After earlier this year being nominated the World Favourite Perfume, the perfume industry is proud to be reconnected with perfume role in history and culture, from ancient Egypt, where perfume was recognized as the gift of Gods and Pharaoh’s and inscribed on pyramids walls to ancient Rome to our days.
The first mentions of perfume appear on Ancient Egypt where perfume was used for God`s and Pharaohs alike.
On this occasion, Dali Haute Parfumerie was recognized as an intricate part of the perfume world history receiving INTERNATIONAL QUALITY AWARD for his determinant role in promoting research and development on the cosmetic and fragrance industry on a world level.
In 2017 DALI HAUTE PARFUMERIE has launched a series of Salvador Dali inspired perfumes and art works.
For the first five Eaux de perfume symbols were chosen which Dali appreciated and widely used: an eye (Regard Scintillant de Mille Beautes), butterfly (Voyage Onirique du Papillon de Vie), goblet (Calice de la Seduction Eternelle), hand (Melodie du Cygne de la Main) and the clock (Fluidite du Temps Imaginaire).
Another reason for being awarded THE INTERNATIONAL QUALITY AWARD was the company perfect Corporate Social Responsibility strategy that made the name of Dali Haute Parfumerie a recognised identity brand that supported diplomatic activities, Europe image and cultural potential, placing the name of Salvador Dali one more time in the spot light as a cultural creator and intricate part of Europe and world potential.
COFINLUXE President, JEAN PIERRE GRIVORY is celebrating a string of victories: WORLD FAVOURITE PERFUME designation and now INTERNATIONAL QUALITY AWARD for 2017 accolade.
On the rostrum of Perfume, History conference was highlighted the creative potential of DALI HAUTE PARFUMERIE creator and imagination driving force behind this success namely Mr. Jean Pierre Grivory.
President Jean-Pierre Grivory, creator of Cofinluxe, a house hold name in French perfume industry for more than three decades, is the driving force of the new experiment shaping the future of perfume industry: uniting art and perfume craftsmanship in order to create long-lasting products celebrated across the world.
Alberto Morillas, the famed perfume maker of DALI HAUTE PARFUMERIE
Salvador Dali creations, France cultural prowess and DALI HAUTE PARFUMERIE where the main landmarks of 2017 EUROPE DAY celebrations showing the vitality and the power that Europe has still in attracting and influencing billions of peoples around the world.
On the occasion of Europe Day 2017, France has received a new recognition as the center of world culture and lifestyle with the title of CREATOR OF WORLD FAVORITE PERFUME being saliently ascribed to DALI HAUTE PARFUMERIE.
The Perfume is from 17th century onwards an intricate part of European culture and must be inscribed as a part of tourism development as tourists are attracted by magic places where perfume is made and by perfume artists.
Dali Haute Parfumerie has just being honored with the title of World Favorite Perfume for 2017, in appreciation of his original interpretation of exceptional jewels created by Salvador Dali from which aroused the inspiration for creating unique perfumes, carved by the world famous perfume maker: Alberto Morillas.
Dali Haute Parfumerie has being inspired by the jewels collections created by the artist and now the exceptional perfume bottles are transformed in works of art, the jewels on the cap have to be preserved and kept in house for generations to come.
A visionary decision that ascribed DALI HAUTE PARFUMERIE on the road to universal recognition and success. Having your own signed Salvador Dali perfume in your house is without doubt the greatest gift that Dali Haute Parfumerie is offering to the aficionados of high end perfumes.
But the magic doesn’t stop at the bottle!
The perfume bottles of Dali Haute Parfumerie are the chalice that is protecting the fragrances carved by one of the world`s best perfume artists, fragrances that will invite you on a voyage across the essences of life.
Inside every Dali Haute Parfumerie fragrance you will find the rarest raw materials and substances in the perfume industry ranging from: absolute ambrette, orange blossom absolute, musk, patchouli of Indonesia, ylang-ylang, so many natural aromas and essences that will instantly transport you in a oneiric voyage.
In the official letter penned for Mr. Jean-Pierre Grivory, President Director General of COFINLUXE (the parent company of Dali Haute Perfumerie)on May 9, 2017, on Europe Day and announcing Dali Haute Parfumerie as World Favorite Perfume in 2017 is noted that:
«Starting today DALI HAUTE PARFUMERIE is receiving the precious recognition of quality for cosmetics and perfume’s industry and a sign of trust on international markets as the WORLD FAVORITE PERFUME FOR 2017.
On May 9, on the EUROPE DAY, when we are celebrating the values of our continent and all that our peoples are producing and in the presence of diplomatic corps accredited to our institution we have publicly signed the decree conferring the official title of WORLD FAVORITE PERFUME FOR 2017 to DALI HAUTE PARFUMERIE.
From today DALI HAUTE PARFUMERIE fragrances will be used for protocol gifts, product tasting, for brand presentations, for international delegations and international events related to tourism, trade and diplomacy across the world, promoting Europe industriousness, innovation spirit and cultural prowess.
European Council on Tourism and Trade proudly crowned Dali Haute Parfumerie for the unique and astute spirit of promoting the European, but also universal values of Salvador Dali creations and encapsulating in his perfumes the French spirit, the European culture and the magic of a great perfume artist Alberto Morillas».