ETHIOPIAN HERALD: 200 MILLION TELEVISION VIEWERS FOR ETHIOPIA 2015 WORLD BEST TOURIST DESTINATION

ETHIOPIAN HERALD: 200 MILLION TELEVISION VIEWERS FOR ETHIOPIA 2015 WORLD BEST TOURIST DESTINATION

A new year is always the time to draw the line and to contemplate all that was right and well done in the last span of time.

Ethiopia certainly has a lot to be thanks full in analysing the 2015 period, when the country was hailed as WORLD BEST TOURIST DESTINATION IN THE WORLD for 2015 and received more tourism revenues during 2015 alone, than all other countries in Eastern Africa (including former tourism household names of Kenya and Tanzania).

 

Looking back to this time of glory and tourism and cultural prowess, that Ethiopia trust will be soon revived, THE ETHIOPIAN HERALD celebrated  the magic number of 200 million viewers for ETHIOPIA- WORLD BEST TOURIST DESTINATION IN 2015 documentary around the globe.

 

For the importance and significance of the article and the perfect vision offered for Ethiopian Tourism at the beginning of NEW YEAR 2017, we are offering for world readers this article on his original website:

 

THE ETHIOPIAN HERALD

ethiopian-herald

 Genre of Tourism What makes Ethiopia the world’s best tourist destination ?

by Esubalew Tadesse

03 Jan 2017 Society

As it is known, on June 25,2015 the General Assembly of The European Council on Tourism and Trade (ECTT) has chosen Ethiopia as the world best tourist destination because of its tangible and intangible cultural assets. The assembly arrived on this decision after it critically scrutinized candidate countries performance in accommodating tourists coming from all over the world and the enabling environment in this regard. Prime Minister HaileMarriam Dessalegn also is awarded as the world best tourism leader of the year 2015.

In the award ceremony of World best Tourism Destination for 2015 folk dances, Ethiopian traditional coffee ceremony were exhibited and academic presentations,by re-knowned intellectuals were presented.

In addition it was live broadcast-ed and viewed by more than 200 million people and will continue to be broadcast across Europe until the end of next year.

On the 9th of July 2015, the Minister of Culture and Tourism Amin Abdulkadir welcomed the European Union high ranking officials at the air port.

Later they visited Axum, Gondar, Lalibela, Harar Jugol, Hawassa, Bahir Dar towns.

The minister expressed his gratitude the the European Union support, for being Ethiopia elected as the World Best Tourism Destination and Favorite Cultural Diversity for 2015, a moment that will mark the full maturity of Ethiopian tourism industry.

The European Union delegation officials visit to Ethiopia helps the delegation to look what is happening in Ethiopia in the sphere of socioeconomic development and to understand how the country tourism contribute for the world in this regard. During the visit the European Union Council on Tourism and Trade President, Professor Dr.
Anton Caragea, graciously acknowledged that, the warm welcoming by his counter part . “I am pleased and honored to be in Ethiopia- the center of African tourism; now Ethiopia has emerged as the most rapidly developing economy and a symbol of African development.

Ethiopia is today a , safe and outstanding place in the world to be visited and all world tourism experts have expressed their confidence in the potential and future of tourism in the country”

The are many reasons Ethiopia to be selected for wining the World best tourist destination for 2015 prize and among others the Axum obelisk can be mentioned here, the obelisk indicated that the excellent preservation of human culture and the ruins of the city which was the center of the Axum empire.

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The royal tombs, the church of he Arch of Covenant, the Saint Mary Imperial Basilica, where the emperors of Ethiopia were crowned all these testify how the country is enriched by material and non material culture ever since the establishment of the Axum empire. On the tour the European delegates, were opened the gates of the imperial museum which endowed with priceless treasures such as the garments of 10 emperors in which decoratively used during the crowning ceremony adorned with jewels and the robes used for imperial investiture.

The other site visited by the delegates was the Gondar castle – Gondar was the political center of the era of prince which prevailed for 150 years from the last quarter of the 18 century up to the mid 19 century.

During this time emperors were throne and throne by princes had a nominal power.

Most regions in the northern Ethiopia were out of the control of the palace in Gondar. The era of prince ended after the coming to power of Emperor Tewodross the II who reunified Ethiopia. But the Gondar castle which was the residential place of the emperors is recognized by UNESCO as cultural heritage. The castle Gondar is nicknamed as African Camelot for its strange but perfect architecture.
Harar Jugol – The city comprises more than 82 mosques, 102 shrines sites which have unique interior design .

There are also 4000 saints tombs known by the Islamic world as Medinat Al Awliya and UNESCO recognized the city as cultural heritage tolerance. The famous city wall known as jugol, and the French poet Arthur Rimbaud house in Harar have been attracting many tourists coming from all over the world.

National Museum of Ethiopia-King Solomon

Lalibela – the holiest Christian city in Africa, also known as the second Jerusalem encompassing eleven medieval stone carved churches beginning from the 13th century. Out of six of the eleven rockhewn churches including the famous grave of Saint Lalibela, the church of Medhane Alem (Our Saviour) and Holy Cross Church are very impressive.

