BREAKING NEWS: ADDIS ABEBA IS ELECTED AS WORLD CAPITAL OF CULTURE AND TOURISM

BREAKING NEWS: ADDIS ABEBA IS ELECTED AS WORLD CAPITAL OF CULTURE AND TOURISM

H.E. Professor Dr. Anton Caragea, President of European Council on Tourism and Trade has publicly signed the official decision naming ADDIS ABABA as WORLD CAPITAL OF CULTURE AND TOURISM on January 19, 2019, in the presence of the diplomatic corps accredited to the global tourism institutions: European Council on Tourism and Trade and European Tourism Academy.

 

 

 

 

The event coincided with the conclusion of the First Academic and Mayors Forum for Culture and Tourism – ‘WORLD CAPITAL OF CULTURE AND TOURISM: protecting heritage and promoting tourism’.,

 

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You can read more about tourism and development on:

 

LETTER ADDRESSED TO WORLD LEADERS OF TOURISM FOR CAMBODIA

LETTER ADDRESSED TO WORLD LEADERS OF TOURISM FOR ETHIOPIA

GLOBAL AMBASSADOR FOR TOURISM: ACADEMICIAN HUN SEN

PHNOM PENH-WORLD CAPITAL OF CULTURE AND TOURISM

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Addis Ababa was announced as the new WORLD CAPITAL OF CULTURE AND TOURISM as the city is preparing for a string of celebrations during 2019 and 2020 marking 550 years as a political center and 130 years since in 1889 the Emperor Menelik II announced the city as the capital of his Ethiopian empire.

 

The decision of the global tourism institution-European Council on Tourism and Trade to register Addis Ababa on the coveted list of WORLD`S CAPITAL OF CULTURE AND TOURISM comes in recognition of the city administration lead by the new city mayor Mr. Takele Uma Benti ambitious plans to place tourism at the root of the city development and in appreciation of the cooperation that Presidency of F.D.R. of Ethiopia extended to the Addis Ababa City Government.

 

European Council on Tourism and Trade President Dr. Anton Caragea (center photo) surrounded by Acad. Ion Iliescu-President of Romania(left photo) and Acad. Emil Constantinescu (right) President of Romania (1996-2000) announces the election of Addis Ababa as WORLD CAPITAL OF CULTURE AND TOURISM.

 

 

 

Among the reasons for crowning the city as a world cultural and touristic hub the European Council on Tourism and Tradeenumerated the existence of a vast array of historically and religiously monuments like the former imperial palace hosting today the Ethnographic Museum, the Entoto enclose of Emperor Menelik II and Empress Taytu , the cathedrals of Saint George, Holy Trinity, Medhame Alem –the largest cathedral in Ethiopia and the second in Africa etc.

 

By this recognition of Addis Ababa as WORLD CAPITAL OF CULTURE AND TOURISM, the capital city of Ethiopia is added on the world`s list of cities leading humanity into development and using culture and tourism as fundamentals for a better life.

 

 

The global tourism institution ECTTremarked in the official statement that: Addis Ababa is blending his position, in one of the most beautiful regions in the world, with an extraordinary potential of culture and history patrimony, becoming a true world treasure and without a doubt, one of the most impressive areas of Africa.

Addis Ababa can capitalize on the city status as World Capital of Culture and Tourism creating special tourism offers and touristic routes in the city and his adjacent territory (like the Blue Nile Falls, Lake Tana etc.) in order to retain a growing number of tourists in the city.

 

 

Addis-Ababa-Djibouti railway station built by French Architects and connecting today two WORLD`S CAPITALS OF CULTURE AND TOURISM.

 

 

 

With Ethiopian Airlines growth and more than 10 million travelers expected to pass through Addis Ababa an important part of these tourists could be attracted to spend at least one or two nights in the city bringing a substantial revenue into the city.

The decision of European Council on Tourism and Trade marks the end of a negative period in Ethiopian tourism and restarts the process to promote Ethiopia as a safe, tourist-oriented and perfect destination for the culture and adventure loving tourists.

