Celebration of Europe: Europe Day Reception

Building on a successful cooperation on last year’s Europe Day, the European Tourism Academy supported the EUROPEAN COUNCIL ON TOURISM AND TRADE(ECTT) to organize the Europe Day on Tuesday , 9 May 2017.

The reception was attended by over 1000 people from including prominent guests such as government representatives, diplomatic corps in Bucharest, business leaders, academia, and the media. On this occasion Professor Dr. Anton Caragea, Council President   had welcomed the visitors to the event with a powerful speech:

Honourable Ministers,

Honourable Members of Parliament,

Excellencies, Members of the Diplomatic Corps,

Colleagues, fellow Europeans and friends of Europe,

Ladies and gentlemen,

Namaste, Salam Alaykum, Good evening, Bonsoir, and a very warm welcome to you all to the 2017 Europe Day celebrations.

First, I would like to express my gratitude to Academicians Mircea Constantinescu and Ionut Costea, Directors of EUROPEAN TOURISM ACADEMY, for kindly agreeing to make available this splendid hall for today’s gathering.

We thought that this year it would be great to bring Europe closer to academicians and professionals and leaders of all walks of life, and to hold our celebrations in this excellent establishment.

Thank you very much to everyone who has worked so hard to make this happen.

Today, 9 May, is Europe Day.

 On this day in 1950 Robert Schuman, the French Foreign Minister, called on the nations of Europe to unite and make war on our continent unthinkable.

His message of peace and unity is as relevant as ever.

 The dreams of our founding fathers have become a reality, and Europeans live together in peace and prosperity, bound together by principles of democracy and human rights.

Yet, as anyone who follows international news knows, the European Union faces considerable challenges, and I do not want to gloss over these.

But despite all our difficulties the Europe represents the most successful process of regional integration, and remains the richest continent in the world.

In no other place is there so much freedom – freedom to speak our mind, freedom to move, freedom to pray and not to pray, freedom to love, freedom to vote and freedom to choose our own destiny.

Everywhere in the world Europe is a major trading partner, a major investor and we are proudly launching here BEST OF EUROPE/BEST OF WORLD program.


Climate change is another example of Europe prowess and a dear subject to myself as Ambassador for World Protected Areas .

On 22 April 2016, 175 countries signed the Paris Agreement in New York. Fifteen countries deposited their instruments of ratification on the same day sending a signal to the international community on the paramount importance of the implementation of the Agreement.

Our Ambassador office is committed to continue to work closely with all the nations on climate change, not only alongside it in international negotiations, but also as a key partner – providing support for mitigation and adjusting, and on the implementation of the Paris Agreement – the next big challenge.

Excellencies, ladies and gentlemen,

I want to welcome you this evening not only to the Europe Day Reception, but also to our exhibition showcasing our engagement in tourism, trade and development across the world.

With WORLD BEST TOURIST DESTINATION and WORLD CAPITAL OF CULTURE AND TOURISM programs we succeeded in the last ten years to bring over 6 billion euro investments in tourism, development and growth sector in Africa and Asia and we created more than 100.000 jobs in tertiary sectors of all the countries that have being supported by EUROPEAN COUNCIL ON TOURISM AND TRADE and EUROPEAN TOURISM ACADEMY programs.

 I would like to thank all our development implementing partners for their contributions to the exhibition and for their efforts.

I hope that everyone will take time to discover the breadth and depth of the EUROPEAN COUNCIL ON TOURISM AND TRADE co-operation with developing world.


I would like to express my gratitude in particular to key partners of ours in this day, as DALI HAUTE PARFUMERIE who offered you not only wonderful gifts but provided you with a symbol of what Europe stand`s for culture like Salvador Dali works and the joy of living embodied by wonderful perfumes and also a word of gratitude to our European Diplomatic Wine`s partners like HOUSE OF PANCIU who unveiled for you the best European sparkling wines and HOUSE OF WINES COTNARI who had offered you the gift of incredible European wines.

A word of gratitude to the 23 masters of pastry and cakes, who created the incredible cakes that we will taste tonight.

I will no longer stay between you and the incredible cake awaiting us!