Konso – Cultural Landscape containing 55 kilometers of stonewalled terraces and fortified settlements.

Lower Valley of the Awash river is one of the most archaeologically prestigious site where human fossil known as Lucy aged more than 3 million years is found. The Lower Valley of the Omo river also containing fragments pertaining to early humanity development and the fossils of Homo Gracilis.

The rich cultural and historical legacy of Ethiopia is not confined to the above mentioned sites there are also new prominent cultural and ritual sites such as Sheik Hussein Bale,’ Melka Kunture, paleolithic site in the upper Awash Valley; Gedeo Cultural and Natural landscape, Bale Mountains National Park, Sof Omar Cave – the longest cave in Ethiopia which is 15.1 kilometers long.It is also the longest system of caves in Africa sacred for Islam and for local Oromo population.

Tiya standing stones – This archaeological site found in the Guraghe zone of Southern Nation and Nationalities region. There are 36 standing stones among them 32 are engraved with enigmatic symbols notably swords.

obama-visit-lucyLake Tana – is the source of Blue Nile river located in 3000 square kilometers and the larges lake in Ethiopia which has 37 islands. There are more than 20 churches and monasteries in the Islands.

Blue Nile Falls is a breathtaking falls originates from the largest lake of Ethiopia (Tana) is four hundred meters wide and forty six meters deep. Near to this fall there is an amazing bridge Named ‘enqulal dildiy’ meaning Egg Bridge which was built by Portuguese in 17th century.

National Parks – There are more than 15 natural national parks in Ethiopia. In these parks there are diversified animals, plants and birds. Among them 31 mammals, 37 birds, 14 reptiles, 30 amphibians, 7 arthropods, 4 fish and 12 % of the 700 species are endemic to Ethiopia.

There are also 8 reserves, 18 controlled hunting areas, 4 sanctuaries. These national parks can serve as ecological and green tourism that must be recognized throughout the world.

Erta-ale (Smoking Mountain) – This active volcanic mountain is found in Afar Danakil depression. Even though the region is lowland and very hot it is visited by many tourists annually. All the tourists that come from all over the world wonder the area.

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Ethiopia is also a center for safari and adventure tourism, offering large areas suitable for special kind of tourism, if the necessary infrastructure are stretched the country could be one of the world’s top tourism destinations.

The religious festival of Masqel ( the finding of the true cross) were recognized as being of world significance and registered as UNESCO World heritage monuments.

This amazing award provided to Ethiopia tremendously helps the tourism industry.

The award also manifests how Ethiopia is competent in the world tourism and advertise the country tourism asset and it is time to exploit the created opportunity.
Tourism is a business which could transact billions of dollars in which helps the country to earn the much needed hard currency.

In addition it play crucial role by triggering the expansion of infrastructures such as roads,hotels,air ports, piped water,electric light,It and other service providing business so that create job opportunity for thousands in which further stimulate the country economy. More and more the sector growth enable the industry internationally competent.

Source: European tourism news, WTO news.

A short video of the event can be watched here:

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EUROPE RECOGNIZES ETHIOPIA AS WORLD BEST TOURIST DESTINATION IN 2015

EUROPE RECOGNIZES ETHIOPIA AS WORLD BEST TOURIST DESTINATION IN 2015

On June 25, 2015 the General Assembly of the European Council on Tourism and Trade(ECTT) had accepted the report on WORLD BEST TOURIST DESTINATION for 2015.

28 countries representatives analyzed the candidatures for WORLD BEST TOURIST DESTINATION IN 2015 

On the debate for the WORLD BEST TOURIST DESTINATION AWARD FOR 2015, Professor Dr. Anton Caragea, President of European Council on Tourism and Trade (ECTT) presented a report titled: ETHIOPIA : THE PERFECT CULTURAL DESTINATION: THE LAND CHOSEN BY GOD !

On the front the voting urne while Professor Dr. Anton Caragea MA, FINS, ETA present the report: ETHIOPIA: THE LAND CHOSEN BY GOD! 

He proposed ETHIOPIA as the winner of WORLD BEST TOURIST DESTINATION FOR 2015 and as receiver of the FAVORITE CULTURAL DESTINATION distinction for 2015.

The report noted the reasons for awarding WORLD BEST TOURIST DESTINATION FOR 2015 PRIZE to ETHIOPIA:

• The excellent preservation of humanity landmarks such as: ruins of the city of Aksum- the heart of ancient Ethiopia, Fasil Ghebbi- the residence of the Ethiopian emperors during the 16th and 17th century, Harar Jugol- 82 mosques, 102 shrines, and unique interior design in the townhouses, Lalibela- holy site encompassing eleven medieval stone carved churches from the 13th century, Konso Cultural Landscape (containing 55 kilometers of stonewalled terraces and fortified settlements), Lower Valley of the Awash-where humanity made his first steps and where was found the Eva of all mankind-Lucy fossil’s, Lower Valley of the Omo also containing fragments pertaining to early humanity development and the fossils of Homo Gracilis.

