Recently the world renowned DALI HAUTE PARFUMERIE launched a new perfume collection inspired by the perennial love story between Gala and Salvador Dali, a love story that will become iconic for XXI century passions and now will become the launching point for a new legendary perfume: DALIGRAMME COLLECTION.
The five compositions of the Daligramme collection are named: Ma Flamme, Ma Muse, Ma Vie, Ma Reine, Ma Force and signed by four talented perfumers: Mathilde Bijaoui, Amélie Bourgeois, Alexandra Carlin and Véronique Nyberg.
As all the creation of the famous DALI HAUTE PARFUMERIE we cannot but fall in love with the powerful cocktails of aromas, fragrances and the fabulous stories behind all this perfumes destined to conquer the imagination of all who think as Salvador Dali once that life must be lived and dreamed .
Here are the stories behind all these perfumes as the creators of the new line of DALIGRAMME COLLECTION envisioned.
MA FLAMME is an animalistic perfume, a sensual and burning amber, in the image of their passionate love. The spiciness of bergamot contrasts with the aromatic vapors of absinthe and Russian sage, both sweet and herbaceous. The voluptuous amber with the red rose from Turkey, symbol of passionate love combine in perfect harmony orchestrated by the richness of the base, where the velvety and captivating tones of the carnal suede ally with the character of the essence of cistus declared Alexandra Carlin, the perfumer of the Ma Flamme.
“In this composition full of emotion, the heliotrope, with powdered and almondy accents, teases the senses with delight… At the same time solar and caressing, Ma Muse is incarnated by three splendid white flowers: the bewitching and arousing tuberose, velvety jasmine and the inspiring and sensual vanilla orchid. And then, Gala being a leading woman,I interpreted this facet of her personality with carnation, a flower with personality with its slightly leathery and addictive notes. A radiant and warm wake that resonates like a promise of happiness.” – explained by Amélie Bourgeois, the perfumer of the Ma Muse composition.
I imagined Ma Vie as a perfume of seduction towards which one would always want to return, as if caught in its own trap. I imagined Ma Vie as a perfume of seduction towards which one would always want to return, as if caught in its own trap. absolute, fiery and passionately united to the lily. And because their love was not ordinary, I added an unexpected touch of Jungle Essence™ hazelnut that shakes up the patchouli leaves and reinforces the addiction. A fragrance with an elegant, mysterious, and wonderfully seductive trail.” – Mathilde Bijaoui,the perfumer of the MA VIE.
To compose Ma Reine, I thought of a woman of power, with an audacious and impetuous personality, a great lover.
I interpreted the sharp side with the spiciness of the bergamot which echoes the pink berries. But this woman is also a ravishing queen, very seductive.
A heart of jasmine sambac absolute takes over and overwhelms all the senses. The jasmine, ‘queen of flowers’ in Indian, leads the ball adorned with the scent of iris absolute and orange blossom. The roundness of vanilla notes forms an enveloping cocoon. A sensual and voluptuous perfume, a prelude to an irresistible desire…” – Mathilde Bijaoui, the perfumer of the MA REINE.
I was inspired by the almost mystical power of Gala that shaped Dalí. I imagined a fragrance in which to draw strength, to create, affirm and fulfill oneself.
The energetic petitgrain, along with elemi essence and the powerful Jungle Essence TM black pepper provide energy and freshness. Jasmine absolute notes vibrate in unison with incense and heliotrope flower to form a powerful and sensual heart.
The voluptuous amber, the woods of oud and sandalwood give the fragrance a mysterious aura. A fragrance with magnetic scents that leaves no one indifferent” – Véronique Nyberg, the perfumer of the MA FORCE.
After earlier this year being nominated the World Favourite Perfume, the perfume industry is proud to be reconnected with perfume role in history and culture, from ancient Egypt, where perfume was recognized as the gift of Gods and Pharaoh’s and inscribed on pyramids walls to ancient Rome to our days.
The first mentions of perfume appear on Ancient Egypt where perfume was used for God`s and Pharaohs alike.
On this occasion, Dali Haute Parfumerie was recognized as an intricate part of the perfume world history receiving INTERNATIONAL QUALITY AWARD for his determinant role in promoting research and development on the cosmetic and fragrance industry on a world level.
In 2017 DALI HAUTE PARFUMERIE has launched a series of Salvador Dali inspired perfumes and art works.