Excellencies, Ladies and Gentlemen,

Happy Europe Day!

Bbahut Dhanyawad, Shukran, Merci beaucoup, Thank you, Danke.”



On 12th of July 2015, the European Council on Tourism and Trade delegation landed in Hawassa, for a short stay in the city of diversity, as the capital of South Nations, Nationalities and Peoples Regional State is widely known.

Hawassa City of Diversity

Hawassa-the perfect destination of the Southern Ethiopia

At the arrival rostrum the high guests where welcome with a wonderful display of hospitality by Mrs. Almaz Beyero-Head of the local Bureau for Culture and Tourism and members of the tourism department and local mass media. The delegation enjoyed a tour of Haile Resort on the outskirts of the city, a boat ride on Hawassa Lake and a tour of the city landmarks with a special lay over at Sidama Nation Tower-Sidamu Summuda. On the occasion of the visit of European tourism body delegation Mrs. Almaz Beyero presented a welcoming speech destined to present the city tourists attractions and to lure more prospective tourists to the city.

We present the full speech of Hawassa Tourism and Culture Office Head:


  Your Excellency Professor Anton Caragea President of European Council for Tourism and Trade       

Distinguished Members of the European Union Tourism and Trade Council,

Your Excellency Ato Amin Abdulkadir, Minister of Culture and Tourism of the Federal Democratic Republic of Ethiopia       

Distinguished Guests, Ladies and Gentlemen,

On behalf of the South Nations, Nationalities and Peoples Regional State, on behalf of the People of the Region, and on my own behalf, I would like to take this opportunity to warmly welcome you all to our region.

The region is one of the nine national regional states of Ethiopia.

Our region encompasses diversified nations and nationalities, variety of land features and water bodies, and a wide range of Ecosystems.

It is home for 56 nations and nationalities that speak more than 50 languages categorized under four language groups.

These nations and nationalities have characteristic cultural values and an outstanding cultural performance that can attract the feelings of any outsider.  Moreover, our diversity is exceptional by being our beauty and the power of our unity.

Mrs. Almaz Beyero-Head of Bureau for Culture and Tourism of SNNPRS

Mrs. Almaz Beyero-Head of the local Bureau for Culture and Tourism outlines the Hawassa city precious tourism patrimony.


Geographically, the region is situated in southern half of the country very close to the international boundary, Kenya and South Sudan. The Great East African Rift valley, the prominent geographic feature of the region, is the home of more than four lakes that are accountable for enormous aquatic diversity. The significant altitudinal variation and consequent climatic variation of the region results in ecological diversity. Biological diversity in different life forms are maintained and protected in 7 national parks, 2 wildlife reserves, the crocodile ranch and many more protected areas.

The region has unforgettable historical resources. It is known for old aged monasteries, mosques, palaces, caves, defensive walls, megalithic stele sites as well as archeological and paleo-anthropological sites.

These historical heritages makes the region the owner of three UNESCO registered World Heritage Sites, one biosphere reserve and in which the best gift to the world , coffee is originated.

There are many more intangible as well as tangible heritages that are in the pipeline to be registered as World Heritage Sites, the two are already registered under the tentative list.

Your Excellency

Distinguished guests

Ladies and Gentlemen

The regional government has been doing its best to develop, promote and properly utilize its cultural, natural and historical resources for the benefit of its people through tourism development and other means’s.

As a result, the tourism sector has shown significant growth in the past two decades. Especially in the last one year the regional government developed tourism transformation plan and established Tourism Transformation Council in all administrative levels to integrate tourism in its all development agendas. Consequently, the region is able to witness positive development in the sector.

The selection and awarding of our country as  The World Best Tourist Destination for 2015 by The European Union Tourism and Trade Council appropriately comply with our ongoing effort.

This award not only insures the recognition we have at the international level but also used as a spring-board on our effort to transform the sector.

Therefore, the regional government is very grateful for what you did and I hope your support will continue till of our plan gets real.

Finally, I welcome you all again, and I wish you to have a nice and pleasant stay and enjoy the original taste of coffee, the hospitality of our people and their culture in our region, our city, Hawassa.

Thank you!