All this sites where recognized as being of world significance and registered as UNESCO World heritage monuments.

Palestine, Russian and Malaysian Ambassadors flanking President Anton Caragea and Senator Florin Constantinescu

• The rich cultural and historical legacy of Ethiopia is not confined to the previous presented list: new prominent landmarks are added such as: Sheik Hussein Religious, Cultural and Historical Site, Melka Kunture- Paleolithic site in the upper Awash Valley, Gedeo Cultural and Natural Landscape, Bale Mountains National Park, Sof Omar Cave- the longest cave in Ethiopia at 15.1 kilometres long; and the longest system of caves in Africa-sacred for Islam and for local Oromo population.

In order to fully grasp the natural potential of Ethiopia natural parks and natural reservations we must look at the potential of Simien National Park garnering mountain peaks, deep valleys, and sharp precipices dropping about 1,500 m.

• The ambitious plan drafted by the Government of Ethiopia under the name of Poverty Reduction Strategy Paper (PRSP). Tourism as a tool for poverty eradication, for local community development and for economic independence is a successful strategy carved by H.E. Prime Minister Hailemariam Desalegn.

Community based, social oriented tourism, promoted by Prime Minister Hailemariam Desalegn, is a perfect way of sharing revenue, growing income and supporting marginal and rural communities development.

The way in which social-tourism has become the base for local economic development, providing benefits to communities, makes social-friendly tourism, the lesson that today-the REPUBLIC OF ETHIOPIA is offering to the world.

• Giving tourists access to outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation, and the opportunity to visit extraordinary places.

All these regions and national parks, are a model of achieving ecological and green tourism that must be recognized throughout the world.

• The ongoing development and protection of cultural, religious and historical shrines of the Republic of ETHIOPIA , the transformation of Lalibela into a historical and spiritual centre, offering to the visitors a glimpse into rich culture and heritage of peoples of ETHIOPIA.

Shaking and smiles on the venue of European Council on Tourism and Trade: tourism is going well is the motto!

Lalibela is the land of faith and miracles that must be presented to the world as a center of religious and faith significance equal to Jerusalem only in the world.

Lalibela must be the center of religious pilgrimage and cultural tourism offering to world tourists the complex healing experience of cultural legacy, religious special atmosphere and faith imbued air.

• The preservation of outstanding historical and cultural heritage in the form of the former capital of the Kingdom of Ethiopia, the Gondar cultural complex , an ample palatial complex from the 13th Century, offering a pungent presence of one of the African greatest empire.

• Today, Gondar castle complex offers tourists bound for Ethiopia an open air museum with a rare collection of historical and archaeological treasures that educate and enrich the world.

• The REPUBLIC OF ETHIOPIA is also a perfect center for safari and adventure tourism, offering large areas suitable for this special kind of tourism, and the necessary infrastructure to welcome the adventure seeker, its safety and peace, makes the country, one of the world’s top adventure destinations.

• Keeping alive community blending traditions, allows tourists and visitors to be part of the ETHIOPIA unique people’s ethnic fabric, which offers the possibility for an enriching cultural experience, are all achievements that make the REPUBLIC OF ETHIOPIA a perfect cultural class destination.

President Dr. Anton Caragea  declared REPUBLIC OF ETHIOPIA as WORLD BEST TOURIST DESTINATION FOR 2015

President Dr. Anton Caragea asked for a vote and European Council on Tourism and Trade decided, unanimously, to award WORLD BEST TOURIST DESTINATION FOR 2015 TITLE TO REPUBLIC OF ETHIOPIA and to declare REPUBLIC OF ETHIOPIA- THE FAVORITE CULTURAL DESTINATION in 2015.

The meeting was also presented with the Official Invitation, from the Prime Minister Hailemariam Desalegn of the REPUBLIC OF ETHIOPIA via the , for a delegation of high ranking officials of the European Council on Tourism and Trade, to present the WORLD BEST TOURIST DESTINATION AWARD in Addis Ababa, in person, to His Excellency Prime Minister of REPUBLIC OF ETHIOPIA- HAILEMARIAM DESALEGN, European Academician and outstanding personality in world tourism, today.

Concluding the debate, Professor Anton Caragea, President of the European Council on Tourism and Trade marked the importance of the moment the most impressive world tourism prize was entrusted to ETHIOPIA.

The safety of the country and the huge hospitality potential of Ethiopia is revealed by the acceptance of the invitation for a familiarization visit of high ranking members of European Council on Tourism and Trade to the ETHIOPIA.

Ethiopia is from today a perfect, safe and outstanding place to visit, the countries gates are opened and all world tourism experts expressed their confidence in the potential and future of tourism in ETHIOPIA, concluded Professor Anton Caragea, President of the European Council on Tourism and Trade.