For the first five Eaux de perfume symbols were chosen which Dali appreciated and widely used: an eye (Regard Scintillant de Mille Beautes), butterfly (Voyage Onirique du Papillon de Vie), goblet (Calice de la Seduction Eternelle), hand (Melodie du Cygne de la Main) and the clock (Fluidite du Temps Imaginaire).
Another reason for being awarded THE INTERNATIONAL QUALITY AWARD was the company perfect Corporate Social Responsibility strategy that made the name of Dali Haute Parfumerie a recognised identity brand that supported diplomatic activities, Europe image and cultural potential, placing the name of Salvador Dali one more time in the spot light as a cultural creator and intricate part of Europe and world potential.
COFINLUXE President, JEAN PIERRE GRIVORY is celebrating a string of victories: WORLD FAVOURITE PERFUME designation and now INTERNATIONAL QUALITY AWARD for 2017 accolade.
On the rostrum of Perfume, History conference was highlighted the creative potential of DALI HAUTE PARFUMERIE creator and imagination driving force behind this success namely Mr. Jean Pierre Grivory.
President Jean-Pierre Grivory, creator of Cofinluxe, a house hold name in French perfume industry for more than three decades, is the driving force of the new experiment shaping the future of perfume industry: uniting art and perfume craftsmanship in order to create long-lasting products celebrated across the world.
Alberto Morillas, the famed perfume maker of DALI HAUTE PARFUMERIE
Salvador Dali creations, France cultural prowess and DALI HAUTE PARFUMERIE where the main landmarks of 2017 EUROPE DAY celebrations showing the vitality and the power that Europe has still in attracting and influencing billions of peoples around the world.
On the occasion of Europe Day 2017, France has received a new recognition as the center of world culture and lifestyle with the title of CREATOR OF WORLD FAVORITE PERFUME being saliently ascribed to DALI HAUTE PARFUMERIE.
The Perfume is from 17th century onwards an intricate part of European culture and must be inscribed as a part of tourism development as tourists are attracted by magic places where perfume is made and by perfume artists.
Dali Haute Parfumerie has just being honored with the title of World Favorite Perfume for 2017, in appreciation of his original interpretation of exceptional jewels created by Salvador Dali from which aroused the inspiration for creating unique perfumes, carved by the world famous perfume maker: Alberto Morillas.
Dali Haute Parfumerie has being inspired by the jewels collections created by the artist and now the exceptional perfume bottles are transformed in works of art, the jewels on the cap have to be preserved and kept in house for generations to come.
A visionary decision that ascribed DALI HAUTE PARFUMERIE on the road to universal recognition and success. Having your own signed Salvador Dali perfume in your house is without doubt the greatest gift that Dali Haute Parfumerie is offering to the aficionados of high end perfumes.
But the magic doesn’t stop at the bottle!
The perfume bottles of Dali Haute Parfumerie are the chalice that is protecting the fragrances carved by one of the world`s best perfume artists, fragrances that will invite you on a voyage across the essences of life.
Inside every Dali Haute Parfumerie fragrance you will find the rarest raw materials and substances in the perfume industry ranging from: absolute ambrette, orange blossom absolute, musk, patchouli of Indonesia, ylang-ylang, so many natural aromas and essences that will instantly transport you in a oneiric voyage.
In the official letter penned for Mr. Jean-Pierre Grivory, President Director General of COFINLUXE (the parent company of Dali Haute Perfumerie)on May 9, 2017, on Europe Day and announcing Dali Haute Parfumerie as World Favorite Perfume in 2017 is noted that:
«Starting today DALI HAUTE PARFUMERIE is receiving the precious recognition of quality for cosmetics and perfume’s industry and a sign of trust on international markets as the WORLD FAVORITE PERFUME FOR 2017.
On May 9, on the EUROPE DAY, when we are celebrating the values of our continent and all that our peoples are producing and in the presence of diplomatic corps accredited to our institution we have publicly signed the decree conferring the official title of WORLD FAVORITE PERFUME FOR 2017 to DALI HAUTE PARFUMERIE.
From today DALI HAUTE PARFUMERIE fragrances will be used for protocol gifts, product tasting, for brand presentations, for international delegations and international events related to tourism, trade and diplomacy across the world, promoting Europe industriousness, innovation spirit and cultural prowess.
European Council on Tourism and Trade proudly crowned Dali Haute Parfumerie for the unique and astute spirit of promoting the European, but also universal values of Salvador Dali creations and encapsulating in his perfumes the French spirit, the European culture and the magic of a great perfume artist Alberto Morillas».