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More about WORLD LEADERS OF TOURISM AND DEVELOPMENT can be observed here:

PRESIDENT ISMAIL OMAR GUELLEH NAMED WORLD LEADER IN DEVELOPMENT

LETTER FOR WORLD LEADERS OF TOURISM AND DEVELOPMENT 

PRIME MINISTER OF CAMBODIA NAMED WORLD LEADER FOR DEVELOPMENT AND TOURISM

GLOBAL TOURISM INSTITUTION APPOINTS WORLD LEADERS FOR DEVELOPMENT

PRIME MINISTER OF ETHIOPIA RECEIVES THE LETTER FOR WORLD LEADERS

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In January 2019 Prime Minister Abiy Ahmed revamped the Ethiopian Tourism Organization and selected a new leadership of the organization and H.E. Academician SAHLE-WORK ZEWDE, President of F.D.R of Ethiopia expressed the nation full commitment to support tourism development and carving a safe destination for tourism and investment in the heart of Africa.

 

We must note that in 2015 Ethiopia was selected as World`s Best Tourist Destination by the European Council on Tourism and Trade leading to a historic surge in the numbers of tourists in the country and of tourism-related revenues.

Ethiopia has led African tourism in 2015 with a whopping 1 billion USD in revenues from tourism, well ahead of other regional tourism destinations.

 

CELEBRATIONS MARKING ADDIS ABABA ROLE AS WORLD CAPITAL OF CULTURE AND TOURISM

 

ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

 

CEREMONIES FOR ADDIS ABABA-THE WORLD CAPITAL OF CULTURE AND TOURISM

EUROPEAN TOURISM ACADEMY CONFERENCE FOR ADDIS ABABA

WORLD TOURISM DAY HOST ADDIS ABABA

 

NEW ACADEMY MEMBER PRESENTATION: H.E. PRESIDENT SAHLE WORK ZEWDE

NEW ACADEMY MEMBER PRESENTATION: ADDIS ABABA GOVERNMENT HEAD TAKLE BENTI UMA

 

 

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SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

SOLOMON TADESSE, CEO OF ETHIOPIAN TOURISM ORGANIZATION ANNOUNCES THAT ETHIOPIA HAS SURPASSED TANZANIA AND KENYA

ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.

 

The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billion dollars in supplementary tourism revenues.

 

Academician Hailemarian Desalegn and Solomon Tadesse

Announcing the perfects results of 2015, Year of ETHIOPIA: WORLD BEST TOURIST DESTINATION. From right to left: CEO of ETO-Solomon Tadesse, H.E. Academician Hailemariam Desalegn-Prime Minister of Ethiopia and Minister of Culture and Tourism of Ethiopia.

According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins’ is designed to keep alive this momentum based on European Council on Tourism and Trade generous support.

On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.

It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.

ETHIOPIA land of origins

The national tourism brand, as stated by ECO, contains the summary promise of “Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life”.

Prime Minister Hailemariam Desalegn noted that: “The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector”.

“We have made a good stride by designing a 10 year master plan for the sector concluding Ethiopian Prime Minister.”

Ethiopia has a vibrant living culture.

It is today a brilliantly diverse mosaic of people`s living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.

Ethiopia was elected by WORLD TOURISM INSTITUTION-EUROPEAN COUNCIL ON TOURISM AND TRADE as FAVOURITE CULTURAL DESTINATION IN 2015 and WORLD BEST TOURIST DESTINATION for the same year on the account of landscapes of stunning beauty and dramatic contrasts from the soaring pinnacles of the Simien Mountains – the Roof of Africa – to the plummeting depths of the Danakil Depression, the lowest – and hottest – place on Earth. You will find cloud forests such as those in the Kafa Biosphere Reserve – the sole home of many wild coffee varieties – active volcanoes, hot springs, cool underground caverns, rugged gorges, spectacular waterfalls, rivers and shimmering lakes.

 The largest, Lake Tana, is the source of the life-nurturing Blue Nile.

 Moreover, Ethiopia is the fourth largest bio-diversity zone on Earth and you can see plants and animals here which are found nowhere else.