European Council on Tourism and Trade decision was to bestow the INTERNATIONAL QUALITY AWARD for Gentlemen`s Corner, the no.1 creator of fashion and elegance in Europe.

 

The Council decision to entrust the 2017 INTERNATIONAL QUALITY AWARD for GENTLEMEN`S CORNER outlines that their fashion creations are succeeding blending, in a perfect manner, the best European textiles and fabrics.

 

European Academy Director Professor Mircea Constantinescu scrutinise GENTLEMEN`S CORNER in the company of Mr. Sorin Preda, manager (up) and Venezuela`s Ambassador H.E. Victor Carazo (down).

 

These are coming from household names like: Vitale Barberis Canonico and Lanificio Cerruti for suits, Cotonificio Albini Italy and Tessitura Monti Italy for shirts, Como silk for ties and Toscana leather for leather products all coupled with famous vicuna wool from Peru and doubled by the craftsmanship of  GENTLEMEN`S CORNER fashion creators.

 

Following this international recognition GENTLEMEN`S CORNER  establishes himself as the unique European company added to a selective list of luxury products  representative for European quality and tradition encompassing the most cherished perfumes created by Salvador Dali – DALI HAUTE PARFUMERIE, French champagne or  famous Armagnac and from today the elegant and trendy fashion carved by GENTLEMEN`S CORNER creators.

From the start Mr. Sorin Preda, GENTLEMEN`S CORNER  manager envisioned  as his primary target: to recreate the unique charm of the classic fashion on the  market and to provoke with new and daring collections and to build a team of elegance and fashion advisers in order to imbued the fashion with the latest tendencies in men`s fashion while keeping to the letter the tailoring golden rules.

 

Recently GENTLEMEN`S CORNER  has taken the limelight with the presentation on the market with the stain resistant shirts, tailored from a special treated cotton, respecting all the European norms and in the meantime a special cotton, extra fine that is allowing the body to breath and enjoying in the same time special characteristics like remarkable stain and perspiration resistance.

 

The ceremony for 2017 INTERNATIONAL QUALITY AWARD  offered to the tailors of elegance and charm from GENTLEMEN`S CORNER has taken place in the presence of the diplomatic corps accredited to European Council on Tourism and Trade and was graced with the presence of ECTT President Professor Dr. Anton Caragea, European Academy Director Professor Mircea Constantinescu and other high ranking European officials.

 

With this ceremony, the international fashion community honors the best and brightest in fashion and style under and honors companies and individuals in the world fashion industry that made a positive impact on world communities and has improved the welfare of others.

 

For supplementary details, orders or an appointment with experts and tailors from  GENTLEMEN`S CORNER, it is all just a click away: 

DALI HAUTE PARFUMERIE LAUNCHES THE DALIGRAMME COLLECTION. BASED ON A IMMORTAL LOVE STORY

Recently the world renowned DALI HAUTE PARFUMERIE launched a new perfume collection inspired by the perennial love story between Gala and Salvador Dali, a love story that will become iconic for XXI century passions and now will become the launching point for a new legendary perfume:  DALIGRAMME COLLECTION.

 

The five compositions of the Daligramme collection are named:  Ma Flamme, Ma Muse, Ma Vie, Ma Reine, Ma Force and signed by four talented perfumers: Mathilde Bijaoui, Amélie Bourgeois, Alexandra Carlin and Véronique Nyberg.

As all the creation of the famous DALI HAUTE PARFUMERIE we cannot but fall in love with the powerful cocktails of aromas, fragrances and the fabulous stories behind all this perfumes destined to conquer the imagination of all who think as Salvador Dali once that life must be lived and dreamed .

Here are the stories behind all these perfumes as the creators of the new line of  DALIGRAMME COLLECTION envisioned.

MA FLAMME

MA FLAMME is an animalistic perfume, a sensual and burning amber, in the image of their passionate love. The spiciness of bergamot contrasts with the aromatic vapors of absinthe and Russian sage, both sweet and herbaceous. The voluptuous amber with the red rose from Turkey, symbol of passionate love combine in perfect harmony orchestrated by the richness of the base, where the velvety and captivating tones of the carnal suede ally with the character of the essence of cistus declared Alexandra Carlin, the perfumer of the Ma Flamme.

MA MUSE

“In this composition full of emotion, the heliotrope, with powdered and almondy accents, teases the senses with delight… At the same time solar and caressing, Ma Muse is incarnated by three splendid white flowers: the bewitching and arousing tuberose, velvety jasmine and the inspiring and sensual vanilla orchid. And then, Gala being a leading woman,I interpreted this facet of her personality with carnation, a flower with personality with its slightly leathery and addictive notes. A radiant and warm wake that resonates like a promise of happiness.” – explained by Amélie Bourgeois, the perfumer of the Ma Muse composition.

MA VIE

I imagined Ma Vie as a perfume of seduction towards which one would always want to return, as if caught in its own trap. I imagined Ma Vie as a perfume of seduction towards which one would always want to return, as if caught in its own trap. absolute, fiery and passionately united to the lily. And because their love was not ordinary, I added an unexpected touch of Jungle Essence™ hazelnut that shakes up the patchouli leaves and reinforces the addiction. A fragrance with an elegant, mysterious, and wonderfully seductive trail.” – Mathilde Bijaoui,the perfumer of the MA VIE.

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MA REINE 

To compose Ma Reine, I thought of a woman of power, with an audacious and impetuous personality, a great lover.

I interpreted the sharp side with the spiciness of the bergamot which echoes the pink berries. But this woman is also a ravishing queen, very seductive.

A heart of jasmine sambac absolute takes over and overwhelms all the senses. The jasmine, ‘queen of flowers’ in Indian, leads the ball adorned with the scent of iris absolute and orange blossom. The roundness of vanilla notes forms an enveloping cocoon. A sensual and voluptuous perfume, a prelude to an irresistible desire…” – Mathilde Bijaoui, the perfumer of the MA REINE.

 

MA FORCE

I was inspired by the almost mystical power of Gala that shaped Dalí. I imagined a fragrance in which to draw strength, to create, affirm and fulfill oneself.

The energetic petitgrain, along with elemi essence and the powerful Jungle Essence TM black pepper provide energy and freshness. Jasmine absolute notes vibrate in unison with incense and heliotrope flower to form a powerful and sensual heart.

The voluptuous amber, the woods of oud and sandalwood give the fragrance a mysterious aura. A fragrance with magnetic scents that leaves no one indifferent” – Véronique Nyberg, the perfumer of the MA FORCE.